Ben Huh

When you LOL at silly pictures of cats with even sillier captions, Ben Huh laughs all the way to the bank. For the uninitiated, that's Web shorthand for "laugh out loud," an abbreviation that is common in e-mails, instant messages and online chat rooms. Huh, a Seattle entrepreneur, has built a mini-empire on the unique brand of humor illustrated by the "LOLcats" craze: photos with captions punctuated by deliberately misspelled words and mangled phrases.