February 11, 2013 |
In a nearly 30-year television career, Frank Crim has appeared in more than 150 commercials, pitching Honda SUVs, Jack in the Box hamburgers, Allstate insurance, and Capital One credit cards. The Oklahoma City native has played a plumber, a trash collector, a chef, a cab driver and a demon. But lately Crim is having to book more jobs to make the same money he did a decade ago. "I still don't make enough money to buy a house," said Crim, who makes about $60,000 a year and shares an apartment in the San Fernando Valley.
July 8, 2012 |
Old notions of advertising are being scrambled on the Westside, inside boutique agencies with names like Blitz, Ignited and Omelet. The hot shops are pushing big-brand clients beyond the familiar confines of radio, television, magazines and newspapers and onto the Internet, smartphones, game consoles and tablets. With more than 42% of the country's TV homes equipped with digital video recorders, which allow users to fast-forward through commercials, and some younger viewers leaving TV altogether, advertisers are rushing to build Internet infrastructures, create Web videos and funnel content to social media sites such as Facebook, Twitter and Pinterest.
May 8, 2012 |
Build-a-Bear Workshop was introducing a line of stuffed animals called smallfrys and wanted to reach moms through Facebook. One video used in the online promotion showed a woman pulling up to a fast-food window. Her young daughter requests "a smallfry. " When her mom suggests a fruit cup or celery sticks, the daughter says, "Mom, order me a curly-haired bunny in a purple sequined bathing suit. " The 45-second smallfrys spot came not from a traditional advertising agency but from Poptent Inc., a "crowdsourced" video production studio that has built a global community of 50,000 writers, directors, cinematographers and animators to create commercials for Build-a-Bear, American Airlines, Dell, Intel, Jaguar, General Mills and others.
March 25, 2012 |
Los Angeles is casting itself in a leading role in advertising. For the first time in its 95-year history, the American Assn. of Advertising Agencies is holding its annual conference in Los Angeles. The event's title, Transformation LA 2012, acknowledges the city's rising profile as a major advertising hub. Although the region's ad community has produced award-winning television spots for years, advertisers increasingly are focusing on integrating their messages into digital media, video games and music videos.
February 3, 2012 |
Over the last several months, Los Angeles-based advertising agencies have put a Saint Bernard in a fat suit, a French bulldog in red sneakers, a Holstein in pigtails, and Matthew Broderick, a la "Ferris Bueller," in an SUV. During Sunday's Super Bowl broadcast, with big-budget ads for clients like Volkswagen, Toyota, Honda and Pepsi, the agencies are going head to head with competitors from Madison Avenue to Marina del Rey. "We look at...
August 21, 2011 |
The gig: Michael Sheldon is chief executive of Deutsch LA. The Marina del Rey advertising agency's clients include cellphone maker HTC, grocery chain Fresh & Easy, Sony PlayStation, Diamond Foods and Volkswagen. The firm created this year's fan-favorite Super Bowl commercial: a boy dressed as Darth Vader who has the power of "the force" when it comes to his father's VW Passat. Agency of record: Fifteen years ago, Sheldon opened the West Coast office for maverick ad man Donny Deutsch.