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December 14, 2013 | By Meg James
The gig: Carisa Bianchi is president of TBWAChiatDay, Los Angeles' largest advertising agency, which has about 520 employees and creates ads for Pepsi, Gatorade, Southwest Airlines, Adidas, Nissan, Jimmy Dean and Crate & Barrel. "Black sheep": Bianchi grew up in West Covina and graduated from West Covina High School. Her parents were educators, and her sister is a teacher. The "black sheep" of the family, Bianchi wanted to become a diplomat or a spy. "I thought I would go join the State Department, FBI or the CIA. I love political science and international relations," Bianchi said.
December 5, 2013 | By Jessica Guynn
SAN FRANCISCO -- In a major step in building up its advertising business, Twitter will begin showing ads to users based on their Web browsing history, the company said Thursday. Twitter is following the example of Facebook, Google, Amazon and other companies which have profited handsomely from the controversial but effective form of ad targeting. The feature allows marketers to use cookies -- files on computers that contain information on which websites have been visited -- to display ads for products people browsed on other websites.
November 26, 2013 | By Hugo Martin
The U.S. Department of Transportation issued the biggest fine Tuesday for violation of full fare disclosure rules against a Brazilian airline. The Rio de Janeiro-based airline GOL was ordered to pay $250,000 for violating rules adopted in 2011 to ensure passengers know the full cost of their tickets, including fees and taxes, before buying tickets. The airline also violated Department of Transportation rules that require foreign and domestic carriers to post a contingency plan for handling lengthy delays on an airport tarmac.
October 25, 2013 | By Ryan Faughnder
Bob Pittman was best known as the co-founder of MTV and chief operating officer of America Online Inc. - and later AOL Time Warner - before becoming Chairman and chief executive of Clear Channel in 2011. Clear Channel, an outdoor advertising giant and the nation's biggest radio company, operates 850 radio stations in the U.S. and the iHeartRadio online music streaming service, and also produces live events such as the iHeartRadio Music Festival. The company officially opened its new iHeartRadio Theater on Tuesday night with a performance by Katy Perry, celebrating the release of her album "Prism.
October 20, 2013 | By Catharine Hamm
Here's the most amazing thing that happened the first time I used Global Entry for getting back into the country and speeding through security: nothing. In these days of governmental shutdowns and bipartisan squabbling, this Trusted Traveler program worked exactly right. It saved me time and significantly reduced my going-on-a-trip stress. Global Entry, which gives you Trusted Traveler status if you're approved, costs $100 for the airport equivalent of a five-year hall pass. If you're returning to the U.S., you don't have to wait in line to see a human in immigration or customs.
October 17, 2013 | By Jessica Guynn
SAN FRANCISCO - Google Inc.'s quarterly results topped Wall Street expectations as the technology giant continued to grow its mobile advertising business, propelling its shares into record territory. The company keeps minting money despite investors' worries that its search advertising business will take a tumble as consumers spend more time on mobile devices, on which ads are cheaper and less effective than on desktop computers. As with competitors Facebook Inc. and Yahoo Inc., Google has come under pressure from investors as more consumers access the Internet from smartphones and tablets.
October 4, 2013 | By Jessica Guynn and Andrea Chang
SAN FRANCISCO - Fans of "Castle in the Sky" in Japan set a world record in August when they sent 143,199 tweets in a single second while watching a rerun of the 1986 anime classic on television. The social media frenzy that took place thousands of miles from Twitter's San Francisco headquarters underscored just how ingrained the microblogging service is in Japanese popular culture - and how much of an international phenomenon it has become. With more than three-quarters of Twitter's 218 million monthly active users hailing from outside the United States, Twitter has vast potential to turn that overseas popularity into a thriving advertising business, analysts say. Yet Twitter makes far more of its advertising revenue from Americans than from foreign users.
September 30, 2013 | By Meg James
Advertising spending in the U.S. and Canada is expected to grow 4% next year, according to newly released forecast by ad giant ZenithOptimedia. This year, spending is expected to inch up 3.4% in North America, slowing a bit after last year's infusion of spending to capitalize on viewer interest in the London Olympics, ZenithOptimedia said in its Advertising Expenditures Forecast, released Monday. "Consumer confidence, retail sales, job numbers and house construction are all trending encouragingly upwards," ZenithOptimedia's report found.
September 27, 2013 | By Stuart Pfeifer
With the city of Los Angeles cracking down on many forms of outdoor advertising, Chase Bank has found a creative way to promote its brand - at the top of a downtown condominium tower. It's common for commercial tenants to put their names on office high-rises, but it's uncharted territory for a residential building, at least in Los Angeles, real estate experts said. "Here in Southern California, I can't think of any residential units that have building-top signage," said Tim Miller, a Jones Lang LaSalle broker who has negotiated several such deals at downtown office buildings.
September 16, 2013 | By Jerry Hirsch
The trade group for California's new car dealers wants the state Department of Motor Vehicles to investigate Tesla Motors' advertising practices, alleging that the upstart automaker is violating various state and federal laws in marketing its electric cars. The California New Car Dealers Assn. claims that Tesla inflates the savings customers accrue from various federal and state incentives to encourage the purchase of electric cars and from other perquisites, such as a permit to drive solo in most California carpool lanes.
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