January 5, 1995 |
Brooke Shields and Shannen Doherty are starting to appear in commercials here, taking the place of South Korean celebrities who are overexposed and overpaid, advertising executives said. Seoul advertising agencies are looking overseas for famous faces to use in their advertisements because fees are rising for the country's relatively small stable of home-grown stars. They are finding that a little glitz from the West is more economical.
July 29, 1999 |
Miller Brewing Co. on Wednesday tapped two key Kraft Foods advertising agencies to handle its ailing premium brands, Miller Lite and Miller Genuine Draft. New York-based Ogilvy & Mather, a longtime Kraft agency handling Post cereals, will succeed Fallon McElligott of Minneapolis in the $95-million Miller Lite business. The Chicago office of J.
July 15, 2013 |
After months of talks with rights-holders, operators of some of the largest online advertising networks announced the steps they'll take to try to cut off online piracy hotbeds from the flow of marketing dollars. Their voluntary best practices drew praise from the White House and a mixed reaction from Hollywood studios and music companies, reflecting how incremental the moves seem to be. Nevertheless, the steps, which eight advertising networks have endorsed, mirror a move by major brand advertisers to ensure that their messages not only reach the intended audience but do so in the right context.
CALIFORNIA | LOCAL
November 4, 1995 |
At the request of Mayor Pro Tem Peter F. Buffa, the City Council will review the awarding of a contract to Lefebvre Advertising to create a campaign promoting Costa Mesa as a tourist destination, a council member said Friday. The Costa Mesa Tourism and Promotion Board awarded a contract to Anaheim-based Lefebvre in September. After the deal was made, however, some council members questioned why the work was not given to a firm in Costa Mesa. City Manager Allan L.
February 4, 1997 |
Taco Bell, which last month learned that parent company PepsiCo planned to spin it off as part of a new restaurant company, on Monday said it would hold a competition to choose a new advertising agency. "Bozell Worldwide has been Taco Bell's lead agency of record since mid-1994," said Peter Waller, Taco Bell senior vice president. "During that time, they have done some very good work.
April 22, 1997 |
Cordiant said it will split into three companies in a move to boost sales and increase profitability at its Saatchi & Saatchi and Bates Worldwide advertising agencies. The British advertising and marketing company said shares in Saatchi and Bates will trade separately on the New York Stock Exchange. The companies will jointly own media buying unit Zenith Media.
April 29, 1986 |
Merger mania, already infecting much of the Fortune 500, is spreading to Madison Avenue, where some of the largest advertising agencies have recently been swallowing each other up. The reason, experts say, is to build bigger staffs to better serve huge corporations selling products worldwide. "As clients merge on one side of the table, there is a need for agencies to grow bigger to handle the business--it's simply more efficient," said James D.
July 22, 1989 |
It was the kind of day that many Los Angeles advertising agencies only dream about. Admarketing Inc. on Friday won an estimated $18 million in annual billings by picking up both the Ortho Mattress Inc. and RB Furniture Inc. advertising accounts. Both companies were formerly with the Los Angeles office of the New York firm D'Arcy Masius Benton & Bowles, which had handled them for less than a year. Several investors share ownership of both privately held retailers.
CALIFORNIA | LOCAL
January 17, 1990
As Batman, television actor Adam West was accustomed to battling such villains as the Penguin and the Joker. But in Burbank Superior Court on Tuesday, West took on a more substantial foe--a group of advertising agencies he alleges stole his characterization. West, who portrayed the caped crusader in the campy 1960s television series, is seeking $900,000 in damages from the agencies for producing a television commercial featuring another actor as Batman.
November 18, 1985 |
After a six-week review of agencies vying for a piece of its multimillion-dollar advertising business, Los Angeles-based Atlantic Richfield Co. has awarded the prize to Kresser, Craig/Dik of Los Angeles. It was only the third time since 1970 that Arco has switched its advertising agency, said Edward G. Reilly, Arco senior vice president of marketing.