October 19, 1989 |
Don't look for Joe Isuzu to be fibbing in French any time soon. But a big chunk of the British-owned ad agency whose U.S. division created one of the ad world's best-known liars was purchased Wednesday by a giant French advertising conglomerate for $68.6 million. Eurocom SA, one of the biggest advertising agencies in France, purchased a 40% interest in WCRS Group's worldwide advertising network. It previously owned 20% of WCRS, bringing its majority ownership of the company to a total of 60%.