June 17, 2013 |
Advertising strategy firm Magna Global has predicted the global advertising market would grow by 6% next year as the health of U.S. and European markets improves and as digital spending accelerates. In its mid-year advertising forecast, Magna Global adjusted slightly its estimates for the year and now predicts 3% growth to $486 billion for 2013. Next year, the worldwide ad market should reach $515 billion. Spending on digital media will jump 13.4% to $113.6 billion, with much of the growth coming from search and video.
June 13, 2013 |
SAN FRANCISCO -- When it comes to online advertising, Google long ago established itself as the Internet equivalent of Boston Celtics superstar Bill Russell. Now it's looking to extend that championship dynasty to mobile devices. And a report released Thursday shows it's already towering head and shoulders above its rivals. Google will sell more mobile ads than all of its competitors combined for the second straight year, according to a forecast from research firm EMarketer on global digital advertising sales.
June 12, 2013 |
The Fox broadcast network, which suffered a prime-time ratings free-fall during the just completed TV season, has closed out its upfront advertising sales with its total haul falling short of last year's auction. Despite its ratings woes, Fox was able to hike its ad rates by 5% to 7% for prime-time commercials for the 2013-14 television season, according to a person familiar with the negotiations. The News Corp. network secured commitments from advertisers totaling $1.75 billion to $1.8 billion, which represents about an 8% decline from its year-ago amount.
June 7, 2013 |
The broadcast television advertising market is in full swing, with the top-rated CBS network once again leading the pack. By Friday afternoon, CBS was close to finishing its advance advertising sales for the 2013-14 television season, notching rate increases of 6% to 7.5%, according to people familiar with the negotiations. CBS is expected to wrap the annual auction with $2.5 billion in commitments for prime-time commercials. A year ago, CBS finished the auction with higher rate increases -- ranging from 8% to 10% -- for a total haul of $2.6 billion.
June 6, 2013 |
MENLO PARK, Calif. -- In a bid to get marketers to spend more money, Facebook is addressing a common complaint from Madison Avenue: The giant social network has too many different types of advertising and it's too complicated and confusing for advertisers to figure out which one will work best for them. During a media event Thursday at its headquarters, the company pledged it would make it easier to set up advertising campaigns on Facebook. Facebook is under pressure to grow its advertising revenue, which accounts for 85% of its total revenue.
May 31, 2013 |
Los Angeles County's second-largest advertising agency on Friday terminated nearly one-fifth of its workforce - about 200 people - after losing much of its signature American Honda Motor Co. account. Santa Monica based Rubin Postaer & Associates, which opened in 1986 to handle Honda's advertising business, was dealt a significant blow in March when the Torrance-based carmaker decided to divvy up advertising duties among three separate agencies. Previously, RPA was responsible for producing commercials and other creative content for Honda as well as its luxury brand Acura.
May 24, 2013 |
The gig: Emily Schuman, 30, is the lifestyle maven behind the popular blog Cupcakes and Cashmere, a confectionary collection of stylish outfits, recipes, home decor tips and do-it-yourself projects. Think Martha Stewart meets Carrie Bradshaw. The blog also led to a book deal for the California native. Titled "Cupcakes and Cashmere: A Guide to Defining Your Style, Reinventing Your Space, and Entertaining With Ease," it hit shelves last August and landed on the Publishers Weekly bestseller list.
May 22, 2013 |
SAN FRANCISCO - California retailers may be liable for large money awards if they falsely advertise that their products are on sale. A federal appeals court Tuesday revived a potential class-action lawsuit alleging that Kohl's Department Stores Inc. misstated in advertising that items had been marked down. The U.S. 9th Circuit Court of Appeals said California consumer laws permit such lawsuits if the customer would not have made the purchase but for the perceived bargain. "Price advertisements matter," Judge Stephen Reinhardt wrote for a three-judge panel.
May 21, 2013 |
SAN FRANCISCO - To punctuate his company's $1.1-billion purchase by Yahoo Inc., Tumblr co-founder and Chief Executive David Karp let loose in a blog post with a celebratory expletive. It was classic Karp, a 26-year-old high school dropout who built one of the Web's most popular outlets for personal expression. It was also a clever way to send a message to Tumblr users: It may have been bought out - earning Karp about $275 million - but Tumblr was going to stay irreverent.
May 14, 2013 |
Fox and Twitter have entered into a partnership to promote the broadcaster's programs and help advertisers reach TV audiences as they discuss shows on the social network. Twitter Inc., which has established itself as the water cooler where America dissects the latest developments on NBC's "The Voice" or AMC's "Mad Men," is expected to strike more deals with broadcasters. On Tuesday, ESPN and Twitter plan to announce they are expanding their partnership. Last year the sports network, majority owned by Walt Disney Co., incorporated video highlights directly into Twitter feeds related to its coverage of the BCS championship game.