August 21, 2002 |
BMW recalled 20,500 more of its 1999-model 323i and 328i sedans because side air bags may inflate unexpectedly and cause head injuries, the National Highway Traffic Safety Administration said. The air bags might deploy if the car hits a large pothole or is struck with force that wouldn't cause significant damage, according to the government agency. "A small number of minor abrasions and bruises" have been reported as a result of unexpected deployments, a BMW spokesman said.
March 3, 2002 |
At first glance, things have never looked better for BMW. Bayerische Motoren Werke has quadrupled its U.S. sales in the last 10 years, zooming from the No. 5 luxury nameplate in 1995 to No. 2 last year. The company is preparing some bold moves, including the planning of a small BMW 1-series; reintroduction of the sporty two-door 6-series and the storied Mini brand; and production of a luxury limousine for Rolls Royce, the marque it takes over Jan. 1. BMW also is very profitable, earning $1.
July 4, 2001 |
The auto industry is engaged in a hydrogen war whose stakes are nothing less than supremacy in marketing the fuel that makes possible a zero-emission automotive power source that eliminates pollution--and pumps huge profits into corporate coffers. First, though, someone has to develop an affordable, consumer-friendly system that, unlike the personal computer industry's competing Microsoft and Macintosh operating systems, is standardized for universal use.
May 4, 2001 |
BMW is the driving force behind a series of short Internet films from some of the world's most acclaimed directors, including Ang Lee, John Frankenheimer, Wong Kar-Wai and Guy Ritchie, all aimed at promoting the German auto maker. But no one's calling the project--five, five-minute Internet filmlets collectively called "The Hire"--an ad campaign.
May 19, 2000 |
Finally, the answer to every guilt-ridden driver's dream of a car that is swift and showy, yet as environmentally correct as walking. So why isn't anyone buying? When BMW rolled out 15 sleek silver hydrogen-powered sedans here last week to promote their rather limited market debut next month at the Expo 2000 world's fair in Hanover, the move was more to provoke the leftist government here into investing in alternative-fuel development than to catch competitors off guard.
March 17, 2000 |
Ford Motor Co. will announce today that it has agreed to buy the prestigious Land Rover sport-utility unit from Germany's BMW Group for $2.8 billion and plans to relocate the division's North American headquarters to Orange County. The deal is a further nod to Southern California's fast-emerging reputation as a hub for luxury automobile makers and gives Ford another coveted nameplate to add to its portfolio of world-recognized luxury brands, consisting of Lincoln, Jaguar, Volvo and Aston Martin.
May 8, 1998 |
Britain's Vickers said in a surprise announcement Thursday that it has accepted an offer from Volkswagen for its Rolls-Royce Motor Cars, terminating an earlier deal to sell it to BMW. However, analysts said the battle between the two German auto makers for the luxury car line is not over. Vickers said VW made an improved cash offer of $714.4 million, $150 million higher than the BMW bid Vickers accepted last week.
September 26, 1997 |
The National Highway Traffic Safety Administration said that 410,000 BMW automobiles manufactured between 1992 and 1997 will be recalled to correct a problem that could prevent the cars from slowing down properly. In addition, Rolls Royce Motors, the British luxury auto maker, is recalling 1,621 cars because of possible brake fluid leaks.
August 17, 1996 |
In the go-go 1980s, owning a Mercedes-Benz or BMW was the height of fashion for the conspicuous-consumption crowd. Then came the stock market crash, the luxury tax, a recession and, most important, Japanese rivals. First Honda with its Acura luxury line, and then Toyota with Lexus and Nissan with Infiniti introduced a new level of quality, value and customer pampering to American shores.