March 2, 2008 |
ST. LOUIS -- Anheuser-Busch Cos. Inc. and Ultimate Fighting Championship unveiled an advertising alliance Thursday that marks a coming-of-age endorsement for a sport that Sen. John McCain once derided as "human cockfighting." UFC has come a long way since it was founded in 1993 with an anything-goes mentality that pitted tough fighters in sometimes bloody matches. The league is now a multimillion dollar enterprise that broadcasts arena-filled events on pay-per-view and has deals with cable networks, including Spike TV. UFC president Dana White said the Anheuser-Busch endorsement is a key step in the sport's migration into mainstream entertainment because of the brewer's reputation as a flagship sponsor for sports such as boxing and NASCAR.
May 12, 2007
I have to disagree when Bill Shaikin [May 6] writes that a baseball clubhouse beer ban "hints at hypocrisy." It blares hypocrisy loud and clear. When you're at a game, the message is ... drink. Drink. Drink some more. When you watch a game on TV the message is ... drink. Drink. Drink some more. Then a tragedy happens and baseball is suddenly concerned about drinking while still raking in the money from beer advertising. Anheuser-Busch spends more than a billion dollars a year on advertising.
June 22, 2006 |
Tourists on a recent walking tour of Anheuser-Busch's brewery here passed by Clydesdale horses and giant fermentation vats before ending at the well-known finale -- free Budweiser on tap. But they got something extra at the bar -- free malt liquor shots. The bartender said Anheuser-Busch Cos. was testing a new line of fruit-flavored shots to be mixed with beer.
May 10, 2006 |
Anheuser-Busch Cos., seeking to counter waning beer sales, agreed to distribute Monster Energy drink from Hansen Natural Corp. The world's largest brewer also will distribute Lost and Rumba energy drinks, Anheuser-Busch and Hansen said. Financial terms of the agreement were not disclosed. Shares of Corona, Calif.-based Hansen jumped $24.59 to $176.24. Anheuser-Busch rose $1.03 to $46.81.
February 2, 2006 |
Anheuser-Busch Cos., the nation's biggest brewer, said its fourth-quarter profit plunged 39.5% from the previous year after price cuts failed to boost sales. The St. Louis-based maker of Budweiser, Bud Light and other beers said it earned $201 million, or 26 cents a share, for the period ended Dec. 31, down from $332 million, or 42 cents, a year earlier. Sales were flat in the final quarter of last year, with gross revenue rising to $3.882 billion from $3.88 billion the previous year.
November 8, 2005 |
Anheuser-Busch Cos. on Monday said it was making its first move into the spirits market as the largest U.S. brewer, facing sluggish sales in its core beer business, looked into other alcohol offerings. Long Tail Libations, a wholly owned subsidiary set up in September, has begun test marketing Jekyll & Hyde -- a product composed of two liqueurs in separate bottles meant to be poured together. The product targets consumers in the 21- to 27-year-old age group.
August 24, 2005 |
The family of former home run king Roger Maris and Anheuser-Busch Cos. settled a defamation lawsuit stemming from the brewer's termination of the family's beer distributorship just as jurors reached a verdict Tuesday. Neither side disclosed terms of the settlement, which came as the all-female jury reached a decision that was sealed, on the second day of deliberations in a three-week trial in state civil court. The Maris family had been seeking as much as $5 billion.
July 20, 2004 |
Adolph Coors Co., the No. 3 U.S. brewer, is engaged in talks to merge with Molson Inc. of Canada and create a more powerful rival to industry leaders SABMiller and Anheuser-Busch Companies Inc., the brewers said Monday. The deal, if completed, would split the executive jobs between the two companies. The terms being discussed include naming Molson Chairman Eric Molson as chairman of the combined company and Coors Chief Executive Leo Kiely as CEO.
May 20, 2004 |
Anheuser-Busch Cos., the world's largest beer maker, completed its purchase of a 29% stake of Harbin Brewery Group Ltd., setting up a possible battle with No. 2 SABMiller for control of the China-based brewer. Anheuser-Busch said it acquired the shares for $139 million. The closing of the deal came after SABMiller, which owns a 29.4% stake in Harbin, made a May 5 hostile takeover bid for all the Chinese beer maker's shares. Harbin has asked shareholders to reject SABMiller's offer.
April 16, 2004 |
Brewer Anheuser-Busch Cos., known for beer commercials chock full of sexual humor, said Thursday that it planned to tone down its raunchier advertising amid a high-profile outcry against indecency in the media. "We are taking a more cautious approach to our creative [advertising] ... to understand what the country is feeling right now," Anheuser-Busch President August Busch IV told ad agency executives at a conference in Miami.