April 8, 1999 |
Advertiser: Adidas Agency: 180 Communications, Amsterdam, Netherlands Challenge: Create a "human feel" for Adidas that will work before a global audience. The Ads: Four TV spots consist of vignettes showing ordinary people and serious athletes involved in sports. Type appearing on the screen helps draw the contrast. "Take control of the stadium," says the legend as tennis star Anna Kournikova slams a ball. "Take control of the streets" appears as a skateboarder leaps an obstacle.
July 24, 2003 |
Top-Flite Golf Co., which filed for bankruptcy protection last month along with parent Spalding Holdings Corp., will be sold at auction Sept. 3, a judge ruled. U.S. Bankruptcy Judge Mary Walrath in Wilmington, Del., gave a $125-million offer by Callaway Golf Co. the inside track in the competition. Adidas-Salomon, the world's second-largest sporting-goods maker, also has made a bid, and at least four other companies have expressed interest in Top- Flite. Bidding closes Aug. 27.
June 13, 1998 |
As millions of fans cheered the kickoff of the World Cup, one man was crying foul. Bao Ge, a Chinese dissident who was released from prison a year ago, alleges that he was forced to stitch together Adidas World Cup '98 soccer balls while in a labor education camp. Bao filed a lawsuit against Adidas last week claiming that the company was liable for the prisoners' suffering. Adidas denies that the balls were theirs.
April 13, 1998
Most manufacturers can help you find a local retailer who carries their shoes, and may even be able to help you find a specific model. Adidas (800) 448-1796 Asics (800) 678-9435 Avia (888) 855-AVIA Brooks (800) 2-BROOKS Etonic (800) 334-0008 Natural Sport (800) 766-6465 New Balance (800) 253-SHOE Nike (800) 352-NIKE Reebok (800) 648-5550 Rockport (800) ROCKPORT Ryka (888) 834-7952 Saucony (800) 365-4933 Wilson (800) WIN-6060
August 15, 2005 |
Paul Fireman's two-decade career with Reebok International Ltd., which agreed this month to be acquired by Adidas-Salomon for $3.8 billion began at an industry trade show in Chicago 26 years ago. Fireman spotted an impressive display of running shoes by Reebok, an obscure British brand bearing the name of an African gazelle. Fireman, then 35 and coming off some setbacks in the sporting goods business, bought U.S. distribution rights to the shoes for $65,000.
August 9, 2012 |
Even before the chalk dust had settled from the last routine, the world knew the "Fab Five" of the U.S. women's gymnastics team -- Gabby Douglas, Aly Raisman, Jordyn Wieber, Kyla Ross and McKayla Maroney -- would be the marketing world's dream team. It didn't take long at all for the blitz to begin based on the email I received Thursday morning from Adidas, which alerted us that the young ladies popped by the brand's media lounge Wednesday "to...
October 21, 2009 |
It is a story that no doubt will shock fans of the St. Louis Rams and Detroit Lions. According to the Wall Street Journal, NFL teams that play in domed stadiums have an advantage over those who don't. In an article bearing the headline, "Is it time for the NFL to ban domes?" the Journal points out that three domed teams -- the Minnesota Vikings, Indianapolis Colts and New Orleans Saints -- are undefeated and another -- the Atlanta Falcons -- are 3-0 at home. The Saints are on pace to break the league record for most points in a season, the Vikings rank second in points and the Colts are third in yardage.
January 11, 1994 |
The 14-year relationship between Adidas and Indiana basketball Coach Bob Knight was ended by the shoe manufacturer last week because he failed to wear the company's apparel as required under his contract. But Adidas said it wasn't because Knight wore the wrong shoes. Nor did it have anything to do with Knight's recent one-game suspension for unsportsmanlike conduct when he appeared to kick his son, Patrick, during a game. So what's the rift?