May 4, 2001 |
BMW is the driving force behind a series of short Internet films from some of the world's most acclaimed directors, including Ang Lee, John Frankenheimer, Wong Kar-Wai and Guy Ritchie, all aimed at promoting the German auto maker. But no one's calling the project--five, five-minute Internet filmlets collectively called "The Hire"--an ad campaign.
May 19, 2000 |
Finally, the answer to every guilt-ridden driver's dream of a car that is swift and showy, yet as environmentally correct as walking. So why isn't anyone buying? When BMW rolled out 15 sleek silver hydrogen-powered sedans here last week to promote their rather limited market debut next month at the Expo 2000 world's fair in Hanover, the move was more to provoke the leftist government here into investing in alternative-fuel development than to catch competitors off guard.
March 17, 2000 |
Ford Motor Co. will announce today that it has agreed to buy the prestigious Land Rover sport-utility unit from Germany's BMW Group for $2.8 billion and plans to relocate the division's North American headquarters to Orange County. The deal is a further nod to Southern California's fast-emerging reputation as a hub for luxury automobile makers and gives Ford another coveted nameplate to add to its portfolio of world-recognized luxury brands, consisting of Lincoln, Jaguar, Volvo and Aston Martin.
August 17, 1996 |
In the go-go 1980s, owning a Mercedes-Benz or BMW was the height of fashion for the conspicuous-consumption crowd. Then came the stock market crash, the luxury tax, a recession and, most important, Japanese rivals. First Honda with its Acura luxury line, and then Toyota with Lexus and Nissan with Infiniti introduced a new level of quality, value and customer pampering to American shores.
September 5, 1995 |
Designworks / USA, auto maker BMW's design studio in Newbury Park, served as artist David Hockney's base recently when he created the 14th annual version of the BMW "Art Car." Hockney spent 2 1/2 days at the studio redecorating a BMW 850CSi. It was the latest in a line of Art Cars that started in 1975. Such artists as Frank Stella, Roy Lichtenstein, Andy Warhol and Alexander Calder have painted BMWs since then. Hockney used a collection of long brushes to paint every inch of the car.
October 2, 1992 |
Fluor Daniel Inc., the international engineering and construction firm, has received a $100-million contract from BMW to build the luxury car firm's first American plant. Fluor Daniel has built facilities for nearly all the major car manufacturers, but this is its first contract with Munich-based Bayerische Motoren Werke AG, said Fluor Daniel spokeswoman Deborah Land. "From our standpoint, BMW is a very prestigious company to work for.
November 26, 1991 |
Most people think of Munich as the home of BMW, but when it comes to the fine art of discerning American car buyers' tastes, BMW looks to Newbury Park for answers. That's the home of Designworks/USA, which for seven years has been helping BMW come up with high-tech seat designs, color patterns, new textures and other features that the German auto maker hopes will lure buyers to BMW and away from competitors.