March 17, 1989 |
Poor ratings at CBS translated into good fortune on Thursday for a tiny Los Angeles graphic design firm. In a move that took some advertising and entertainment executives by surprise, CBS stripped its print advertising business away from one of New York's largest, multibillion-dollar ad firms, then handed the $2-million-plus account to Scott Mednick & Associates, a fledgling Los Angeles agency.
October 16, 1990 |
Rock guitarist Carlos Santana has accused the Miller Brewing Co. of mimicking without authorization his rendition of "Black Magic Woman" in a TV commercial. The lawsuit filed Monday alleges Miller and its New York ad agency, Backer Spielvogel Bates Inc., violated trademark law in the commercial for Miller Lite Beer. Santana's lawyer, David Phillips, said damages may surpass $1 million. The lawsuit claims the brewer knowingly used an "imitation of Santana's distinctive guitar playing."
July 29, 1987 |
Would you trade in your Chevy for a Hyundai? Two of Orange County's biggest ad agencies may have to do just that after they merge within the next few weeks. Cochrane Chase, Livingston & Co. of Newport Beach and Backer Spielvogel Bates Worldwide's Huntington Beach office are expected to become one of the largest ad shops in the West, with combined billings of about $200 million, according to Advertising Age, a trade magazine. Agencies typically book 10% to 15% of billings as revenue.