December 29, 2010 |
Fantasy buildings are so last century in Las Vegas . Now the buzz is about fantasy experiences, the latest of which are tied to an MGM Resorts casino loyalty program called M life Players Club. The payoff isn’t just in coupons for dinner or hotel room deals but also in the kinds of special-access events at MGM properties that merit bragging rights -- a day of directing the songs at the Fountains of Bellagio , a cameo appearance in a Cirque du Soleil production at Aria Resort & Casino , or cooking lessons with celebrity chef Rick Moonen at Mandalay Bay . To give travelers a taste of the new idea, MGM Resorts is simultaneously launching a sweepstakes that will accompany the Jan. 11 start of M life.