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BUSINESS
March 2, 1991 | BRUCE HOROVITZ, TIMES STAFF WRITER
L.A. Gear's ad agency has given the sneaker maker the boot. The Los Angeles office of BBDO Worldwide on Friday said it was resigning the account primarily because of creative and strategic differences. The loss of its ad agency--which L.A. Gear named with great hoopla just three months ago--represents yet another in a series of blows the once high-flying Marina del Rey firm has suffered recently. Earlier this week rival Nike Inc. sued L.A.
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BUSINESS
July 28, 2013 | By Meg James
Two of the world's largest advertising holding companies - Omnicom Group Inc. in New York and Publicis Groupe in Paris - have agreed to merge into a goliath agency with a market value that would exceed $35 billion. The two companies announced the all-stock transaction Sunday. Shareholders of each company would hold about 50% of the new entity, Publicis Omnicom Group, which would be the world's largest ad agency. Omnicom is the parent company of TBWAChiatDay of Los Angeles, which creates advertising for such high-profile accounts as Pepsico Inc. and Nissan Motor Co.; BBDO Worldwide agency; and OMD, which handles ad buying duties for film studio Warner Bros., among others.
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BUSINESS
November 4, 2000 | Reuters
Chrysler Group, part of U.S.-German auto giant DaimlerChrysler, said it had named as its exclusive advertising agency BBDO Worldwide, a unit of the world's second-largest ad company, Omnicom Group. BBDO will set up a separate agency, PentaMark Worldwide, to manage the multibillion-dollar account and will give board representation to DaimlerChrysler. DaimlerChrysler recently said it was conducting a review of its annual $1.5-billion advertising budget in order to cut expenses.
ENTERTAINMENT
July 28, 2013 | By Meg James
Two of the world's largest advertising holding companies -- Omnicom Group Inc. in New York and Publicis Groupe in Paris -- have agreed to merge into the world's largest agency with a market value that would exceed $35 billion. The two companies announced the all-stock transaction Sunday. Shareholders of each company would hold about 50% of the new entity, which would be called Publicis Omnicom Group. Omnicom is the parent company of TBWAChiatDay of Los Angeles, which creates advertising for such high-profile accounts as Pepsico Inc. and Nissan; BBDO Worldwide agency; and OMD, which handles ad buying duties for film studio Warner Bros., among others.
BUSINESS
January 16, 1992 | From Times Staff and Wire Reports
BBDO to Form Canada's Biggest Agency: The giant New York agency BBDO Worldwide, a division of Omnicom Group, has announced plans to form the largest ad agency in Canada through acquisitions of two agencies. BBDO will acquire, for an undisclosed sum, McKim Advertising and Baker Lovick/BBDO to form McKim Baker Lovick/BBDO. The new firm would post annual billings of about $320 million.
BUSINESS
November 9, 2000
* PepsiCo Inc.'s international soft drink division dismissed the agency that has created advertising for its 7 Up and Mirinda brands for three years. The accounts had been handled since 1997 by Goodby & Partners of San Francisco. The work was reassigned to longtime PepsiCo agency BBDO Worldwide, which already handles advertising for Pepsi in the U.S. and overseas.
BUSINESS
September 18, 1997 | (Denise Gellene)
A recent survey from New York advertising agency BBDO Worldwide, a unit of Omnicom Group Inc., shows consumers like outdoor advertising, such as billboards, signs on buses, trains and phone booths and so on. The agency said that 75% of consumers responding to the online survey said they didn't mind, or even liked, outdoor ads. When asked what form of outdoor advertising they liked best, billboards received the most responses (18%).
BUSINESS
October 20, 1995 | Times Staff and Wire Reports
BBDO Settles FTC Charges Over Haagen-Dazs Ads: The New York-based advertising agency agreed to settle Federal Trade Commission false-advertising charges in connection with a promotional campaign for low-fat frozen desserts sold by Haagen-Dazs Co. The FTC last year reached a similar settlement agreement with Haagen-Dazs, charging that some of the company's frozen yogurt products contained as much as 12 times the amount of fat trumpeted in some advertisements.
BUSINESS
August 1, 1990 | BRUCE HOROVITZ, TIMES STAFF WRITER
He created one of the most talked-about TV commercials of the 1980s--a futuristic look at the year 1984 for client Apple Computer. And today, Steve Hayden is expected to be named chairman of the two West Coast offices of the giant advertising agency BBDO Worldwide. It is a newly created position at the agency. The move seems to be part of a growing trend toward boosting the status--and titles--of top creative executives at West Coast agencies.
BUSINESS
June 13, 1994 | BRUCE HOROVITZ, TIMES STAFF WRITER
Milk got it. The "Got Milk?" commercial featuring a historian trying to talk with his mouth full of peanut butter won one of the most coveted awards in advertising Saturday night--the Clio Award for the best television commercial of 1993. And the complete ad campaign for Apple PowerBook, which features diverse people who use the same personal computer for a variety of reasons, won the Clio Award for the best multimedia ad campaign of the year.
BUSINESS
November 9, 2000
* PepsiCo Inc.'s international soft drink division dismissed the agency that has created advertising for its 7 Up and Mirinda brands for three years. The accounts had been handled since 1997 by Goodby & Partners of San Francisco. The work was reassigned to longtime PepsiCo agency BBDO Worldwide, which already handles advertising for Pepsi in the U.S. and overseas.
BUSINESS
November 4, 2000 | Reuters
Chrysler Group, part of U.S.-German auto giant DaimlerChrysler, said it had named as its exclusive advertising agency BBDO Worldwide, a unit of the world's second-largest ad company, Omnicom Group. BBDO will set up a separate agency, PentaMark Worldwide, to manage the multibillion-dollar account and will give board representation to DaimlerChrysler. DaimlerChrysler recently said it was conducting a review of its annual $1.5-billion advertising budget in order to cut expenses.
BUSINESS
September 18, 1997 | (Denise Gellene)
A recent survey from New York advertising agency BBDO Worldwide, a unit of Omnicom Group Inc., shows consumers like outdoor advertising, such as billboards, signs on buses, trains and phone booths and so on. The agency said that 75% of consumers responding to the online survey said they didn't mind, or even liked, outdoor ads. When asked what form of outdoor advertising they liked best, billboards received the most responses (18%).
BUSINESS
June 26, 1997 | DENISE GELLENE, TIMES STAFF WRITER
Apple Computer Inc. has placed its $100-million-plus advertising account into review, ending its tumultuous 11-year relationship with BBDO West of Los Angeles. Advertising Age reported on its World Wide Web site Wednesday that Cupertino-based Apple had put its account up for grabs and that BBDO had decided not to compete. David Lubars, head of BBDO West, couldn't be reached for comment Wednesday.
BUSINESS
April 10, 1996 | Times Staff and Wire Reports
BBDO West Wins L.A. Ad Club Award: The agency won the Sweepstakes award for a TV commercial for Apple Computer Corp. The 30-second spot depicts an elderly couple learning bird calls from a multimedia computer program. The award, the top prize in the annual contest, is significant as it comes amid signs that BBDO may be losing its 10-year grip on the Apple account: The computer maker recently made a TV spot with another ad agency.
BUSINESS
October 20, 1995 | Times Staff and Wire Reports
BBDO Settles FTC Charges Over Haagen-Dazs Ads: The New York-based advertising agency agreed to settle Federal Trade Commission false-advertising charges in connection with a promotional campaign for low-fat frozen desserts sold by Haagen-Dazs Co. The FTC last year reached a similar settlement agreement with Haagen-Dazs, charging that some of the company's frozen yogurt products contained as much as 12 times the amount of fat trumpeted in some advertisements.
BUSINESS
July 28, 2013 | By Meg James
Two of the world's largest advertising holding companies - Omnicom Group Inc. in New York and Publicis Groupe in Paris - have agreed to merge into a goliath agency with a market value that would exceed $35 billion. The two companies announced the all-stock transaction Sunday. Shareholders of each company would hold about 50% of the new entity, Publicis Omnicom Group, which would be the world's largest ad agency. Omnicom is the parent company of TBWAChiatDay of Los Angeles, which creates advertising for such high-profile accounts as Pepsico Inc. and Nissan Motor Co.; BBDO Worldwide agency; and OMD, which handles ad buying duties for film studio Warner Bros., among others.
ENTERTAINMENT
July 28, 2013 | By Meg James
Two of the world's largest advertising holding companies -- Omnicom Group Inc. in New York and Publicis Groupe in Paris -- have agreed to merge into the world's largest agency with a market value that would exceed $35 billion. The two companies announced the all-stock transaction Sunday. Shareholders of each company would hold about 50% of the new entity, which would be called Publicis Omnicom Group. Omnicom is the parent company of TBWAChiatDay of Los Angeles, which creates advertising for such high-profile accounts as Pepsico Inc. and Nissan; BBDO Worldwide agency; and OMD, which handles ad buying duties for film studio Warner Bros., among others.
BUSINESS
May 13, 1995
The Angels continue to struggle with a low team batting average. Makes me think of Devon White, Dante Bichette, Mark McLemore and other former Angels who were big hitters in the minors, were brought up to the Halos, went into batting slumps, then were let go to other teams where they regained their hitting prowess. Rod Carew was a wonderful hitter, but is he an effective batting instructor? JAMES J. BENNETT Oxnard
BUSINESS
June 13, 1994 | BRUCE HOROVITZ, TIMES STAFF WRITER
Milk got it. The "Got Milk?" commercial featuring a historian trying to talk with his mouth full of peanut butter won one of the most coveted awards in advertising Saturday night--the Clio Award for the best television commercial of 1993. And the complete ad campaign for Apple PowerBook, which features diverse people who use the same personal computer for a variety of reasons, won the Clio Award for the best multimedia ad campaign of the year.
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