July 6, 1988 |
Sales of the Suzuki Samurai plunged 70.6% in June from a year earlier, the auto maker said in its first sales report since Consumers Union charged that the jeep-like vehicle tips over too easily. American Suzuki Motor Corp. said it sold 2,199 Samurais in June, down from 7,479 in June of 1987. Consumers Union, the publisher of Consumer Reports magazine, said on June 2 that the Samurai tends to roll over when the driver swerves to avoid an accident.
October 23, 1997 |
Advertiser: American Suzuki Motor Corp. Agency: Colby Effler & Partners, Santa Monica The Challenge: Carve out a position for the Suzuki Quadrunner, the company's first new all-terrain vehicle in nearly a decade. The Ads: Print ads tout the ATV as a rugged, no-nonsense machine for people who like to keep things simple. "It's a world with 300 television channels," declares one magazine ad aimed at recreational users that features a mud-splattered ATV. "Get as far away from it as you can."
June 2, 1999 |
A $37-million judgment against Brea-based American Suzuki Motor Corp. was overturned by the Missouri Supreme Court, setting up a third trial in a case brought by a woman who was paralyzed in 1990 when the Suzuki Samurai in which she was riding flipped over. Suzuki has been the target of dozens of suits by Samurai drivers and passengers since the four-wheel-drive vehicle, no longer sold in the U.S., was savaged in a 1988 review in Consumer Reports.
October 26, 1999 |
American Suzuki Motor Corp. hasn't sold a Samurai in the U.S. in almost four years, but the ghost of the beleaguered sport-utility vehicle still haunts the Brea-based importer. In a lawsuit filed in federal court in Chicago, the American Medical Assn. links Suzuki's well-received Grand Vitara SUV to the Samurai, which has been the focus of numerous product-liability suits since Consumer Reports' 1988 review called it a dangerous vehicle with a propensity to roll over.
October 10, 1992 |
N. Douglas Mazza, a former top executive at American Suzuki Motor Corp., has been chosen to succeed Rod Hayden, who retires as executive vice president and chief operating officer of Hyundai Motor America Inc. at year's end. In the interim, Mazza will take over the vacant post of marketing vice president at Hyundai. The longtime import-auto marketing specialist has been working as president and chief executive of a health programs marketing company since early last year.
March 21, 1992 |
Orange County's Japanese-auto importers don't appear to be terribly worried about the Japanese government's decision to voluntarily reduce auto exports to the United States by 28%. The official word from Japan is that auto makers there will be able to export only 1.65 million cars to the United States in fiscal 1992, down from 2.3 million this year. But all three of the Orange County companies--American Suzuki Motor Corp. in Brea, Mazda Motor of America Inc.
September 24, 1998 |
Advertiser: American Suzuki Motor Corp. Agency: Asher & Partners, Los Angeles Challenge: Change Suzuki's image as a maker of underpowered, noisy vehicles as it introduces a new mini-SUV to replace the Sidekick. The Ads: Three television spots assert the Grand Vitara has surprising power and style. In one, the vehicle races among a herd of galloping horses across a rugged landscape as a horse comments, "That's a Suzuki?"
September 3, 2003
"Protect a Consumer Ally" (editorial, Aug. 27) was unfair to Suzuki and consumers. There is another side to the story, as well as Suzuki's 7th Amendment constitutional right to a jury trial, that must be considered. Your editorial asserted that the U.S. Supreme Court should reverse the decision of the U.S. 9th Circuit Court of Appeals, which ordered Consumers Union to stand trial in Suzuki's product-disparagement case. With only a selected portion of the minority's dissenting opinion reported, readers were not given the other side of the story, as viewed by the majority of the Court of Appeals.
November 5, 2012 |
American Suzuki Motor Corp. said Monday that it will file for bankruptcy protection and will stop selling cars in the U.S. The Brea-based company plans to restructure so that it can continue to sell Suzuki motorcycles, all-terrain vehicles and marine outboard engines. “The realignment is intended to better position ASMC for long-term success and is a return to the company's roots in the U.S. market, which began with motorcycles,” the company said in a statement. The Chapter 11 restructuring petition will be filed in U.S. Bankruptcy Court in Santa Ana. Suzuki started selling cars in the U.S. back in 1985.