March 17, 2000 |
Ford Motor Co. will announce today that it has agreed to buy the prestigious Land Rover sport-utility unit from Germany's BMW Group for $2.8 billion and plans to relocate the division's North American headquarters to Orange County. The deal is a further nod to Southern California's fast-emerging reputation as a hub for luxury automobile makers and gives Ford another coveted nameplate to add to its portfolio of world-recognized luxury brands, consisting of Lincoln, Jaguar, Volvo and Aston Martin.
August 17, 1996 |
In the go-go 1980s, owning a Mercedes-Benz or BMW was the height of fashion for the conspicuous-consumption crowd. Then came the stock market crash, the luxury tax, a recession and, most important, Japanese rivals. First Honda with its Acura luxury line, and then Toyota with Lexus and Nissan with Infiniti introduced a new level of quality, value and customer pampering to American shores.
September 5, 1995 |
Designworks / USA, auto maker BMW's design studio in Newbury Park, served as artist David Hockney's base recently when he created the 14th annual version of the BMW "Art Car." Hockney spent 2 1/2 days at the studio redecorating a BMW 850CSi. It was the latest in a line of Art Cars that started in 1975. Such artists as Frank Stella, Roy Lichtenstein, Andy Warhol and Alexander Calder have painted BMWs since then. Hockney used a collection of long brushes to paint every inch of the car.
October 2, 1992 |
Fluor Daniel Inc., the international engineering and construction firm, has received a $100-million contract from BMW to build the luxury car firm's first American plant. Fluor Daniel has built facilities for nearly all the major car manufacturers, but this is its first contract with Munich-based Bayerische Motoren Werke AG, said Fluor Daniel spokeswoman Deborah Land. "From our standpoint, BMW is a very prestigious company to work for.
November 26, 1991 |
Most people think of Munich as the home of BMW, but when it comes to the fine art of discerning American car buyers' tastes, BMW looks to Newbury Park for answers. That's the home of Designworks/USA, which for seven years has been helping BMW come up with high-tech seat designs, color patterns, new textures and other features that the German auto maker hopes will lure buyers to BMW and away from competitors.
October 6, 1989 |
BMW of North America Inc. said Thursday that it will cut prices on some 1990 models by nearly 9% and improve its distribution system in an effort to raise annual U.S. sales from about 68,000 cars this year to 85,000 cars by the mid-1990s. Karl Gerlinger, BMW North America's recently appointed president, said the new pricing reflects a fundamental change in the U.S. luxury car market that has shrunk from 1.4 million cars in 1986 to just over 1 million units this year.