March 17, 1989 |
Poor ratings at CBS translated into good fortune on Thursday for a tiny Los Angeles graphic design firm. In a move that took some advertising and entertainment executives by surprise, CBS stripped its print advertising business away from one of New York's largest, multibillion-dollar ad firms, then handed the $2-million-plus account to Scott Mednick & Associates, a fledgling Los Angeles agency.
August 4, 1993 |
Marketing company Backer Spielvogel Bates announced changes to its West Coast operation Tuesday that set the stage for future expansion and management succession, a spokeswoman said. The local office of the New York-based agency was renamed BSB West, formerly BSB Irvine. BSB West consists of a full-service office with about 80 employees in Irvine and a media service office, which buys television time and arranges print ads, that employs three in Los Angeles.
October 16, 1990 |
Rock guitarist Carlos Santana has accused the Miller Brewing Co. of mimicking without authorization his rendition of "Black Magic Woman" in a TV commercial. The lawsuit filed Monday alleges Miller and its New York ad agency, Backer Spielvogel Bates Inc., violated trademark law in the commercial for Miller Lite Beer. Santana's lawyer, David Phillips, said damages may surpass $1 million. The lawsuit claims the brewer knowingly used an "imitation of Santana's distinctive guitar playing."