March 19, 2012 |
When federal judge Richard Leon ruled it unconstitutional for the government to require graphic warning labels on cigarette packs recently, he suggested that if the government wanted to mount an emotional anti-smoking campaign, it should do so on it own nickel. On Monday, the federal government did so, launching a $54-million series of ads called "Tips From Former Smokers. " AdWeek 's David Gianatasio ranks the multimedia campaign "among the year's most memorable advertising, and perhaps among the best-ever work in its category.
October 3, 2013 |
As everyone expected when Facebook bought Instagram in 2012, ads are coming to the popular photo and video social network. Instagram announced the news Thursday afternoon, saying it will ease into the process of displaying ads by beginning to show them occasionally. Slowly, users will start to see photos and videos from brands that are active on Instagram, regardless of whether users follow those accounts. "We'll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community," Instagram said in a blog . PHOTOS: Top 11 hidden, cool features in Apple's iOS 7 Instagram also said users will be able to hide ads after they see them and provide the social network with feedback on why they didn't like that ad. Facebook, which owns Instagram, has been showing ads on its social network for years, and this year, it is projected to account for nearly 16% of mobile ad revenue worldwide, according to EMarketer.
May 19, 2013
Re "Billboard firms play big role," May 16 The big billboard companies are at it again. These major uglifiers of Los Angeles are demanding the right to install new digital billboards. Presumably to help them with their suit against the city, they have financed hundreds of billboards for candidates running for mayor, city controller and City Council. Thanks to The Times, we know now that if you want an uglier city, vote for those faces that appear on donated billboards. Emil Lawton Sherman Oaks This article will certainly help me decide which candidates to vote for Tuesday.
February 4, 2013 |
The ads that run during every Super Bowl are often just as much fun as the game itself. And if you're a 49ers fan, maybe even more fun. During Sunday night's Super Bowl 47, Doritos didn't disappoint and Oreo became a sensation in seven little words. Here are five Super Bowl ads worth another look. 1. Doritos found a winner with its goat for sale fan ad from the brand's Crash the Superbowl campaign. How or why a goat is obsessed with Doritos is beyond me, but the part where the goat is denied his favorite snack and starts screaming is priceless.
December 17, 2012 |
Instagram may be close to having advertisements, and those ads might use your photos. The Facebook-owned social network announced upcoming changes to its terms of service, and the most notable one says Instagram can let companies pay to use your photos as well as your name and other information for ads that would be displayed within Instagram. "To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your user name, likeness, photos (along with any associated metadata)
December 13, 2011 |
Home improvement giant Lowe's Cos. continues to come under heavy criticism from activists, some politicians and customers after pulling its ads from a reality TV show featuring Muslim Americans. The North Carolina company decided to stop advertising on the show "All-American Muslim," on Discovery Communications Inc.'s TLC channel, after complaints by the Florida Family Assn., a conservative Christian group that lobbies companies to promote "traditional, biblical values. " The association praised the move, but the decision sparked immediate backlash.