April 18, 2014 |
Between the bouncy music and the stacks of colorful jeans, visitors to the Benetton store on Chicago's Michigan Avenue might catch a whiff of a growing marketing trend. Mounted high in the corner beside the store entrance, a scent diffuser, installed in November, spreads a bright spring fragrance modeled after Benetton's Verde cologne. "It finishes the emotion we are trying to create in the store," said Robert Argueta, director of visual merchandising for the United Colors of Benetton, who also is testing the scent in Benetton's New York flagship store.
April 25, 2013 |
NEW DELHI - A clothing factory in an emerging country collapses or catches fire with horrific loss of life. Famous Western brands are found in the wreckage. An investigation reveals substandard practices in the local and global clothing trade. There was a distinct feeling of deja vu Thursday as rescuers worked desperately through the night at the site of a collapsed building in Bangladesh, crafting makeshift escape chutes from bolts of fabric. The hand-wringing, finger-pointing and promises of reform started hours after the nine-story Rana Plaza building pancaked Wednesday morning just outside the nation's capital, Dhaka, killing at least 238 people, most of them apparel workers, and injuring more than 1,000.
June 21, 1992
I'd like to applaud Benetton for the excellent decision to pull its "Burning Car" billboards in the wake of the Los Angeles riots ("Marketers Rethinking Violent Ads," May 14). It shows that someone in a corporate boardroom is paying attention. Good move. Even though I found the ad somewhat off the mark, I have always been fond of the company's bold, multicultural advertising. The vision in their ad campaign is light-years ahead of the whites-only, June Cleaver-style, ultra-suburban-crap advertising that we have to put up with daily on television and in print.
December 7, 1987 |
When Jeffrey Becom packs his bags, he plans to stay awhile. Patiently wandering the streets of towns with names as exotic as Gallipoli and Corfu, the Berkeley-based artist looks for stylish images to trap forever with his camera. Oh, he probably wouldn't describe his work that way, but his Cibachrome photographs on view at Susan Spiritus Gallery reveal a built-in radar for doorways and walls that happen to have the bright, cheerful, semiabstract look of slick advertisements.
June 26, 1987 |
For her band's new video, "Seven Wonders," Fleetwood Mac's Christine McVie needed something to wear. So she called Margi Kent in her Melrose Avenue studio and ordered up an outfit. Kent styled a show-stopper top in beaded black and a pair of velvet pants. It was one of three outfits Kent made for Ms. Mac, Listen hears from Sharon Weisz of the band's office. It was part of a busy week. After McVie, Anita Baker went to see Kent, desperately seeking something to wear for a TV appearance.
November 22, 1991 |
Flip through most store or mail order catalogues, glance at the models and one fact becomes crystal clear: fashion ads don't always imitate life. Not everyone in the real world is perfectly proportioned, toned, and graced with a pretty face. But lately, some retailers are redirecting their advertising methods to include models who are physically challenged individuals, to better reflect their customer base.