Advertisement
 
YOU ARE HERE: LAT HomeCollectionsAsher Partners
IN THE NEWS

Asher Partners

FEATURED ARTICLES
BUSINESS
July 25, 2000 | Greg Johnson
Asher & Partners and Italia/Gal, two Los Angeles-based advertising agencies, said they have merged into a company to be known as Asher/Gal & Partners. The merger "deepens our capabilities in so many key areas," said Kenneth Gal, who will serve as president and chief executive of the firm with combined billings of more than $100 million. Hal Asher will serve as chairman.
ARTICLES BY DATE
BUSINESS
July 25, 2000 | Greg Johnson
Asher & Partners and Italia/Gal, two Los Angeles-based advertising agencies, said they have merged into a company to be known as Asher/Gal & Partners. The merger "deepens our capabilities in so many key areas," said Kenneth Gal, who will serve as president and chief executive of the firm with combined billings of more than $100 million. Hal Asher will serve as chairman.
Advertisement
BUSINESS
September 24, 1998 | DENISE GELLENE
Advertiser: American Suzuki Motor Corp. Agency: Asher & Partners, Los Angeles Challenge: Change Suzuki's image as a maker of underpowered, noisy vehicles as it introduces a new mini-SUV to replace the Sidekick. The Ads: Three television spots assert the Grand Vitara has surprising power and style. In one, the vehicle races among a herd of galloping horses across a rugged landscape as a horse comments, "That's a Suzuki?"
BUSINESS
September 24, 1998 | DENISE GELLENE
Advertiser: American Suzuki Motor Corp. Agency: Asher & Partners, Los Angeles Challenge: Change Suzuki's image as a maker of underpowered, noisy vehicles as it introduces a new mini-SUV to replace the Sidekick. The Ads: Three television spots assert the Grand Vitara has surprising power and style. In one, the vehicle races among a herd of galloping horses across a rugged landscape as a horse comments, "That's a Suzuki?"
BUSINESS
November 4, 1999 | Denise Gellene
The World Health Organization today is launching a low-budget anti-smoking campaign in 20 countries that uses ads developed for the California Department of Health Services. WHO, an agency of the United Nations, has allocated $1.6 million to the effort and is counting on governments in other countries to pony up additional funds for anti-smoking ads. Among the countries that have agreed to join the campaign are Poland, Ukraine, Thailand, South Africa and India, said WHO.
BUSINESS
January 8, 1998 | From a Times Staff Writer
W.B. Doner & Co. said Tim Blett has been appointed to head a new unit called Doner Automotive, overseeing the agency's Mazda account. Doner Automotive will be based in Southern California. Doner last year won the $250-million account, which had long been handled by Foote, Cone & Belding. Blett previously worked on Ford dealer association accounts handled by Doner's Detroit office. . . . Asher Gould Advertising of Los Angeles said it has changed its name to Asher & Partners.
BUSINESS
August 6, 1998 | DENISE GELLENE
Advertiser: California Department of Health Services Agency: Asher & Partners, Los Angeles Challenge: Give smokers a good reason to quit. The Ads: This spot in the state's long-running anti-smoking campaign warns that impotence could be a side effect of cigarette smoking. A glamorous woman attending a formal affair exchanges suggestive glances with a debonair man puffing away on a cigarette. Suddenly, the man's cigarette goes limp and the woman loses interest.
BUSINESS
October 26, 1999 | Bloomberg News
American Suzuki Motor Corp. hasn't sold a Samurai in the U.S. in almost four years, but the ghost of the beleaguered sport-utility vehicle still haunts the Brea-based importer. In a lawsuit filed in federal court in Chicago, the American Medical Assn. links Suzuki's well-received Grand Vitara SUV to the Samurai, which has been the focus of numerous product-liability suits since Consumer Reports' 1988 review called it a dangerous vehicle with a propensity to roll over.
BUSINESS
September 6, 2000
* Los Angeles-based advertising firm Davidandgoliath has named Michael J. Dillon account director in charge of developing and implementing new marketing campaigns. He formerly was a partner at Asher & Partners. The firm also has named entertainment industry publicist Kim Walters its new business coordinator. * Boeing Co. has promoted Thad Sandford to vice president, engineering, at its Space & Communications Group in Seal Beach.
BUSINESS
April 8, 1999 | From Associated Press
Philip Morris Cos. should dump its anti-smoking commercials and give the money instead to an independent group to run harder-edged ads aimed at youngsters, critics say. But Philip Morris, the world's biggest tobacco company, said it will continue making its own ads. The critics, representing public health officials from 17 states and the American Cancer Society, said Wednesday that the "Think.
NEWS
February 10, 1999 | DAN MORAIN, TIMES STAFF WRITER
A state advisory board urged Tuesday that Gov. Gray Davis unleash tough new television ads aimed at the tobacco industry--including some the Pete Wilson administration refused to air. The Tobacco Education and Research Oversight Committee, made up primarily of appointees of the state Legislature and former Gov. Wilson, is also calling on Davis to give swift approval to a new batch of anti-tobacco billboards to replace what now are tobacco ads.
BUSINESS
March 13, 2000 | GREG JOHNSON, TIMES STAFF WRITER
At a time when "dot-coms" are thumping their chests over the size of their advertising budgets, savvy investors are looking past Madison Avenue to a less-glamorous set of numbers--how much dot-coms spend to acquire online customers. "I think that question has moved to the top of the list," said Tod Francis, a general partner with Trinity Ventures, a Menlo Park-based venture capital firm. "During the fourth quarter we saw the greatest windfall in the advertising industry's history. But . . .
Los Angeles Times Articles
|