March 18, 1999 |
Advertiser: Avis Rent A Car Inc. Agency: Bates USA, New York Challenge: Distinguish Avis from competitors by touting personal service. The Ads: Two television spots examine ways in which Avis employees--as the company's familiar slogan states--try harder. In a spot promoting Avis' preferred service, a clerk prepares a customized map for a harried rental car customer, thus presenting Avis as technologically advanced and helpful. A spot for Avis' "rapid return" service makes a similar point.
December 8, 1998 |
The nation's car-rental companies, bloodied by years of price-cutting in an attempt to gain market share, have tried for several months now to hike prices instead and bolster their profits. But Wall Street is hardly impressed. Consider: Over the last 12 months, Budget Group Inc.'s stock has plunged 64%. Shares of Avis Rent a Car Inc. are down 39%. Even shares of market leader Hertz Corp.
December 23, 1997 |
Avis Rent A Car Inc. agreed to pay $1.85 million to settle discrimination lawsuits over the denial of rental cars to black people by a franchisee in North Carolina. The suits, filed last year in federal court in Wilmington, N.C., contended that Avis and the franchisee, New Hanover Rent-A-Car Inc., denied cars to black customers under racist policies created by New Hanover's owner. Customers' attorneys contended that Avis' national executives knew about the policies and did nothing.
August 12, 1997 |
HFS Inc. said its Avis Rent A Car Inc. unit agreed to buy its second-largest North American franchisee, First Gray Line Corp., for about $195 million in cash. First Gray has 70 locations throughout Southern California and the Southwest. In a separate deal Monday, Republic Industries Inc. agreed to pay $150 million for EuroDollar Holdings in a move designed to give it a foothold in Europe. In the last year, Republic has acquired several U.S. car rental companies.
March 6, 1997 |
Avis Rent a Car Inc. has denied it told employees to discriminate against Jews, saying the allegations were part of a campaign by lawyers trying to intimidate the Garden City, N.Y.-based company into settling a racial discrimination case. "The allegation that Avis instructed employees to discriminate against Jews is ridiculous and completely false," the company, a unit of HFS Inc., said.
December 21, 1996 |
HFS Inc. said a top lawyer for its Avis Inc. rental car unit knew as early as 1992 of complaints of racial bias against an Avis franchisee and took no action. According to preliminary results from a review by law firm Skadden, Arps, Slate, Meagher & Flom, Avis General Counsel John Lynch was notified of racial bias complaints against Avis franchisee John Dalton by other company executives. HFS commissioned the review. HFS' disclosure of the findings may require the Parsippany, N.J.