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BUSINESS
October 23, 1997 | Associated Press
General Motors Corp.'s Pontiac-GMC division dismissed McCann Erickson Worldwide, an agency that has been creating advertising for GMC trucks, vans and sport utility vehicles for nearly four decades. Ammirati Puris Lintas, which had been BMW's ad agency for years and positioned the import as the "Ultimate Driving Machine," was named Wednesday as the new agency for GMC.
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NEWS
July 15, 2013 | By Jon Healey
After months of talks with rights-holders, operators of some of the largest online advertising networks announced the steps they'll take to try to cut off online piracy hotbeds from the flow of marketing dollars. Their voluntary best practices drew praise from the White House and a mixed reaction from Hollywood studios and music companies, reflecting how incremental the moves seem to be.  Nevertheless, the steps, which eight advertising networks have endorsed, mirror a move by major brand advertisers to ensure that their messages not only reach the intended audience but do so in the right context.
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NEWS
September 25, 1991
Robert F. Laws, 77, who worked as a radio and television executive before co-founding his own advertising agency in 1959 in Los Angeles. The firm of Eisaman, Johns & Laws is one of the largest independent national advertising agencies in the West. In Glendale on Sept. 16.
BUSINESS
May 31, 2013 | By Meg James, Los Angeles Times, This article has been corrected. See the note below for details.
Los Angeles County's second-largest advertising agency on Friday terminated nearly one-fifth of its workforce - about 200 people - after losing much of its signature American Honda Motor Co. account. Santa Monica based Rubin Postaer & Associates, which opened in 1986 to handle Honda's advertising business, was dealt a significant blow in March when the Torrance-based carmaker decided to divvy up advertising duties among three separate agencies. Previously, RPA was responsible for producing commercials and other creative content for Honda as well as its luxury brand Acura.
BUSINESS
June 13, 1991 | Chris Woodyard / Times staff writer
After a review that was narrowed to four of Los Angeles' best-known advertising agencies, Clothestime Inc. chose a firm that considers its strength to be understanding how to pitch products to consumers in different markets. That should come in handy for Kresser/Craig in servicing the Clothestime account, valued at up to $14 million a year.
BUSINESS
November 22, 2003 | Meg James, Times Staff Writer
Advertising agencies have asked federal antitrust regulators to investigate whether Nielsen Media Research Inc. is abusing its power as the only producer of national TV ratings, an attorney representing advertisers confirmed Friday. The American Assn. of Advertising Agencies requested the Federal Trade Commission probe in September after Nielsen began charging fees to consulting firms that interpret the ratings for advertising buyers.
MAGAZINE
July 12, 1987 | DAVID DEVOSS
LOS ANGELES-BASED Chiat/Day Inc. has long been considered one of California's more creative advertising agencies. Two of its commercials for Apple Computer have become textbook studies illustrating how advertising can approach dramatic art. But last year the agency was facing a new challenge in the intensely competitive wine-cooler market ("A Sizzling New Sell," May, 1986).
BUSINESS
December 7, 1991 | CHRIS WOODYARD, TIMES STAFF WRITER
Faced with a prolonged slump in business, one of Orange County's older advertising agencies said Friday that it will close at the end of the month and move its accounts to another agency. Greg Smith, who has operated his Greg Smith & Partners for 15 years in Santa Ana, said that he is taking his $8 million in billings, along with himself and at least five key employees, to the Salvati Montgomery Sakoda agency in Irvine.
NEWS
June 14, 1990 | KARL SCHOENBERGER, TIMES STAFF WRITER
When a big advertising agency is likened to the CIA, is called the "Shadow Ministry of Information" or is suspected of snuffing out scandals in the weekly magazines, it would appear to be doing more than selling soap. But, then, Dentsu Inc. is no ordinary huckster. Dentsu is the largest advertising company in the world, a distinction it has claimed for the past 17 years. The name is not a household word outside Japan, but give it time.
BUSINESS
November 19, 1992 | BRUCE HOROVITZ, TIMES STAFF WRITER
Ad agency Chiat/Day/Mojo announced Wednesday that it will sell its operations in Australia and New Zealand. Analysts say the move signals the unraveling of Los Angeles ad man Jay Chiat's vision of an international advertising empire. The price of the sale to giant Chicago agency Foote, Cone & Belding Communications was not revealed.
BUSINESS
February 11, 2013 | By Richard Verrier, Los Angeles Times
In a nearly 30-year television career, Frank Crim has appeared in more than 150 commercials, pitching Honda SUVs, Jack in the Box hamburgers, Allstate insurance, and Capital One credit cards. The Oklahoma City native has played a plumber, a trash collector, a chef, a cab driver and a demon. But lately Crim is having to book more jobs to make the same money he did a decade ago. "I still don't make enough money to buy a house," said Crim, who makes about $60,000 a year and shares an apartment in the San Fernando Valley.
BUSINESS
July 8, 2012 | By Meg James, Los Angeles Times
Old notions of advertising are being scrambled on the Westside, inside boutique agencies with names like Blitz, Ignited and Omelet. The hot shops are pushing big-brand clients beyond the familiar confines of radio, television, magazines and newspapers and onto the Internet, smartphones, game consoles and tablets. With more than 42% of the country's TV homes equipped with digital video recorders, which allow users to fast-forward through commercials, and some younger viewers leaving TV altogether, advertisers are rushing to build Internet infrastructures, create Web videos and funnel content to social media sites such as Facebook, Twitter and Pinterest.
BUSINESS
May 8, 2012 | By Dawn C. Chmielewski, Los Angeles Times
Build-a-Bear Workshop was introducing a line of stuffed animals called smallfrys and wanted to reach moms through Facebook. One video used in the online promotion showed a woman pulling up to a fast-food window. Her young daughter requests "a smallfry. " When her mom suggests a fruit cup or celery sticks, the daughter says, "Mom, order me a curly-haired bunny in a purple sequined bathing suit. " The 45-second smallfrys spot came not from a traditional advertising agency but from Poptent Inc., a "crowdsourced" video production studio that has built a global community of 50,000 writers, directors, cinematographers and animators to create commercials for Build-a-Bear, American Airlines, Dell, Intel, Jaguar, General Mills and others.
BUSINESS
March 25, 2012 | By Meg James and Dawn C. Chmielewski, Los Angeles Times
Los Angeles is casting itself in a leading role in advertising. For the first time in its 95-year history, the American Assn. of Advertising Agencies is holding its annual conference in Los Angeles. The event's title, Transformation LA 2012, acknowledges the city's rising profile as a major advertising hub. Although the region's ad community has produced award-winning television spots for years, advertisers increasingly are focusing on integrating their messages into digital media, video games and music videos.
BUSINESS
February 3, 2012 | By Meg James, Los Angeles Times
Over the last several months, Los Angeles-based advertising agencies have put a Saint Bernard in a fat suit, a French bulldog in red sneakers, a Holstein in pigtails, and Matthew Broderick, a la "Ferris Bueller," in an SUV. During Sunday's Super Bowl broadcast, with big-budget ads for clients like Volkswagen, Toyota, Honda and Pepsi, the agencies are going head to head with competitors from Madison Avenue to Marina del Rey. "We look at...
BUSINESS
August 21, 2011 | By Meg James, Los Angeles Times
The gig: Michael Sheldon is chief executive of Deutsch LA. The Marina del Rey advertising agency's clients include cellphone maker HTC, grocery chain Fresh & Easy, Sony PlayStation, Diamond Foods and Volkswagen. The firm created this year's fan-favorite Super Bowl commercial: a boy dressed as Darth Vader who has the power of "the force" when it comes to his father's VW Passat. Agency of record: Fifteen years ago, Sheldon opened the West Coast office for maverick ad man Donny Deutsch.
BUSINESS
February 3, 2012 | By Meg James, Los Angeles Times
Over the last several months, Los Angeles-based advertising agencies have put a Saint Bernard in a fat suit, a French bulldog in red sneakers, a Holstein in pigtails, and Matthew Broderick, a la "Ferris Bueller," in an SUV. During Sunday's Super Bowl broadcast, with big-budget ads for clients like Volkswagen, Toyota, Honda and Pepsi, the agencies are going head to head with competitors from Madison Avenue to Marina del Rey. "We look at...
BUSINESS
May 11, 1992 | CRISTINA LEE
It was a somber scene in a room at Hoag Hospital in Newport Beach. A young Latino patient lies in bed. His wife and 8-year-old son comfort him as he coughs intermittently. Each coughing attack sparks a scene from his past. One flashback catches him smoking his second pack of cigarettes in a smoke-filled living room as his son encourages him to quit smoking. An announcer tells viewers that the man is suffering from emphysema and other smoking-related illnesses.
CALIFORNIA | LOCAL
January 22, 2010 | By Dennis McLellan
Guy Day, who teamed with fellow advertising executive Jay Chiat in 1968 to co-found the acclaimed Chiat/Day advertising agency in Los Angeles, has died. He was 79. Day died in his sleep of natural causes Saturday at his home in Pflugerville, Texas, said his wife, Annette. An Army veteran who launched his career in the mail room of an ad agency in New York City in the 1950s, Day was partners with Tom Faust in the Faust/Day ad agency in Los Angeles for six years before Faust left in 1968.
BUSINESS
January 24, 2006 | Chris Gaither, Times staff writer
Ryan Lapidus didn't want to be one of those lawyers. The amateur look of most attorney ads on television had soured him on the medium for promoting Lapidus & Lapidus, the intellectual property and entertainment law firm he started in Los Angeles with his brother, Daniel. "My experience was those guys late-night -- 'I'm here to fight for you,' and 'Friends don't let friends plead guilty,' " he said. "That's so far from our practice that TV didn't even occur to me."
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