December 10, 2002 |
The hard-hit advertising industry is expected to make a comeback next year, driven by a rebound in the U.S. market, but there will be no sudden global recovery, two leading forecasters said Monday. After one of the worst downturns on record, ZenithOptimedia said, the advertising industry had hit bottom, and global spending on major media was expected to climb 2.9% next year, with spending in the United States set to rise 1.9%.
July 23, 1999 |
General Motors Corp., Warner-Lambert Co., Kraft Foods Inc. and Sprint Inc. have agreed to participate in an in-depth study to assess the advertising impact of a new technology that allows consumers to simultaneously jump from television commercials to Web sites.
June 28, 2000
* The continued strength of the U.S. economy led one of the advertising industry's top forecasters to raise his projection for U.S. ad spending growth this year to 9.4% from a forecast of 8.3%. Spending is expected to rise to $235.6 billion this year, said Robert Coen, director of forecasting for Interpublic Group of Cos.' Universal McCann unit. In December, Coen forecast spending to rise to $233 billion from $215.3 billion last year.
July 1, 2003 |
Signs of strength in U.S. television and magazines are keeping the advertising industry on track for a mild recovery this year despite the Iraq war and the spread of the SARS virus, a leading forecaster said. Advertising spending, recently hit by one of the worst downturns on record, will rise 2.7% this year in the U.S., media buyer ZenithOptimedia said. In April, it had forecast U.S. growth at 2.2%.
April 24, 2013 |
SAN FRANCISCO -- Putting renewed pressure on the online advertising industry that he says has failed to protect Americans' privacy, a top Senate Democrat called for legislation this year that would create a "do not track" option for consumers. "I have long expressed skepticism about the ability - - or willingness - - of companies to regulate themselves on behalf of consumers when it affects their bottom line," Sen. John D. Rockefeller, D-W.Va., chairman of the Senate Commerce Committee, said in a written statement.
August 26, 1985 |
With cutbacks in the troubled computer and telephone fields expected to slow the growth of advertising spending this year, Madison Avenue executives met at the 28th annual Advertising Age Creative conference to face the challenge. "Economic instability in the marketplace, expanding consumer sophistication and competitive challenges mean that advertising and marketing are undergoing major changes . . .