April 28, 2013 |
Why do some things catch on? How does a steak sandwich from a Philadelphia restaurant, for example, become so famous that it gets a slot on the David Letterman show? Why did Rebecca Black's whiny pop song "Friday" become a viral hit on YouTube? Why have there been more than 300 million views of a video series about a blender? And why do so many other videos, marketing campaigns and products - with perhaps more money, more creatives and even more clever ideas behind them - fail to get noticed?
December 10, 2002 |
The hard-hit advertising industry is expected to make a comeback next year, driven by a rebound in the U.S. market, but there will be no sudden global recovery, two leading forecasters said Monday. After one of the worst downturns on record, ZenithOptimedia said, the advertising industry had hit bottom, and global spending on major media was expected to climb 2.9% next year, with spending in the United States set to rise 1.9%.
September 23, 2011 |
Documentarian Jeff Warrick's "Programming the Nation?" is profoundly disturbing, as ambitious as it is provocative. In the wake of 9/11, Warrick, who has held various jobs in the advertising industry, began to ponder the role of the media in affecting current events and shaping people's lives. As a result he ended up spending seven years making this film, a history of subliminal messaging and an examination of the various ways and techniques media, government and industry influence the way people eat, think and behave.
CALIFORNIA | LOCAL
May 12, 2013 |
In a Hollywood auditorium, James L. Tolbert tried to induce a room packed with broadcasting and advertising executives to essentially join the civil rights movement in 1963 by pointing out the obvious. "We Negroes watch 'Bonanza' and buy Chevrolets. We watch 'Disney' on RCA sets," proclaimed Tolbert, an entertainment attorney who was speaking to the 125 invited guests in his role as president of the NAACP's Beverly Hills-Hollywood branch. "We buy all the advertised products, the same as you do. " Delivered weeks before the March on Washington, the speech pointed out the absence of African Americans on both sides of the camera.
April 17, 2013 |
SAN FRANCISCO -- New Federal Trade Commission Chairwoman Edith Ramirez had some tough words on "do not track" in her first speech to the advertising industry. Ramirez on Wednesday urged the industry to give consumers "effective and meaningful privacy protection" by agreeing on a global standard that would let consumers signal with their browsers to websites, advertising networks and data brokers that they do not want their online activities monitored for marketing purposes. "Consumers still await an effective and functioning do-not-track system, which is now long overdue," Ramirez said during a speech to the American Advertising Federation.
July 23, 1999 |
General Motors Corp., Warner-Lambert Co., Kraft Foods Inc. and Sprint Inc. have agreed to participate in an in-depth study to assess the advertising impact of a new technology that allows consumers to simultaneously jump from television commercials to Web sites.