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May 16, 2013
Re "Safety board calls for lower DUI threshold," May 15 If we ever want to get serious about dealing with drunk driving, we have to consider not allowing alcoholic beverages to be advertised. Advertising works, plain and simple. It seems unfair to punish the public by lowering the blood alcohol limit when people are bombarded with cleverly constructed and effective commercials. We tried Prohibition, which didn't work, but eliminating advertising would be more effective in the long run than sending more people to jail.
April 23, 2014 | By Mark Z. Barabak
The oeuvre of political advertising - and let's, for a moment, let that affectation slide by - includes a number of reliable standbys. There is the homey and heart-warming family montage, intended to humanize a candidate; the employment of a female voiceover, to try to make a harsh attack ad seem less so; the use of grainy, black-and-white footage, often unspooled in slow motion, to make an adversary appear more sinister. Then, of course, there is the unflattering photo, meant, presumably, to appeal to voters on a more subliminal level, when appeals to reason - He'll open the prison gates and let criminals loose!
September 5, 2013 | By Jessica Guynn
SAN FRANCISCO -- In a world where conventional wisdom is that advertisements -- no matter how annoying or distracting -- must permeate every online moment to afford people access to free services, Dave Morin has very deliberately taken his own path. It couldn't be more different than the path followed by his former company, Facebook Inc., which has won back the confidence of investors and a market value that tops $100 billion by selling ever more ads on mobile devices. Morin has pledged he will never run ads on Path, the mobile-only social network for sharing your private, intimate moments with close friends and family members that he co-founded in 2010.
April 22, 2014 | By Salvador Rodriguez
Leave it to Apple to celebrate Earth Day by kicking off new device recycling programs while also taking a shot at one of its biggest rivals. The Cupertino tech company on Tuesday ran an Earth Day ad in numerous newspapers around the world, including The Times, that challenges its competitors to adopt the same environmentally friendly policies that Apple has. "There are some ideas we want every company to copy," the ad reads in large letters....
March 19, 2012 | By Melissa Healy, Los Angeles Times/For the Booster Shots Blog
When federal judge Richard Leon ruled it unconstitutional for the government to require graphic warning labels on cigarette packs recently, he suggested that if the government wanted to mount an emotional anti-smoking campaign, it should do so on it own nickel. On Monday, the federal government did so, launching a $54-million series of ads called "Tips From Former Smokers. " AdWeek 's David Gianatasio ranks the multimedia campaign "among the year's most memorable advertising, and perhaps among the best-ever work in its category.
October 3, 2013 | By Salvador Rodriguez
As everyone expected when Facebook bought Instagram in 2012, ads are coming to the popular photo and video social network. Instagram announced the news Thursday afternoon, saying it will ease into the process of displaying ads by beginning to show them occasionally. Slowly, users will start to see photos and videos from brands that are active on Instagram, regardless of whether users follow those accounts. "We'll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community," Instagram said in a blog .  PHOTOS: Top 11 hidden, cool features in Apple's iOS 7 Instagram also said users will be able to hide ads after they see them and provide the social network with feedback on why they didn't like that ad. Facebook, which owns Instagram, has been showing ads on its social network for years, and this year, it is projected to account for nearly 16% of mobile ad revenue worldwide, according to EMarketer.
February 4, 2013 | By Jenn Harris
The ads that run during every Super Bowl are often just as much fun as the game itself. And if you're a 49ers fan, maybe even more fun. During Sunday night's Super Bowl 47, Doritos didn't disappoint and Oreo became a sensation in seven little words. Here are five Super Bowl ads worth another look. 1. Doritos found a winner with its goat for sale fan ad from the brand's Crash the Superbowl campaign. How or why a goat is obsessed with Doritos is beyond me, but the part where the goat is denied his favorite snack and starts screaming is priceless.
May 19, 2013
Re "Billboard firms play big role," May 16 The big billboard companies are at it again. These major uglifiers of Los Angeles are demanding the right to install new digital billboards. Presumably to help them with their suit against the city, they have financed hundreds of billboards for candidates running for mayor, city controller and City Council. Thanks to The Times, we know now that if you want an uglier city, vote for those faces that appear on donated billboards. Emil Lawton Sherman Oaks This article will certainly help me decide which candidates to vote for Tuesday.
December 13, 2011 | By Shan Li, Los Angeles Times
Home improvement giant Lowe's Cos. continues to come under heavy criticism from activists, some politicians and customers after pulling its ads from a reality TV show featuring Muslim Americans. The North Carolina company decided to stop advertising on the show "All-American Muslim," on Discovery Communications Inc.'s TLC channel, after complaints by the Florida Family Assn., a conservative Christian group that lobbies companies to promote "traditional, biblical values. " The association praised the move, but the decision sparked immediate backlash.
December 17, 2012 | By Salvador Rodriguez
Instagram may be close to having advertisements, and those ads might use your photos. The Facebook-owned social network announced upcoming changes to its terms of service, and the most notable one says Instagram can let companies pay to use your photos as well as your name and other information for ads that would be displayed within Instagram. "To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your user name, likeness, photos (along with any associated metadata)
April 21, 2014 | By Jean Merl
Gang prosecutor Elan S. Carr, a Republican in the crowded race to succeed retiring Rep. Henry Waxman (D-Beverly Hills), on Monday became the first of the candidates to start airing campaign ads on cable TV. The 30-second spot, dubbed "Doing What's Right," introduces the first-time candidate by highlighting his experience as a Los Angeles County deputy district attorney who has "put hundreds of violent criminals behind bars. " "But we need to keep kids out of gangs in the first place," Carr says in the ad, "with more after-school programs, job training and better schools.
April 15, 2014 | By Jean Merl
Republican Tony Strickland, running to succeed Rep. Buck McKeon (R-Santa Clarita), on Tuesday launched a cable TV ad for his campaign. The 30-second ad, dubbed "Principles," portrays Strickland as a conservative in the Ronald Reagan mold dedicated to "getting government out of our way and out of our pockets so we can grow our economy. " In the ad, Strickland promises to fight for the repeal of the Affordable Health Care Act, "real cuts" in spending and a balanced budget amendment.
April 15, 2014 | By Maeve Reston
When Sen. Mary L. Landrieu assumed the chairmanship of the Senate's Energy and Natural Resources Committee this year, it was a major boon to her difficult reelection campaign - placing her in a prominent position to aid her state's oil and gas industry and strengthening her argument to voters that her seniority is an asset. A new television ad released by Landrieu on Tuesday hammers that point, reintroducing the three-term Democrat as holding “the most powerful position in the Senate for Louisiana” and demonstrating her independence from the Obama administration - a recurrent theme in her red-state campaign where President Obama has cast a long shadow.
April 15, 2014 | By Andrew Khouri
Most Californians can't afford their rent. The state's affordability crisis has worsened since the recession, as soaring home prices and rents outpace job and income growth. Meanwhile, government funds to combat the problem have evaporated. Local redevelopment agencies once generated roughly $1 billion annually for below-market housing across California, but the roughly 400 agencies closed in 2012 to ease a state budget crisis. In addition, almost $5 billion from state below-market housing bonds, approved by voters last decade, is nearly gone.
April 15, 2014 | By Salvador Rodriguez
Adding pictures into a Gmail message will now be faster than ever thanks to a new feature introduced Tuesday that lets users quickly upload photos that have been backed up from their smartphones. The new feature is called "Insert Photo" and it appears at the bottom of the screen when users compose a new message using the Web version of Gmail. To display the "Insert Photo" icon, users must compose a new email and hover their mouse over the "+" symbol near the bottom of the page. After clicking the icon, Gmail will display a new window that is full of pictures taken by users on their smartphones.
April 14, 2014 | By Abby Sewell and Soumya Karlamangla
Los Angeles County officials proposed a budget Monday that would pump money into reforming major problem areas, including the jails and foster care system, while expanding county medical staffs to manage the transition to federal healthcare reform. As part of a $26-billion spending plan that builds on post-recession economic improvements, Chief Executive William T Fujioka called for adding more than 1,300 positions to county government, including nurses, social workers and staff for the newly created Sheriff's Department inspector general.
September 12, 2013 | By Stuart Pfeifer, Los Angeles Times
A top women's surfer wants Orange County surf clothing company Roxy to stop using sexy images of its sponsored female surfers and instead focus on their athleticism. Three-time world champion surfer Cori Schumacher hoped to send a message by delivering to the Huntington Beach company more than 20,000 signatures from people upset about what they said is the ads' focus on women's bodies instead of their graceful skills in the water. Schumacher said she was upset by what she described as a recent "all sex, no surf" Roxy ad that showed Australian surfer Stephanie Gilmore partially clothed in bed, then showering, as a promotion for a Roxy-sponsored surf contest.
May 5, 2012
Re "Outside groups lead the charge," May 3 Wouldn't democracy be better served if there was a nonpartisan filter through which both sides would be threaded? All the "outside groups" should have the information in their ads would be fact-checked before release. The system followed now permits false claims, downright lies or, at best, shades of the truth with important omissions. This is no way to run an honorable political campaign. Anita C. Singer Laguna Woods ALSO: Letters: Ban the boarders Letters: Funding L.A.'s parks Letters: Adult education is worth saving
April 14, 2014 | By Lalita Clozel
WASHINGTON - E-cigarette companies are preying on young consumers by using candy flavors, social media ads and free samples at rock concerts, according to a report released Monday by Democratic legislators. A survey of nine electronic-cigarette companies found most were taking advantage of the lack of federal regulations to launch aggressive marketing campaigns targeting minors with tactics that would be illegal if used for traditional cigarettes, according to a report released by Sen. Richard J. Durbin (D-Ill.)
April 11, 2014 | By Meg James
Los Angeles' largest advertising agency, TBWAChiatDay, has shaken up its top management, ousting its longtime president, Carisa Bianchi, and installing a new leader. Luis DeAnda, who joined the 500-person agency in January as general manager, was elevated to president, the company said in a statement Friday. DeAnda replaces Bianchi, who is leaving the agency. DeAnda previously was managing director of the TBWAMedia Arts Lab. Before that, he served as chief operating officer of the TBWAHakuhodo branch in Tokyo.
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