October 17, 2013 |
SAN FRANCISCO - Google Inc.'s quarterly results topped Wall Street expectations as the technology giant continued to grow its mobile advertising business, propelling its shares into record territory. The company keeps minting money despite investors' worries that its search advertising business will take a tumble as consumers spend more time on mobile devices, on which ads are cheaper and less effective than on desktop computers. As with competitors Facebook Inc. and Yahoo Inc., Google has come under pressure from investors as more consumers access the Internet from smartphones and tablets.
October 4, 2013 |
SAN FRANCISCO - Fans of "Castle in the Sky" in Japan set a world record in August when they sent 143,199 tweets in a single second while watching a rerun of the 1986 anime classic on television. The social media frenzy that took place thousands of miles from Twitter's San Francisco headquarters underscored just how ingrained the microblogging service is in Japanese popular culture - and how much of an international phenomenon it has become. With more than three-quarters of Twitter's 218 million monthly active users hailing from outside the United States, Twitter has vast potential to turn that overseas popularity into a thriving advertising business, analysts say. Yet Twitter makes far more of its advertising revenue from Americans than from foreign users.
September 30, 2013 |
Advertising spending in the U.S. and Canada is expected to grow 4% next year, according to newly released forecast by ad giant ZenithOptimedia. This year, spending is expected to inch up 3.4% in North America, slowing a bit after last year's infusion of spending to capitalize on viewer interest in the London Olympics, ZenithOptimedia said in its Advertising Expenditures Forecast, released Monday. "Consumer confidence, retail sales, job numbers and house construction are all trending encouragingly upwards," ZenithOptimedia's report found.
September 27, 2013 |
With the city of Los Angeles cracking down on many forms of outdoor advertising, Chase Bank has found a creative way to promote its brand - at the top of a downtown condominium tower. It's common for commercial tenants to put their names on office high-rises, but it's uncharted territory for a residential building, at least in Los Angeles, real estate experts said. "Here in Southern California, I can't think of any residential units that have building-top signage," said Tim Miller, a Jones Lang LaSalle broker who has negotiated several such deals at downtown office buildings.
September 16, 2013 |
The trade group for California's new car dealers wants the state Department of Motor Vehicles to investigate Tesla Motors' advertising practices, alleging that the upstart automaker is violating various state and federal laws in marketing its electric cars. The California New Car Dealers Assn. claims that Tesla inflates the savings customers accrue from various federal and state incentives to encourage the purchase of electric cars and from other perquisites, such as a permit to drive solo in most California carpool lanes.
August 30, 2013 |
A human rights group on Friday criticized a Dunkin' Donuts advertising campaign running in Thailand that features a model whose face is painted black to sell a chocolate doughnut. Dunkin' Donuts Thailand recently started running ads for its "Charcoal Donut," which features a model wearing blackface makeup and bright pink lipstick and holding up a bitten doughnut. The translated Thai slogan reads: "Break every rule of deliciousness. " Phil Robertson, deputy director of the Asia division of Human Rights Watch, said it's "rather incredible that an international company like Dunkin' Donuts" would run such an ad. In a phone interview with The Times, he said the ad "fits into a long history of racist advertisements in Southeast Asia.