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March 10, 2000 | KAREN KAPLAN, TIMES STAFF WRITER
While rival search engines try to reinvent themselves as all-purpose portal sites, Pasadena-based GoTo.com sought to bolster its core online search capabilities Thursday by agreeing to buy AuctionRover.com for $166 million in stock. AuctionRover.com, an 8-month-old company based in Morrisville, N.C., scours online auctions on EBay, Yahoo and other sites and presents comprehensive search results to users. The proposed deal follows Goto.com's $250-million acquisition in January of Cadabra Inc.
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BUSINESS
March 10, 2000 | KAREN KAPLAN, TIMES STAFF WRITER
While rival search engines try to reinvent themselves as all-purpose portal sites, Pasadena-based GoTo.com sought to bolster its core online search capabilities Thursday by agreeing to buy AuctionRover.com for $166 million in stock. AuctionRover.com, an 8-month-old company based in Morrisville, N.C., scours online auctions on EBay, Yahoo and other sites and presents comprehensive search results to users. The proposed deal follows Goto.com's $250-million acquisition in January of Cadabra Inc.
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