December 10, 2002 |
The hard-hit advertising industry is expected to make a comeback next year, driven by a rebound in the U.S. market, but there will be no sudden global recovery, two leading forecasters said Monday. After one of the worst downturns on record, ZenithOptimedia said, the advertising industry had hit bottom, and global spending on major media was expected to climb 2.9% next year, with spending in the United States set to rise 1.9%.
September 23, 2011 |
Documentarian Jeff Warrick's "Programming the Nation?" is profoundly disturbing, as ambitious as it is provocative. In the wake of 9/11, Warrick, who has held various jobs in the advertising industry, began to ponder the role of the media in affecting current events and shaping people's lives. As a result he ended up spending seven years making this film, a history of subliminal messaging and an examination of the various ways and techniques media, government and industry influence the way people eat, think and behave.
April 6, 2013 |
After seven weeks of negotiations, SAG-AFTRA and a group representing advertisers said they reached a deal on new contracts covering actors and other performers who work in television and radio commercials. But neither group wanted to broadcast the details of the deal. SAG-AFTRA, which has more than 165,000 members, and the Joint Policy Committee representing the advertising industry said Saturday morning they reached an agreement on new tentative contracts, which is subject to approval by the SAG-AFTRA national board later this month.
July 23, 1999 |
General Motors Corp., Warner-Lambert Co., Kraft Foods Inc. and Sprint Inc. have agreed to participate in an in-depth study to assess the advertising impact of a new technology that allows consumers to simultaneously jump from television commercials to Web sites.
June 28, 2000
* The continued strength of the U.S. economy led one of the advertising industry's top forecasters to raise his projection for U.S. ad spending growth this year to 9.4% from a forecast of 8.3%. Spending is expected to rise to $235.6 billion this year, said Robert Coen, director of forecasting for Interpublic Group of Cos.' Universal McCann unit. In December, Coen forecast spending to rise to $233 billion from $215.3 billion last year.
July 1, 2003 |
Signs of strength in U.S. television and magazines are keeping the advertising industry on track for a mild recovery this year despite the Iraq war and the spread of the SARS virus, a leading forecaster said. Advertising spending, recently hit by one of the worst downturns on record, will rise 2.7% this year in the U.S., media buyer ZenithOptimedia said. In April, it had forecast U.S. growth at 2.2%.