January 11, 2008 |
The late shows may be back on the air, but except for reality programs prime-time TV is mostly in reruns for the foreseeable future. So what's an advertiser to do? One answer: Think sports. Sporting events have been seeing increased interest from companies looking to promote themselves during shows that will be watched live, rather than recorded and viewed later, sans commercials.
October 26, 2007 |
All sports competition scheduled for this weekend involving Orange County public high schools has been postponed or canceled because of health and air quality issues resulting from the ongoing wildfires, county education Supt. Bill Habermehl announced Thursday. Habermehl, in a conference call with 15 Orange County unified and high school district superintendents, made the "collective decision" to postpone indoor and outdoor sports and extracurricular activities through Sunday.
September 15, 2007 |
The Boost Mobile Pro will resume today, after a day off Friday, with a surfing marathon beginning at 8 a.m. The Foster's ASP World Tour event at Lower Trestles near San Clemente will open with Round 4 and conclude with the final at about 3 p.m. The sixth of 10 World Tour contests -- the only one on the U.S. mainland -- has been rife with upsets as nine of the top 10 surfers on the tour's 45-man roster have been eliminated. Kelly Slater, ranked No.
September 15, 2007 |
It wasn't quite bait-and-switch -- more like lift and snatch, since this is the sport of weightlifting. There was a sudden flurry of activity in the run-up to city selection for the 2011 Weightlifting World Championships. This week, the French weightlifting federation abruptly moved its proposed venue about 250 miles away, shifting from Strasbourg to Paris. Will the last-minute gambit be enough to leap past Los Angeles, the only other competitor in the field?
May 3, 2007 |
THINK Los Angeles is your personal playground? Have no fear of weekend traffic, mind games or the thrill of the chase? Race/LA, a local event inspired by the CBS reality television show "The Amazing Race," leads adventure seekers on a daylong, city-centric scavenger hunt.
April 24, 2007 |
A combination of veterans and up-and-comers are expected to headline the Jeep-Body Glove Surfbout at Lower Trestles in San Clemente. The surf contest is scheduled to begin today and run through Saturday's final, scheduled for 1:30 p.m. Among the 192 professionals entered in the four-star World Qualifying Series event is Damien Hobgood of Satellite Beach, Fla., ranked 13th on the World Championship Tour. The WQS is the final qualifying step for those hoping to reach the exclusive 46-man WCT.
April 23, 2007 |
Mention the word "triathlon" to beginning exercisers and they'll likely quake in their running shoes, conjuring up images of uber-athletes and intense competition. But a multisport event doesn't have to be intimidating. Scaled-down versions are both motivating and doable -- even for those just getting started. They're also increasingly popular, says Mike Reilly, vice president and co-founder of Active.com, an online resource for sport and fitness events.
April 8, 2007 |
GLOBALIZATION may lessen exotic experiences around the planet, but an American could find inscrutable mystery right now in the Caribbean. That's because a handful of English-speaking nations deep in the Snorkel Belt speak a popular but eccentric lingo in which "over" is a noun and "wicket" has up to six definitions. In other words, they're talking cricket -- and now more than ever.
April 2, 2007 |
On the surface, Todd Zagurski seems the definition of ordinary. He collects art and pens, draws a regular paycheck as a vice president of a transportation company and lives in a one-story home in Long Beach with his wife and cat. But a few times a year, he takes part in bike races that last 24 hours, 50-kilometer runs and quintuple triathlons that go on for days. (That's a 2.4-mile swim, 112-mile bike ride and 26.2-mile run -- times five.
March 10, 2007 |
You need only two of the primo tickets you bought for the NCAA championship game on April 2 in Atlanta's Georgia Dome. So the next move is to scalp the extras online, where men's college basketball tournament tickets with a face value of $204 are on sale for as much as $5,800 apiece. Not so fast. The NCAA, tired of third-party brokers siphoning off money by reselling tournament tickets, is threatening to blacklist fans who are caught scalping tickets anywhere other than RazorGator.