Advertisement
 
YOU ARE HERE: LAT HomeCollectionsAdvertising
IN THE NEWS

Advertising

FEATURED ARTICLES
CALIFORNIA | LOCAL
February 24, 1998 | ALLISON COHEN
The Los Angeles city attorney's office filed a criminal complaint Monday against a Tarzana man accused of selling illegal cable converter boxes on the Internet. Peter Mulder Johnston, 43, could face a maximum sentence of one year in jail and a $250,000 fine if convicted. Arraignment is scheduled for March 11. The city attorney's office alleges Johnston offered the "black boxes" on the World Wide Web, using the name "The Original Cable Guy."
ARTICLES BY DATE
SPORTS
April 9, 2014 | Bill Dwyre
LAS VEGAS - We went to write about Manny Pacquiao versus Timothy Bradley and SignGate broke out. It was Wednesday, this was boxing, and so the anger, hatred, rips, finger-pointing and innuendo were not unexpected. Nor, if you write a sports column for a living, unwelcome. For big fights here, they always have a large press conference on Wednesday. The norm is a large stage, fighters and teams strung along each side of a podium, and a half-dozen skimpily clad Tecate girls, featuring plastic-enhanced smiles, etc. The proceedings usually go one of two ways.
Advertisement
BUSINESS
August 12, 1992 | Anne Michaud, Times staff writer
Sunglass maker Ray-Ban was spending big bucks on advertising during the Olympics, but it was Irvine-based Oakley sunglasses that captured the best spots. Several athletes, including decathlon bronze-medalist Dave Johnson, wore Oakley's glasses during their television appearances. "Dave Johnson we've been working with a couple of years, but a lot of the rest were surprises," said Jim Jannard, advertising director for Oakley.
BUSINESS
March 16, 2014 | By Hugo Martin
Legislation that would let airlines advertise fares without adding in fees and taxes has the support of - you guessed it - the nation's airline industry. The bill introduced March 6 by Rep. Bill Shuster (R-Pa.) and Peter DeFazio (D-Ore.) would negate a rule adopted in 2011 by the U.S. Department of Transportation that requires airlines to advertise the full cost of tickets, including fees and taxes. The Department of Transportation has already fined the nation's airlines thousand of dollars over the last three years for violating the so-called full-fare advertising rule.
BUSINESS
July 26, 1989 | LESLIE BERKMAN, Times Staff Writer
That envelope stuffed with discount coupons may be junk mail to you, but it's become a cost-effective way for a growing number of small businesses to get inside your home to peddle their products. It has also become a gold mine for Money Mailer, a Huntington Beach direct-mail firm that specializes in helping proprietors of small businesses band together to pitch their wares in one mailing. Money Mailer is one of a few national firms that specialize in what is called "cooperative" advertising.
NEWS
September 22, 1989 | CAROL HALL, Newsday
Thirteen years after he appeared in a Dewar's Profile ad, ("Wildlife conservationist; International Airline Pilot"), David O. Hill said friends still introduce him by saying: "He was a Dewar's guy." Eleven years after his profile ran, Les Payne ("Journalist") has a copy hanging on his office wall with other memorabilia: a picture of him and Jimmy Carter, his Pulitzer Prize plaque, a picture of Payne on "Meet the Press."
BUSINESS
December 12, 1998 | Associated Press
Hoping to improve sales of its Viagra drug, Pfizer Inc. has hired former presidential contender Bob Dole for a television advertising campaign to raise awareness about impotence. Dole, a former Senate majority leader, will participate in a series of public service activities, including speaking engagements and educational advertising that focus on impotence and men's health in general, the company said.
BUSINESS
May 24, 2013 | By Shan Li, Los Angeles Times
The gig: Emily Schuman, 30, is the lifestyle maven behind the popular blog Cupcakes and Cashmere, a confectionary collection of stylish outfits, recipes, home decor tips and do-it-yourself projects. Think Martha Stewart meets Carrie Bradshaw. The blog also led to a book deal for the California native. Titled "Cupcakes and Cashmere: A Guide to Defining Your Style, Reinventing Your Space, and Entertaining With Ease," it hit shelves last August and landed on the Publishers Weekly bestseller list.
BUSINESS
October 21, 1993 | From Times Staff and Wire Reports
Burger King to Review Agencies: With its fast-food sales generally disappointing, the Miami-based giant said it is launching a formal review for its estimated $150-million, general-market brand advertising now handled by New York agency D'Arcy Masius Benton & Bowles. This will not affect Burger King Corp.'s relationship with New York agency Saatchi & Saatchi Advertising, which handles the company's successful Burger King Kids Club advertising.
BUSINESS
March 7, 2014 | By Jessica Guynn
SAN FRANCISCO -- Instagram has landed a major advertising deal for up to $100 million over the next year from Omnicom. The deal comes just four months after the popular photo-and-video-sharing service rolled out the first sponsored posts from Michael Kors, General Electric and Levi's. Instagram users will begin seeing ads in their streams from brands that work with Omnicom's media and creative agencies, AdAge reported . Instagram, which has 150 million active users, is coming into its own as an advertising platform.
CALIFORNIA | LOCAL
March 3, 2014 | By David Ng
Norman Yonemoto, a Los Angeles artist who along with his younger brother, Bruce, created innovative video installations that often explored mass media, Hollywood and other forms of pop culture, has died. He was 67. Yonemoto died Friday at his home in Venice. He had been in ill health since suffering a number of strokes, the last of which was in October, said Carole Ann Klonarides, a family representative. Collaborating with his brother for nearly four decades, Yonemoto created video artwork that often appropriated the visual vernacular of Hollywood movies, television and advertising to challenge the viewer's assumptions about the media.
BUSINESS
March 3, 2014 | By Salvador Rodriguez
In what may be the first social media marketing campaign by Apple, the Cupertino, Calif., tech company appears to have turned to Tumblr to advertise the iPhone 5c. A recently launched Tumblr blog called isee5c features five 15-second video clips that each advertises a different color version of the iPhone 5c, Apple's $99 smartphone.  Apple hasn't officially taken credit for the colorful Tumblr page, but isee5c is stylized in a way that...
ENTERTAINMENT
March 3, 2014 | By Glenn Whipp
The Oscars are over, Twitter has recovered, the pizza has been devoured and the delivery guy is probably still waiting for the money to make its way from Pharrell Williams' hat to his pocket. But everyone else, host Ellen DeGeneres tells us, is a winner - well, except for "American Hustle," which went 0 for 10 in its nominated categories. (Don't sweat it. The art of survival is a story that never ends.) So what can Hollywood learn from the last six months of awards campaigning?
ENTERTAINMENT
February 28, 2014 | By Meg James
Long relationships are rare in Hollywood - except when it comes to Oscar. During Sunday's telecast of the 86th Academy Awards, McDonald's Corp. is set to make its 23rd straight appearance in Hollywood's biggest night, and American Express Co. will mark its 22nd year. J.C. Penney Co. has landed the role of leading retail advertiser every year since 2001, and, after a five-year absence, longtime advertiser Cadillac is back. And the Academy of Motion Picture Arts and Sciences renewed its vows three years ago with ABC, an arrangement that will keep the program on the network at least until 2020.
CALIFORNIA | LOCAL
February 13, 2014 | By Robert J. Lopez
A 45-year-old woman accused of advertising that she conducted procedures including "Vampire Facelifts" and "butt augmentation" was arrested in connection with a suspicious death at a Long Beach beauty salon, police said Thursday evening. Sandra Perez Gonzalez rented a treatment room at Areli's Beauty Salon, where she also provided massages, according to the Long Beach Police Department. Officers responded to the salon Wednesday and found firefighters performing CPR on Hamilet Suarez, 36, a Long Beach resident who police said was in cardiac arrest "under suspicious circumstances.
ENTERTAINMENT
February 7, 2014 | By Meg James
The lighting of the Olympic flame in Russia will launch a nearly $900-million bet by U.S. advertisers that this year's Winter Games will become a feel-good event for television audiences. Leading up to Friday's official opening of the XXII Olympic Winter Games, most of the attention has centered on difficulties - and not the athletes. The Sochi athletic competitions will be unfolding against a backdrop of threats of terrorist attacks, allegations of corruption, tense U.S.-Russia relations and protests over Russia's controversial anti-gay laws.
ENTERTAINMENT
January 30, 2014 | By Meg James
Media company Viacom Inc. reported 16% higher profit in its fiscal first quarter but revenue dipped -- raising worries on Wall Street about a slow-down in domestic advertising sales. But blame Paramount Pictures, the Los Angeles-based movie studio, for  Viacom's lower revenue in the quarter ended Dec. 31. Studio revenue plunged 30% to $681 million because of fewer movie releases compared to the year-earlier period. TIMELINE: Best Super Bowl commercials Paramount lost $74 million in the quarter, which was an improvement over the previous year period when the studio lost $139 million.
Los Angeles Times Articles
|