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It crushes the competition on sidelines, finish lines and checkout lines. Its name is as synonymous with sports drinks as Kleenex is with tissues and Frisbee with flying discs. Long the thirst-quencher of choice for jocks and other heavy sweaters, Gatorade has become a powerhouse product in supermarkets and convenience stores. It has only one real rival. "The biggest enemy is tap water," pronounced Robert S. Morrison, chief of Gatorade's parent, Quaker Oats Co., during a recent interview.
January 13, 2014 | By Mary MacVean
Most students are exposed in school to efforts by food and beverage companies to sell food or gain brand loyalty, despite a decline in some kinds of commercial enterprises, including in soda machine contracts, researchers reported Monday. High school students get the most exposure, and for almost 64% of elementary school students, the most common type of commercialism is food coupons distributed as incentives, the researchers wrote in the Journal of the American Medical Assn. Pediatrics.
August 23, 2010
If you're drinking bottled tea beverages in order to reap the benefits of polyphenols in tea, you may be wasting your money. A new study shows that at least some bottled beverages that boast of having tea content actually have paltry levels of polyphenols. Polyphenols are antioxidants that are thought to promote health by protecting the body's tissues against oxidative stress and related cell damage that can cause cancer, heart disease and inflammation. A typical cup of brewed black or green tea contains 50 to 150 milligrams of polyphenols.
January 9, 2014 | By Ricardo Lopez
A new study found that 16 major food companies have removed 78 daily calories per person from their products following a 2010 pledge by the firms to slash calorie counts.  The Robert Wood Johnson Foundation, a Princeton, N.J.-based health philanthropy group, said the food companies sold 6.4 trillion fewer calories in 2012 than they did in 2007.  The foundation worked out a pledge with the food companies -- including General Mills Inc., Campbell...
September 2, 1987 | Associated Press
Nearly every beverage can and bottle sold in California is now worth a penny. Consumers won't be able to collect the refund until Oct. 1, but from now on distributors of beer and carbonated soft drinks must pay the state a cent for every container they sell. And distributors must make sure their containers bear the label "CA redemption value." Only cans and bottles with the label will be eligible for refunds.
November 13, 2009 | By Andrew Zajac
Prodded by the attorneys general of California and 17 other states, the Food and Drug Administration is asking the makers of caffeinated alcoholic beverages to provide evidence that their drinks are safe. The FDA this morning said it has contacted nearly 30 drink manufacturers seeking safety information on the drinks. Under federal law, an ingredient can't be added to a food or beverage unless it's been approved by the FDA or is generally recognized as safe. The FDA has never approved caffeine as an additive to alcoholic beverages.
August 21, 2009 | Tom Petruno
SEATTLE -- Starbucks Corp. is raising prices on certain harder-to-make beverages -- and cutting the costs for simpler ones like a plain cup of coffee, the company said Thursday. The price hikes, on average between 10 and 15 cents and as much as 30 cents, went into effect Thursday. "This is as a part of our comprehensive approach to providing the value while balancing our business responsibilities," said spokeswoman Valerie O'Neil. The increases will be added to "complex" drinks, like the company's frothy blended frappuccino.
July 19, 1994 | BRUCE HOROVITZ
Peter Baram never imagined his idea would pop up on 28 million beer cans. But go figure. His biotechnology firm, Xytronyx Inc. of San Diego, recently developed a way to make a special ink turn visible only when exposed to sunlight. That caught the eye of Coors Light, whose big summer promotion has turned Xytronyx's technology into a glitzy marketing gimmick. Coors Light cans now feature summer images that show up only when the sun shines.
June 23, 1991 | BRUCE HOROVITZ, This story was compiled by Jonathan Peterson from reports by Times staff writers in Southern California and around the nation
In good times, people eat, drink and smoke too much. In bad times, people eat, drink and smoke too much. And that adds up to cheerful prospects of growth for most of the big food processors, tobacco companies and beverage firms. "These are America's great growth companies, year in and year out," said Lawrence Adelman, analyst at the New York investment firm Dean Witter Reynolds. The coming 12 months may prove especially strong for beverage and tobacco companies.
Coca-Cola shook up the growing alternative-beverage industry Tuesday, introducing a new line of fruit drinks that is expected to accelerate the evolution of the soft drink giants into broader-based beverage companies. The move also signals that the great minds and financial powers of the soft drink industry have finally begun to see the future as many consumers envision it--and it is not carbonated.
October 17, 2013 | Mary MacVean
California kids under 12 are drinking fewer sodas and sports drinks than they were a few years ago, but more teenagers are downing at least one sugar-sweetened beverage a day than in 2005 to 2007, according to a report Thursday. Forty-one percent of children ages 2 to 17 drank at least one soda or other sugar-sweetened beverage a day in 2011-2012, an 11% drop from 2005-2007, the report says. Within those ages, 65% of people ages 12 to 17 drank at least one such beverage, up from 60% in 2005-2007, an increase that the report called “particularly troubling.” Among children 6 to 11, the rate of daily consumption was 32%, down from 43% in 2005-2007; and among children 2 to 5 years old, it was 19%, down from 27% in 2005-2007.
May 26, 2013 | By Tiffany Hsu, Los Angeles Times
Tea expert David DeCandia has spent his entire 17-year career in the shadow of coffee. At his employer, Los Angeles beverage chain Coffee Bean & Tea Leaf, coffee comes first in the company name. It also takes up most of the company's processing facility in Camarillo and brings in 90% of the revenue. But more Americans are complaining that their coffee buzz feels like a hangover, citing concerns about over-caffeination and high prices. DeCandia is reading the tea leaves - and seeing a cultural shift toward his brew of choice.
May 25, 2013 | By Steve Chawkins, Los Angeles Times
Leonard Marsh, a window washer from Brooklyn who struck it rich after he and two of his boyhood pals created a soft drink called Snapple, has died. He was 80. Marsh, Snapple's former chief executive, died Tuesday at his home in Manhasset, N.Y., his family announced. The cause was not disclosed. He and his partners - brother-in-law Hyman Golden and longtime friend Arnold Greenberg - grew up in Brooklyn's Brownsville neighborhood without much beyond their ambitions. PHOTOS: Notable deaths of 2013 Born Jan. 5, 1933, Marsh was the son of Jewish immigrants from Russia.
May 7, 2013 | By Tiffany Hsu
San Francisco City Atty. Dennis Herrera has sued Monster Beverage Corp., accusing the company of pitching highly caffeinated drinks to minors as young as 6 years old. The lawsuit, filed Monday in San Francisco Superior Court, is the latest twist in a battle between Herrera and the Corona company about the caffeine content of Monster energy drinks and how the beverages are marketed. Herrera's move followed Monster's opening salvo April 29, when the company sued Herrera in federal court in Riverside, alleging that he was singling out the beverage maker and threatening to block sales of its drinks in their current form.
April 19, 2013 | By Patrick McGreevy and Anthony York, Los Angeles Time
SACRAMENTO - As Gov. Jerry Brown returned this week from his trade mission to China, his decision to have his travel and that of 10 staffers paid for by special interests was raising eyebrows. The dozens of delegates who joined Brown on the tour for $10,000 each - footing their bills and that of the governor's entourage - included about 15 groups that lobby the state for favorable treatment on their agendas. The California Hospital Assn., Kaiser Foundation Health Plan, the California Beer and Beverage Distributors and other interests sent along representatives - in one case a lobbyist - affording them face time with the governor during layovers, meals and receptions.
April 11, 2013 | By Melissa Healy, Los Angeles Times
After New York Mayor Michael R. Bloomberg unveiled his plan to ban the sale of sodas larger than 16 ounces, comedian Jon Stewart complained that the proposal "combines the draconian government overreach people love with the probable lack of results they expect. " It turns out the "Daily Show" host was on to something. New research shows that prompting beverage makers to sell sodas in smaller packages and bundle them as a single unit actually encourages consumers to buy more soda - and gulp down more calories - than they would have consumed without the ban. Not only would thirsty people drink more, but circumventing the big-drink ban by offering consumers bundles of smaller drinks also would mean more revenue for the beverage purveyors, according to a study published Wednesday in the journal PLOS ONE. The sales boost would probably offset the added cost of producing more cups, lids and straws to hold those extra drinks, the researchers found.
Their palates are as well developed as the neck muscles bulging beneath their helmets. For when a trainer told them to drink more fluids to reduce injuries during play, the San Francisco 49ers turned up their collective noses at the traditional performance pick-me-up: Gatorade Thirst Quencher. So, what's a football team owner to do to keep his men injury free? If he's Edward J. DeBartolo Jr., he'll go out and develop a whole 'nother sports drink for his persnickety players.
Gene La Pietra has surfed constantly changing beverage trends during 30 years of serving up drinks at bars and clubs in Hollywood. But few waves have been as dramatic as the arrival of energy drinks--nonalcoholic beverages loaded with caffeine, vitamins and other ingredients designed to provide a quick pick-me-up. The imported Red Bull energy drink is so hot that the club owner built a new bar at Circus Disco in Hollywood that sells only chilled 8.
April 8, 2013 | Adolfo Flores
In college, Christopher J. Reed discovered meditation and healing herbs, including ginger, which became his favorite. So when he went into business for himself, Reed chose to launch a brand of ginger-based drinks. He said he spent hours at UCLA's library researching century-old recipes that would extol the root's health benefits, such as muscle recovery and nausea relief. Some 90 recipes and a messy Venice kitchen later, Reed crafted his first non-alcoholic Original Ginger Brew in 1987.
March 13, 2013 | By Jenn Harris
The James Beard Foundation announced its 2013 Who's Who of Food & Beverage in America inductees. Of the six culinary professionals honored, one award was given to a California chef, Michael Mina. The foundation gives the Who's Who of Food & Beverage in America award each year to professionals who have made a notable contribution to the food and beverage industry in the U.S. The honorees include: Eric Asimov, the chief wine critic for the New York Times; Dorothy Kalins, the editor who founded Saveur magazine in 1994; Barbara Lynch, a James Beard award-winning chef and restaurateur from Boston; Zarela Martinez, a chef and restaurateur in New York; Michael Mina from Stonehill Tavern in Dana Point, the now-closed XIV in Los Angeles and Michael Mina in San Fransisco; and Bill Yosses, the White House executive pastry chef in Washington D.C. The award recipients will be honored at the annual James Beard Foundation Awards held at Lincoln Center's Avery Fisher Hall in New York on May 6. This year's awards theme is "Lights!
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