March 26, 2014 |
Advertisers are spending more money than ever to promote their products in movie theaters. Cinema advertising revenues reached a record level of $677.9 million in 2013, up 6.5% from the prior year, the Cinema Advertising Council, a national trade association, reported Wednesday. The figures include revenues from local, regional and national advertisers representing more than 90 brands in five leading sales categories: automotive, computer software, consumer electronics, consumer products and television.
March 25, 2014 |
U.S. advertising spending inched up nearly 1% last year to $140.2 billion as large companies spent more to market their products and services. Ad spending rose for cable TV, Internet display and Spanish-language media. Demand for commercials in TV sports programming also remained strong, according to a report released Tuesday by Kantar Media, which tracks ad spending. But the report uncovered a troubling economic trend. ON LOCATION: Where the cameras roll "The ad market is currently being carried by the top 1,000 advertisers who, as a group, are steadily spending more while the long tail of small-sized marketers is sharply cutting back," said Jon Swallen, chief research officer at Kantar Media North America.
March 16, 2014 |
Legislation that would let airlines advertise fares without adding in fees and taxes has the support of - you guessed it - the nation's airline industry. The bill introduced March 6 by Rep. Bill Shuster (R-Pa.) and Peter DeFazio (D-Ore.) would negate a rule adopted in 2011 by the U.S. Department of Transportation that requires airlines to advertise the full cost of tickets, including fees and taxes. The Department of Transportation has already fined the nation's airlines thousand of dollars over the last three years for violating the so-called full-fare advertising rule.
March 7, 2014 |
SAN FRANCISCO -- Instagram has landed a major advertising deal for up to $100 million over the next year from Omnicom. The deal comes just four months after the popular photo-and-video-sharing service rolled out the first sponsored posts from Michael Kors, General Electric and Levi's. Instagram users will begin seeing ads in their streams from brands that work with Omnicom's media and creative agencies, AdAge reported . Instagram, which has 150 million active users, is coming into its own as an advertising platform.
March 3, 2014 |
The Oscars are over, Twitter has recovered, the pizza has been devoured and the delivery guy is probably still waiting for the money to make its way from Pharrell Williams' hat to his pocket. But everyone else, host Ellen DeGeneres tells us, is a winner - well, except for "American Hustle," which went 0 for 10 in its nominated categories. (Don't sweat it. The art of survival is a story that never ends.) So what can Hollywood learn from the last six months of awards campaigning?
March 3, 2014 |
In what may be the first social media marketing campaign by Apple, the Cupertino, Calif., tech company appears to have turned to Tumblr to advertise the iPhone 5c. A recently launched Tumblr blog called isee5c features five 15-second video clips that each advertises a different color version of the iPhone 5c, Apple's $99 smartphone. Apple hasn't officially taken credit for the colorful Tumblr page, but isee5c is stylized in a way that...