May 4, 2001 |
BMW is the driving force behind a series of short Internet films from some of the world's most acclaimed directors, including Ang Lee, John Frankenheimer, Wong Kar-Wai and Guy Ritchie, all aimed at promoting the German auto maker. But no one's calling the project--five, five-minute Internet filmlets collectively called "The Hire"--an ad campaign.
October 19, 2005 |
If you hear talk about things such as rivets, epoxy adhesives and aluminum structures, you might guess the subject involves airplanes. But in this case, we are talking about the front ends of recent BMW Series 5 and Series 6 cars, which are constructed with many of the same techniques you might find at the Northrop Grumman F-18 assembly plant in El Segundo.
December 18, 2002 |
Some cognoscenti sniff at BMW's Z3 roadster because of its somewhat soft lines and an appearance that is closer to cute and cuddly than to mean and muscular. Still, next to Mazda's Miata, also sniffed at by some as too gentle-looking, the road- ster seen most often around Southern California is the Z3. Someone must like it. Now, though, the Z3 is gone, replaced by BMW's Z4. And nobody will be able to stick this nifty two-seater into a gender cubbyhole. The Z4 is a great car to drive.
July 4, 2001 |
The auto industry is engaged in a hydrogen war whose stakes are nothing less than supremacy in marketing the fuel that makes possible a zero-emission automotive power source that eliminates pollution--and pumps huge profits into corporate coffers. First, though, someone has to develop an affordable, consumer-friendly system that, unlike the personal computer industry's competing Microsoft and Macintosh operating systems, is standardized for universal use.
August 18, 2004 |
This just in from the government's Bureau of the Obvious: SUVs are more likely to roll over than cars. Coming soon: a statistical regression analysis involving fingers and light sockets. Last week, the National Highway Traffic Safety Administration unveiled a new component in its five-star system for ranking vehicles' rollover risk. NHTSA will now issue a percentage representing the odds that a vehicle will roll over in a single-car accident.
November 1, 2000 |
All cars--like the people who design, build and drive them--have common elements. But where the differences between a crew-cab dualie and a sports car are obvious, there are times when, despite all the similarities, visual and technical, two cars can have entirely different characters. Such is the case with the 2001 Lexus IS 300 and the 2001 BMW 330i. Both are rear-wheel-drive sports sedans with 3.
March 3, 2002 |
At first glance, things have never looked better for BMW. Bayerische Motoren Werke has quadrupled its U.S. sales in the last 10 years, zooming from the No. 5 luxury nameplate in 1995 to No. 2 last year. The company is preparing some bold moves, including the planning of a small BMW 1-series; reintroduction of the sporty two-door 6-series and the storied Mini brand; and production of a luxury limousine for Rolls Royce, the marque it takes over Jan. 1. BMW also is very profitable, earning $1.
September 26, 1997 |
The National Highway Traffic Safety Administration said that 410,000 BMW automobiles manufactured between 1992 and 1997 will be recalled to correct a problem that could prevent the cars from slowing down properly. In addition, Rolls Royce Motors, the British luxury auto maker, is recalling 1,621 cars because of possible brake fluid leaks.
January 22, 2003 |
A new Big Three is gearing up to capture the hearts and dollars of well-heeled American car buyers. Instead of General Motors, Ford and Chrysler, the battle is among German manufacturers -- Volkswagen, Mercedes-Benz and BMW -- who are taking over the ultra-luxury market. Volkswagen bought Rolls-Royce and Bentley in 1998, but BMW scored a coup by acquiring rights to the Rolls-Royce name. BMW allowed VW to use the Rolls-Royce name for five years.
August 18, 2007 |
When BMW introduced its retro-inspired Mini Cooper to Americans in 2001, it did so at Detroit's North American International Auto Show, the biggest tent in the industry's annual exhibit circuit around the country. This year, the German automaker's new five-door version will make its North American debut not in the Motor City but at the Los Angeles Auto Show. Why? Stephen Saward, manager of national sales for Mini USA, a division of BMW of North America, calls it the "numbers game."