April 2, 1992 |
Anheuser-Busch Cos. and Tibidado said they signed an agreement to develop a $300-million theme park and resort complex near Barcelona, Spain. The project, to be located in the Tarragona Province of Spain in Vila-Seca and Salou, will be operated by Grand Peninsula, a joint venture company formed by Anheuser-Busch and Tibidado. Anheuser-Busch said it is contributing $73 million in land, engineering and design to the project, while Tibidado is making a $114-million investment.
CALIFORNIA | LOCAL
January 30, 1992 |
Anheuser-Busch poured thousands of gallons of water into Haskell Creek on Wednesday night in an attempt to flush away the last vestiges of a caustic solution that spilled from its Van Nuys brewery Monday, raising fears of damage to the Sepulveda Basin wildlife area.
September 20, 1991 |
Anheuser-Busch Cos. is launching a costly Southern California test-marketing campaign for its newest product, Michelob Golden Draft, a close imitation of archrival Miller Brewing Co.'s successful Miller Genuine Draft. The new brand may add to the proliferation of product introductions that has sliced the domestic beer market into ever thinner segments. Until this year, Anheuser had largely ignored the packaged draft category, leaving it to Miller, Coors and smaller competitors.
October 27, 1989 |
Beer drinkers have reason to rejoice: A price war is brewing between the nation's beer makers. But anti-alcohol forces can rejoice some, too: The price-cutting is further evidence that Americans are drinking in moderation. A big shot was fired in the beer war Wednesday when Anheuser-Busch made a surprise announcement that it would "reluctantly" begin discounting its brands, which include the premium Michelob and best-selling Budweiser.