April 23, 2004 |
The alcohol industry poured money into TV advertising in 2002, with many of the ads reaching people not old enough to drink, a university study says. The report by Georgetown University's Center on Alcohol Marketing and Youth, released Wednesday, said the overall number of ads on network, local and cable television increased to 289,381 in 2002 -- a 39% jump from the previous year. Industry spending on ads grew by 22% to more than $990 million.
December 21, 1996
KLSX-FM management may feel running spots for Jagermeister Liqueur is "in good taste," but its maverick action in being the first English-language broadcaster in the Los Angeles area to blatantly disregard a decades-old voluntary ban on TV and radio broadcasters is clearly not a wise use of the public's airwaves ("KLSX Airs Ads for Liqueur Over Objections of Some," Calendar, Dec. 12). The article quotes the "Real Radio" general manager as asking why radio should be left out, presumably from the profits of pushing hard liquor, now that the Distilled Spirits Council has abandoned the high ground.
February 13, 2009 |
The airwaves are getting more grown-up, and it's not just the shows. The Absolut Vodka commercials that aired in Los Angeles and 14 other cities during Sunday night's Grammy Awards marked the first time in years that liquor ads ran in prime time on network-owned stations. Also crowding the airwaves during heavy viewing hours are infomercials once reserved for the middle of the night and ads touting extramarital affairs and the intimate uses of K-Y Jelly.
August 13, 1989
Paul Grein's July 30 article, "Suds 'n' Bucks 'n' Rock 'n' Roll," cogently illustrates the beer makers' voracious appetite for profit and the "futures" market as they target the young by sponsoring rock concerts. And kudos to retiring U.S. Surgeon Gen. C. Everett Koop, quoted in the article, for his efforts to: (1) eliminate alcohol sponsorship of concerts and athletic contests where much of the audience is likely to be under the drinking age; (2) eliminate the use in alcohol ads of celebrities who appeal to youths, and (3)
February 22, 1990 |
The Chicago Board of Health has proposed a ban on cigarette advertising on outdoor billboards, buses, trains and taxicabs, the Chicago Sun-Times reported today. The board voted unanimously Wednesday to draft an ordinance that could be presented to the City Council as early as next month. The proposal came on the heels of a new federal anti-smoking proposal.
CALIFORNIA | LOCAL
August 20, 1985
I wish to praise the article entitled "Broadcaster's Sober Duty Is to Public on Alcohol Ads" highly. I am greatly in favor of a complete ban on liquor not only on television and radio but hopefully also from the pages of periodicals. The problem of alcohol is a tumor in the welfare of society within the United States. Although the Constitution guarantees free speech to all, such a ban would be for the good of people as a whole. Informative public service messages are still necessary to deter adolescents from the temptations of alcohol.