May 1, 2012 |
Desperate? Clever? Too little, too late? It's hard to know what to make of the news that Research in Motion, the company behind BlackBerry, has taken credit for the "WAKE UP!" "protest" that took place outside an Apple store in Sydney, Australia, last week. "We can confirm that the Australian 'Wake Up' campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia," the company told The Age. Even before it was revealed who was behind the "protest," caught on video by Australian video blogger Nate Burr and viewed around the world, it was clear that it was a marketing stunt.
CALIFORNIA | LOCAL
January 8, 2010 |
Thieves have been taking a big bite out of Apple Store customers by snatching computers in more than 100 "follow-away" burglaries across the region, authorities said. Last month, the Orange County district attorney's office charged three Los Angeles residents -- Garzon Diaz, Louis Lopez and John Rodriguez -- with burglary and grand theft in connection with 28 cases of thieves breaking into vehicles and stealing computers from customers who had visited Apple stores. Manhattan Beach Police Sgt. Brian Brown said Tuesday that detectives were continuing their investigation into 15 similar cases since September.
July 6, 2012 |
Good artists copy, but does the saying apply to retailers too? Best Buy hopes so, as it's converting 60 of its locations into Apple Store lookalikes, according to a new report. The new stores, dubbed "Best Buy 2.0," take several plays from Apple's book, including a new help desk reminiscent of Apple's Genius Bar, more focus on mobile devices, and the ability to let shoppers pay from more locations. The help desk, called Solution Central, is manned by Best Buy's Geek Squad, according to the report.
May 13, 2011 |
Glendale's Americana at Brand shopping center will open an Apple retail store, the mall's owner said, joining an existing Apple location across the street in the neighboring Glendale Galleria. Real estate magnate Rick Caruso, who owns the Americana, told a luncheon audience Thursday that an Apple store would be added to the open-air property's lineup, which includes Barnes & Noble, Juicy Couture, Anthropologie and H&M. He later declined to provide further details. An Apple Inc. spokeswoman confirmed that the tech giant was hiring for a store at the Americana but also declined to provide details, saying no announcements had been made.
July 21, 2011 |
Products get knocked off all the time — designer bags, Oscar-night dresses, watches. But entire stores? That's something new, and that's why the Internet went crazy over a blogger's report that three fake Apple Inc. stores have popped up in her neighborhood in Kunming, China. In a post dated Wednesday on the blog BirdAbroad, an employee of an international public health organization said she was initially duped by the quality of the fake Apple store. It had the iconic clean wood interior, Apple branded posters on the walls and employees with those telltale blue polo shirts and chunky name tags hanging around their necks.
CALIFORNIA | LOCAL
April 25, 2012 |
SAN FRANCISCO — At 11:10 a.m. on the dot, a squad of fresh-faced environmental activists bearing ominous black balloons sashayed into Apple's flagship store on Union Square. Some were dressed like members of a hipster, black-clad cleaning crew. Others plastered outsize decals on the minimalist retail establishment's windows. And anyone taking an Apple device for a test drive Tuesday morning was automatically routed to a Greenpeace website . The store takeover — carried out in sync with actions in New York and Toronto — was part of a global Greenpeace campaign to get technology giants to switch to renewable sources of energy for powering the electricity-hungry information cloud.