August 9, 2012 |
Even before the chalk dust had settled from the last routine, the world knew the "Fab Five" of the U.S. women's gymnastics team -- Gabby Douglas, Aly Raisman, Jordyn Wieber, Kyla Ross and McKayla Maroney -- would be the marketing world's dream team. It didn't take long at all for the blitz to begin based on the email I received Thursday morning from Adidas, which alerted us that the young ladies popped by the brand's media lounge Wednesday "to...
October 21, 2009 |
It is a story that no doubt will shock fans of the St. Louis Rams and Detroit Lions. According to the Wall Street Journal, NFL teams that play in domed stadiums have an advantage over those who don't. In an article bearing the headline, "Is it time for the NFL to ban domes?" the Journal points out that three domed teams -- the Minnesota Vikings, Indianapolis Colts and New Orleans Saints -- are undefeated and another -- the Atlanta Falcons -- are 3-0 at home. The Saints are on pace to break the league record for most points in a season, the Vikings rank second in points and the Colts are third in yardage.
January 11, 1994 |
The 14-year relationship between Adidas and Indiana basketball Coach Bob Knight was ended by the shoe manufacturer last week because he failed to wear the company's apparel as required under his contract. But Adidas said it wasn't because Knight wore the wrong shoes. Nor did it have anything to do with Knight's recent one-game suspension for unsportsmanlike conduct when he appeared to kick his son, Patrick, during a game. So what's the rift?
December 20, 2012 |
Now that is one expensive shirt. Washington Redskins quarterback Robert Griffin III was fined $10,000 by the NFL for wearing "unauthorized apparel" to his postgame news conference Sunday. See, the problem is that Griffin has a sponsorship deal with Adidas, but the NFL has a league-wide deal with Nike. When Griffin arrived at the news conference wearing an Adidas T-shirt, that was a big no-no in the eyes of the league. So he was fined. Of course, considering Griffin signed a four-year, $21-million deal with the Redskins before the season started, $10,000 is probably not that big of a deal to him. ALSO: WWE star Daniel Bryan makes 7-year-old cancer patient's day Chris Johnson pays tribute to Newtown shooting victims on "MNF" College football player dismissed from team for tweeting Obama epithet
April 4, 2003 |
It was pretty enough to be a painting. The new UCLA basketball coach was choking up on the dais, his parents and family were smiling in the wings, stories about Wooden and Walton were flowing like Wilkes. At first glance, Ben Howland's homecoming news conference Thursday was a masterpiece. But on closer inspection, there was a smudge. Actually, a fingerprint. His name is Sonny Vaccaro. Officially, he is the boss of Adidas sports. Unofficially, he brokers the hiring of college basketball coaches.
April 24, 2005 |
Securing Adidas as the title sponsor of what was known as the Home Depot Invitational meet will raise the stakes for track and field in Southern California. Besides its marketing muscle, the shoe manufacturer will bring a throng of its sponsored athletes to the Home Depot Center in Carson for the event May 22.
February 22, 2013 |
The Golden State Warriors are not only making waves with their new winning ways this season, but they'll be setting a fashion trend Friday night when they sport new short-sleeved uniforms during their game against the San Antonio Spurs. The uniforms look similar to the new generation of workout gear, which features a lighter material that helps absorb moisture. The alternate short-sleeved uniform the Warriors will wear is made of a material that is 26% lighter than the current tank-top jerseys.
May 19, 2008 |
The last 10 days have been emotional and exhausting for Allyson Felix. The 22-year-old from Los Angeles, who ran a personal-best 100-meter time of 10.93 seconds May 8 in Qatar, has since attended the funeral for the father of her boyfriend, Ken Ferguson, in Detroit and then attended her graduation from USC.
September 13, 1989 |
Peter V. Ueberroth, who only three weeks ago agreed to buy ailing Hawaiian Airlines with Newport Beach developer J. Thomas Talbot, has acquired options to buy stakes in Adidas, the West German athletic shoe and clothing company, and in its U.S. operations. Ueberroth, 52, will join the boards of both companies, becoming the first American director of the West German parent firm, Adidas AG, the company said Tuesday.