November 14, 2002 |
Struggling American Isuzu Motors, already in a downward spiral marked by slumping sales, layoffs and asset divestitures, is preparing to fire more than a third of its remaining U.S. staff by the end of the year. About 150 of the company's 400 employees will be laid off over the next two months, Isuzu employees at the company's North American headquarters in Cerritos were told this month. A company spokesman confirmed the plan Wednesday but declined to comment.
October 1, 1998 |
No one remembers Joe Isuzu. (OK, we're lying.) American Isuzu Motors Inc. hasn't aired a commercial with its infamous lying salesman in eight years. Yet when consumers are asked about Isuzu, the fictitious Joe Isuzu invariably comes up. "We're probably best known as the 'father of Joe Isuzu,' " said Joseph L. Fellona, vice president for light-vehicle marketing at the U.S. arm of the Japanese auto maker.
December 16, 1997 |
John E. (Jack) Reilly, founding senior vice president and former chairman of American Isuzu Motors Inc., has retired after 17 years at the helm of the Whittier-based auto importer. The 71-year-old Capistrano Beach resident, who most recently was senior executive advisor of American Isuzu, was the company's first employee in the United States. Separately, American Isuzu has hired Robert Reilly, 45, as senior vice president and general manager for light vehicles.
August 1, 1997 |
American Isuzu Motors Inc. has sued Consumers Union, accusing the watchdog group of manipulating road tests to cause late model Isuzu Trooper sport-utility vehicles to tip up in sharp turns. Based on those tests, Consumers Union declared in its Consumer Reports magazine that the Trooper is prone to roll over. "The Trooper is a safe vehicle," said Terry Maloney, senior vice president and general manager of American Isuzu Motors.
March 13, 1996 |
American Isuzu Motors has pulled a television commercial for its Rodeo truck that some viewers complained was in poor taste. In the spot, a young man loads a body bag into the rear of the Rodeo as a neighbor, peering from a window, calls police. After stopping the Rodeo, a policeman opens the bag, only to find that it contains dirty laundry. The spot was intended to illustrate the amount of cargo space in the Rodeo.
April 11, 1995 |
Izusu Announces Truck, Minivan Deals: American Isuzu Motors Inc. will expand into the U.S. pickup and minivan markets early next year through separate collaborations with General Motors Corp. and Honda Motor Co. American Isuzu, the U.S. marketing arm of Japan's Isuzu Motors Ltd., said it will sell a compact pickup assembled by GM in Shreveport, La. The body stampings will be supplied by GM's Brazilian unit. GM owns 37.