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ENTERTAINMENT
September 23, 2011 | By Kevin Thomas
Documentarian Jeff Warrick's "Programming the Nation?" is profoundly disturbing, as ambitious as it is provocative. In the wake of 9/11, Warrick, who has held various jobs in the advertising industry, began to ponder the role of the media in affecting current events and shaping people's lives. As a result he ended up spending seven years making this film, a history of subliminal messaging and an examination of the various ways and techniques media, government and industry influence the way people eat, think and behave.
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BUSINESS
December 10, 2013 | By Jessica Guynn
SAN FRANCISCO - Social networks have found a promising new source of advertising revenue: targeting users with ads for products they browsed online. The latest form of advertising, called "retargeting," is expected to not only get more pervasive but intensify worries over privacy. Tania Mulry, an entrepreneur from Santa Clarita, said she and other people are noticing and talking about the flood of retargeting ads. One of Mulry's students in a mobile app design class at USC was unnerved that a swimsuit she browsed on Nordstrom.com showed up as an ad on her Facebook page.
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BUSINESS
December 10, 2013 | By Jessica Guynn
SAN FRANCISCO - Social networks have found a promising new source of advertising revenue: targeting users with ads for products they browsed online. The latest form of advertising, called "retargeting," is expected to not only get more pervasive but intensify worries over privacy. Tania Mulry, an entrepreneur from Santa Clarita, said she and other people are noticing and talking about the flood of retargeting ads. One of Mulry's students in a mobile app design class at USC was unnerved that a swimsuit she browsed on Nordstrom.com showed up as an ad on her Facebook page.
CALIFORNIA | LOCAL
May 12, 2013 | By Valerie J. Nelson, Los Angeles Times
In a Hollywood auditorium, James L. Tolbert tried to induce a room packed with broadcasting and advertising executives to essentially join the civil rights movement in 1963 by pointing out the obvious. "We Negroes watch 'Bonanza' and buy Chevrolets. We watch 'Disney' on RCA sets," proclaimed Tolbert, an entertainment attorney who was speaking to the 125 invited guests in his role as president of the NAACP's Beverly Hills-Hollywood branch. "We buy all the advertised products, the same as you do. " Delivered weeks before the March on Washington, the speech pointed out the absence of African Americans on both sides of the camera.
NEWS
October 18, 1994
Barton A. Cummings, 80, a leading force in the advertising industry. Cummings was chairman emeritus of Saatchi & Saatchi Advertising Worldwide. He was chairman of Compton Advertising when it was purchased by Saatchi & Saatchi in 1982. He had helped Compton expand worldwide, with offices in Europe, South America and the Far East. Compton's clients included Procter & Gamble, United States Steel and the New York Stock Exchange. In Princeton, N.J., on Oct. 9 of heart and lung disease.
BUSINESS
December 10, 2002 | From Reuters
The hard-hit advertising industry is expected to make a comeback next year, driven by a rebound in the U.S. market, but there will be no sudden global recovery, two leading forecasters said Monday. After one of the worst downturns on record, ZenithOptimedia said, the advertising industry had hit bottom, and global spending on major media was expected to climb 2.9% next year, with spending in the United States set to rise 1.9%.
BUSINESS
April 28, 2013 | By Maija Palmer
Why do some things catch on? How does a steak sandwich from a Philadelphia restaurant, for example, become so famous that it gets a slot on the David Letterman show? Why did Rebecca Black's whiny pop song "Friday" become a viral hit on YouTube? Why have there been more than 300 million views of a video series about a blender? And why do so many other videos, marketing campaigns and products - with perhaps more money, more creatives and even more clever ideas behind them - fail to get noticed?
BUSINESS
July 23, 1999 | A Times Staff Writer
General Motors Corp., Warner-Lambert Co., Kraft Foods Inc. and Sprint Inc. have agreed to participate in an in-depth study to assess the advertising impact of a new technology that allows consumers to simultaneously jump from television commercials to Web sites.
BUSINESS
June 28, 2000
* The continued strength of the U.S. economy led one of the advertising industry's top forecasters to raise his projection for U.S. ad spending growth this year to 9.4% from a forecast of 8.3%. Spending is expected to rise to $235.6 billion this year, said Robert Coen, director of forecasting for Interpublic Group of Cos.' Universal McCann unit. In December, Coen forecast spending to rise to $233 billion from $215.3 billion last year.
BUSINESS
July 1, 2003 | From Reuters
Signs of strength in U.S. television and magazines are keeping the advertising industry on track for a mild recovery this year despite the Iraq war and the spread of the SARS virus, a leading forecaster said. Advertising spending, recently hit by one of the worst downturns on record, will rise 2.7% this year in the U.S., media buyer ZenithOptimedia said. In April, it had forecast U.S. growth at 2.2%.
BUSINESS
April 28, 2013 | By Maija Palmer
Why do some things catch on? How does a steak sandwich from a Philadelphia restaurant, for example, become so famous that it gets a slot on the David Letterman show? Why did Rebecca Black's whiny pop song "Friday" become a viral hit on YouTube? Why have there been more than 300 million views of a video series about a blender? And why do so many other videos, marketing campaigns and products - with perhaps more money, more creatives and even more clever ideas behind them - fail to get noticed?
BUSINESS
April 24, 2013 | By Jessica Guynn
SAN FRANCISCO -- Putting renewed pressure on the online advertising industry that he says has failed to protect Americans' privacy, a top Senate Democrat called for legislation this year that would create a "do not track" option for consumers. "I have long expressed skepticism about the ability - - or willingness - - of companies to regulate themselves on behalf of consumers when it affects their bottom line," Sen. John D. Rockefeller, D-W.Va., chairman of the Senate Commerce Committee, said in a written statement.
ENTERTAINMENT
April 18, 2013 | By Kenneth Turan, Los Angeles Times Film Critic
Whether it's signing his photographs and his books, participating in a documentary or talking at all, Bert Stern can barely be bothered. Which is a flaw that "Bert Stern: Original Mad Man" never overcomes. It's not that Stern didn't take any memorable photographs or lacked for dramatic incident in his life. Quite the contrary. A creator of images who helped revolutionize the use of photography in advertising, he became celebrated for Marilyn Monroe's last sitting as well as the shot that became the celebrated poster for Stanley Kubrick's "Lolita.
BUSINESS
April 17, 2013 | By Jessica Guynn
SAN FRANCISCO -- New Federal Trade Commission Chairwoman Edith Ramirez had some tough words on "do not track" in her first speech to the advertising industry. Ramirez on Wednesday urged the industry to give consumers "effective and meaningful privacy protection" by agreeing on a global standard that would let consumers signal with their browsers to websites, advertising networks and data brokers that they do not want their online activities monitored for marketing purposes. "Consumers still await an effective and functioning do-not-track system, which is now long overdue," Ramirez said during a speech to the American Advertising Federation.
ENTERTAINMENT
April 6, 2013 | By Richard Verrier
After seven weeks of negotiations, SAG-AFTRA and a group representing advertisers said they reached a deal on new contracts covering actors and other performers who work in television and radio commercials. But neither group wanted to broadcast the details of the deal. SAG-AFTRA, which has more than 165,000 members, and the Joint Policy Committee representing the advertising industry said Saturday morning they reached an agreement on new tentative contracts, which is subject to approval by the SAG-AFTRA national board later this month.
ENTERTAINMENT
September 23, 2011 | By Kevin Thomas
Documentarian Jeff Warrick's "Programming the Nation?" is profoundly disturbing, as ambitious as it is provocative. In the wake of 9/11, Warrick, who has held various jobs in the advertising industry, began to ponder the role of the media in affecting current events and shaping people's lives. As a result he ended up spending seven years making this film, a history of subliminal messaging and an examination of the various ways and techniques media, government and industry influence the way people eat, think and behave.
BUSINESS
April 24, 2013 | By Jessica Guynn
SAN FRANCISCO -- Putting renewed pressure on the online advertising industry that he says has failed to protect Americans' privacy, a top Senate Democrat called for legislation this year that would create a "do not track" option for consumers. "I have long expressed skepticism about the ability - - or willingness - - of companies to regulate themselves on behalf of consumers when it affects their bottom line," Sen. John D. Rockefeller, D-W.Va., chairman of the Senate Commerce Committee, said in a written statement.
BUSINESS
September 5, 1991 | ANNE MICHAUD, TIMES STAFF WRITER
Tough times call for tough measures--or at least some tough tomfoolery. The advertising industry, which lost nearly a third of its 11,000 jobs in Orange County during the last year, is rallying to support its down-and-out members. The Advertising Industry Emergency Fund has scheduled a variety show Wednesday at the Irvine Barclay Theatre in hope of raising $10,000.
NEWS
July 9, 2011 | By Andrew Seidman, Washington Bureau
WASHINGTON--Advertisers and food and beverage industry officials called the government's new guidelines for advertising directed toward children a "reckless" maneuver in light of today's fragile economy. After Congress asked the Federal Trade Commission, along with three other federal agencies, to develop a strategy to target childhood obesity, the FTC released a set of guidelines in April. They call on advertisers to encourage children to choose healthy foods and to limit the amount of saturated fat, trans fat, added sugars and sodium in food marketed to children.
BUSINESS
October 8, 2007 | From the Associated Press
new york -- The recent rush by major Internet portals to buy advertising companies and extend their sales networks is a sign that the business of being a one-stop shop for information and entertainment isn't what it used to be. Gone are the days of emphasizing strategies to attract and keep visitors -- the way television networks long have operated -- by creating destinations with anything people might need for work, leisure or companionship.
Los Angeles Times Articles
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