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BUSINESS
May 5, 1994 | Anne Michaud, Times staff writer
Global Identities: Company names are increasingly reflecting the global marketplace. For example, Backer Spielvogel Bates Worldwide Inc. said it will change its name to Bates Worldwide next month to create a "recognizable and consistent global brand." The agency has an Irvine office that handles advertising for Hyundai Motor America. Also, CBS Hispanic Radio Network announced recently that it intends to change its name to CBS Americas.
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BUSINESS
May 5, 1994 | Anne Michaud, Times staff writer
Global Identities: Company names are increasingly reflecting the global marketplace. For example, Backer Spielvogel Bates Worldwide Inc. said it will change its name to Bates Worldwide next month to create a "recognizable and consistent global brand." The agency has an Irvine office that handles advertising for Hyundai Motor America. Also, CBS Hispanic Radio Network announced recently that it intends to change its name to CBS Americas.
BUSINESS
August 4, 1993 | ANNE MICHAUD, TIMES STAFF WRITER
Marketing company Backer Spielvogel Bates announced changes to its West Coast operation Tuesday that set the stage for future expansion and management succession, a spokeswoman said. The local office of the New York-based agency was renamed BSB West, formerly BSB Irvine. BSB West consists of a full-service office with about 80 employees in Irvine and a media service office, which buys television time and arranges print ads, that employs three in Los Angeles.
BUSINESS
March 17, 1989 | BRUCE HOROVITZ, Times Staff Writer
Poor ratings at CBS translated into good fortune on Thursday for a tiny Los Angeles graphic design firm. In a move that took some advertising and entertainment executives by surprise, CBS stripped its print advertising business away from one of New York's largest, multibillion-dollar ad firms, then handed the $2-million-plus account to Scott Mednick & Associates, a fledgling Los Angeles agency.
BUSINESS
August 4, 1993 | ANNE MICHAUD, TIMES STAFF WRITER
Marketing company Backer Spielvogel Bates announced changes to its West Coast operation Tuesday that set the stage for future expansion and management succession, a spokeswoman said. The local office of the New York-based agency was renamed BSB West, formerly BSB Irvine. BSB West consists of a full-service office with about 80 employees in Irvine and a media service office, which buys television time and arranges print ads, that employs three in Los Angeles.
ENTERTAINMENT
October 16, 1990 | From Times Wire Services
Rock guitarist Carlos Santana has accused the Miller Brewing Co. of mimicking without authorization his rendition of "Black Magic Woman" in a TV commercial. The lawsuit filed Monday alleges Miller and its New York ad agency, Backer Spielvogel Bates Inc., violated trademark law in the commercial for Miller Lite Beer. Santana's lawyer, David Phillips, said damages may surpass $1 million. The lawsuit claims the brewer knowingly used an "imitation of Santana's distinctive guitar playing."
BUSINESS
March 17, 1989 | BRUCE HOROVITZ, Times Staff Writer
Poor ratings at CBS translated into good fortune on Thursday for a tiny Los Angeles graphic design firm. In a move that took some advertising and entertainment executives by surprise, CBS stripped its print advertising business away from one of New York's largest, multibillion-dollar ad firms, then handed the $2-million-plus account to Scott Mednick & Associates, a fledgling Los Angeles agency.
BUSINESS
July 29, 1987 | MARY ANN GALANTE, Times Staff Writer
Would you trade in your Chevy for a Hyundai? Two of Orange County's biggest ad agencies may have to do just that after they merge within the next few weeks. Cochrane Chase, Livingston & Co. of Newport Beach and Backer Spielvogel Bates Worldwide's Huntington Beach office are expected to become one of the largest ad shops in the West, with combined billings of about $200 million, according to Advertising Age, a trade magazine. Agencies typically book 10% to 15% of billings as revenue.
BUSINESS
August 13, 1993
William Halladay has been promoted to senior vice president and associate creative director at BSB West in Irvine, an office of the Backer Spielvogel Bates Inc. advertising agency. Halladay joined the firm in 1990 as a vice president and associate creative director on the Hyundai Motor America account.
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