November 9, 2000
* PepsiCo Inc.'s international soft drink division dismissed the agency that has created advertising for its 7 Up and Mirinda brands for three years. The accounts had been handled since 1997 by Goodby & Partners of San Francisco. The work was reassigned to longtime PepsiCo agency BBDO Worldwide, which already handles advertising for Pepsi in the U.S. and overseas.
November 4, 2000 |
Chrysler Group, part of U.S.-German auto giant DaimlerChrysler, said it had named as its exclusive advertising agency BBDO Worldwide, a unit of the world's second-largest ad company, Omnicom Group. BBDO will set up a separate agency, PentaMark Worldwide, to manage the multibillion-dollar account and will give board representation to DaimlerChrysler. DaimlerChrysler recently said it was conducting a review of its annual $1.5-billion advertising budget in order to cut expenses.
September 18, 1997 |
A recent survey from New York advertising agency BBDO Worldwide, a unit of Omnicom Group Inc., shows consumers like outdoor advertising, such as billboards, signs on buses, trains and phone booths and so on. The agency said that 75% of consumers responding to the online survey said they didn't mind, or even liked, outdoor ads. When asked what form of outdoor advertising they liked best, billboards received the most responses (18%).
June 26, 1997 |
Apple Computer Inc. has placed its $100-million-plus advertising account into review, ending its tumultuous 11-year relationship with BBDO West of Los Angeles. Advertising Age reported on its World Wide Web site Wednesday that Cupertino-based Apple had put its account up for grabs and that BBDO had decided not to compete. David Lubars, head of BBDO West, couldn't be reached for comment Wednesday.
April 10, 1996 |
BBDO West Wins L.A. Ad Club Award: The agency won the Sweepstakes award for a TV commercial for Apple Computer Corp. The 30-second spot depicts an elderly couple learning bird calls from a multimedia computer program. The award, the top prize in the annual contest, is significant as it comes amid signs that BBDO may be losing its 10-year grip on the Apple account: The computer maker recently made a TV spot with another ad agency.
October 20, 1995 |
BBDO Settles FTC Charges Over Haagen-Dazs Ads: The New York-based advertising agency agreed to settle Federal Trade Commission false-advertising charges in connection with a promotional campaign for low-fat frozen desserts sold by Haagen-Dazs Co. The FTC last year reached a similar settlement agreement with Haagen-Dazs, charging that some of the company's frozen yogurt products contained as much as 12 times the amount of fat trumpeted in some advertisements.