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May 8, 2013 | By Tiffany Hsu
Coca-Cola is making major promises to fight obesity - ceasing advertisements directed at kids, slapping calorie counts on all its packaging - as the soda giant stares down a rising tide of concern over sugar-stuffed beverages. On Wednesday, as part of an initiative it's calling Coming Together, the Atlanta company made a series of pledges that also involved offering low- or no-calorie drinks globally and backing of physical activity programs. Coca-Cola said its new rules, announced in part to commemorate the brand's 127 th anniversary, will apply in more than 200 countries where it does business.
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