October 18, 1994
Barton A. Cummings, 80, a leading force in the advertising industry. Cummings was chairman emeritus of Saatchi & Saatchi Advertising Worldwide. He was chairman of Compton Advertising when it was purchased by Saatchi & Saatchi in 1982. He had helped Compton expand worldwide, with offices in Europe, South America and the Far East. Compton's clients included Procter & Gamble, United States Steel and the New York Stock Exchange. In Princeton, N.J., on Oct. 9 of heart and lung disease.
December 10, 2002 |
The hard-hit advertising industry is expected to make a comeback next year, driven by a rebound in the U.S. market, but there will be no sudden global recovery, two leading forecasters said Monday. After one of the worst downturns on record, ZenithOptimedia said, the advertising industry had hit bottom, and global spending on major media was expected to climb 2.9% next year, with spending in the United States set to rise 1.9%.
April 28, 2013 |
Why do some things catch on? How does a steak sandwich from a Philadelphia restaurant, for example, become so famous that it gets a slot on the David Letterman show? Why did Rebecca Black's whiny pop song "Friday" become a viral hit on YouTube? Why have there been more than 300 million views of a video series about a blender? And why do so many other videos, marketing campaigns and products - with perhaps more money, more creatives and even more clever ideas behind them - fail to get noticed?
July 23, 1999 |
General Motors Corp., Warner-Lambert Co., Kraft Foods Inc. and Sprint Inc. have agreed to participate in an in-depth study to assess the advertising impact of a new technology that allows consumers to simultaneously jump from television commercials to Web sites.
June 28, 2000
* The continued strength of the U.S. economy led one of the advertising industry's top forecasters to raise his projection for U.S. ad spending growth this year to 9.4% from a forecast of 8.3%. Spending is expected to rise to $235.6 billion this year, said Robert Coen, director of forecasting for Interpublic Group of Cos.' Universal McCann unit. In December, Coen forecast spending to rise to $233 billion from $215.3 billion last year.
July 1, 2003 |
Signs of strength in U.S. television and magazines are keeping the advertising industry on track for a mild recovery this year despite the Iraq war and the spread of the SARS virus, a leading forecaster said. Advertising spending, recently hit by one of the worst downturns on record, will rise 2.7% this year in the U.S., media buyer ZenithOptimedia said. In April, it had forecast U.S. growth at 2.2%.