April 4, 2001 |
Other than hearing that your policy has been canceled, it's about the worst news you can get from your auto insurer: Sorry, your vehicle has been "totaled." But if you loved that car or truck, totaled doesn't always have to be the death sentence that the term implies. A totaled vehicle isn't always a mangled mess. Sometimes it's salvageable. And even if it can't be saved--or you chose not to try--the settlement your insurer offers isn't necessarily the best you can do.
February 4, 2013 |
At $3.8 million, a 30-second car commercial may have seemed expensive before Sunday's Super Bowl, but Monday morning quarterbacking shows it to be money well spent. The game between the Baltimore Ravens and San Francisco 49ers drew one of the largest audiences for any Super Bowl, with Nielsen reporting that 48% of households with a TV were tuned in. That means a record audience saw ads from automakers like Jeep saluting our armed forces , Ram trucks celebrating U.S. farmers , Lincoln using and not using Jimmy Fallon, and a young Audi driver getting punched in the face . But according to the number-crunchers at Edmunds.com, Mercedes-Benz got the biggest lift from its Super Bowl ad. The automaker used its spot (and Kate Upton, Usher and Willem Dafoe)
June 4, 2009 |
The bankruptcy of General Motors Corp., one of America's biggest advertisers, deals yet another blow to TV stations, newspapers and magazines that already are reeling from the recession. Sports franchises also could feel the sting, with analysts expecting the automaker to continue cutting back its multimillion-dollar sponsorships of professional teams. GM shelled out $2.1 billion on advertising last year, second only to Procter & Gamble Co., according to Nielsen Co.