August 23, 2000 |
A fledgling Japanese automobile company asked a veteran German auto maker to suggest a name for its new car. "We need a name no later than tomorrow," said the Japanese official. "Dat soon?" replied the surprised German. And Nissan's famous Datsun series was born. Such jokes were told everywhere in the 1960s, even on radio and TV, and Nissan Motor Co. USA was delighted. "The jokes were of great help in extending our sales," says Yutaka Katayama, or "Mr. K" as he is known in Datsun circles.
February 2, 2000 |
Japan is setting the pace in California in the race for "greener" cars, but its auto makers are keeping an eye firmly on the rearview mirror as Ford Motor Co., General Motors Corp. and DaimlerChrysler draw closer. Honda Motor Co.'s Insight, an ultra-low-emissions hybrid car that uses both gasoline and electric motors, is being delivered to buyers now through its U.S. dealers; Toyota Motor Corp.'s Prius hybrid will enter the market this summer. And Nissan Motor Co.
October 19, 1999 |
Nissan Motor Co., once a highflying icon of Japanese economic might, on Monday announced a historic reorganization providing both a stark reminder of its fall from grace and the most dramatic evidence yet that Japan is on the road to meaningful restructuring after years of paralysis.
July 16, 1999 |
Carlos Ghosn, the former Renault trouble-shooter recently named chief operating officer of Nissan Motor Co., said Thursday that his top priority is to return the Japanese auto maker to profitability. Ghosn, known as "Le Cost Killer" for his restructuring of Renault of France two years ago, is visiting the United States as part of an intensive fact-finding mission to assess Nissan's operations worldwide.
July 10, 1999 |
Toyota Motor Sales USA faces one of the largest automobile recalls ever as federal officials prepare to seek a court order in Washington on Monday to force the nation's best-selling foreign car maker to replace or repair emissions-control computers on 2.2 million vehicles. The Torrance-based subsidiary of Japan's Toyota Motor Corp. says it will fight the recall. If the company were forced to replace the $250 computers, the cost could hit $550 million.
April 1, 1999 |
After months of teasing, Nissan Motor Co. said Wednesday that it will bring its famed Z sports car back to the U.S. market within three years, a move aimed at revitalizing its flagging fortunes and product portfolio. "We will build it," declared Minoru Nakamura, president and chief executive of Gardena-based Nissan North America, at a news conference at the New York International Auto Show. The Z car holds a special mystique for Nissan.
March 27, 1999 |
As expected, Renault of France agreed today to buy a controlling stake in debt-burdened Nissan Motor Co., Japan's No. 2 auto maker. In a statement, the companies announced that Renault will invest $5.1 billion by taking a 36.8% equity stake in Nissan Motor and a 22.5% equity stake in Nissan Diesel, the Japanese firm's truck affiliate. Under Japanese law, Renault's more than one-third stake in Nissan Motor will give it veto power over company decisions.
March 17, 1999 |
Renault of France offered Tuesday to buy a controlling 35% share of troubled Nissan Motor Co., a deal that would give Europe its first beachhead to Japan's auto-manufacturing industry. Although details are still being negotiated, the linkup would in theory enable Nissan, No. 7 worldwide in vehicle production, and No. 11 Renault to compete more effectively against bigger players in the rapidly consolidating global auto industry.
January 31, 1999 |
Thirteen years ago, David Halberstam's "The Reckoning" explored the changing industrial fortunes of Japan and the United States through the rise of Nissan Motor Co. and the decline of Ford Motor Co. The book portrayed Nissan as a determined, customer-driven company that made U.S. inroads with high-quality, sporty cars. In contrast, Ford was depicted as a faltering, risk-averse concern run by accountants absorbed with profit and stock value rather than emotion-stirring vehicles.
January 23, 1999 |
DaimlerChrysler's bid to acquire a stake in Nissan Motor Co. failed to produce an agreement Friday despite top-level executive meetings this week, but both companies left the hood and side doors open for further progress. DaimlerChrysler Co-Chairmen Robert J. Eaton and Juergen E. Schrempp held discussions with Nissan President Yoshikazu Hanawa in Tokyo that the companies characterized as "constructive" regarding both the diesel truck and passenger vehicle arms of Japan's No. 2 auto maker.