June 13, 2002
"Ranchers Feeling the Heat" (June 8), about animal-rights activists and restaurant and grocery chains urging ranchers in the U.S. to stop the practice of branding their cattle because it is cruel to the cows, misses the obvious. These are beef cattle; their ultimate destination is dinner plates across America. Are restaurants and grocery stores going to eventually stop selling beef altogether? Are the milking machines next? Will it be "humiliating" to the cows if we milk them? If you follow the logic of animal-rights activists, is their next step to eliminate beef and dairy products altogether?
June 10, 1998 |
Keith Alexander, a guitar player for the hard rock band Dee Snider, and owner and senior piercer at Modern American Body Arts in Brooklyn, N.Y., says he won't brand just anybody. Alexander, who writes a monthly column for Tattoo Savage magazine, has been branding since the early 1990s and calls the practice "spiritual." "I turn down a lot of people if I don't like the symbol," Alexander says.
CALIFORNIA | LOCAL
December 16, 2010 |
Corporate sponsors could soon be adding their names to L.A. school athletic fields, auditoriums and other campus properties. The Los Angeles Unified School District board moved forward Tuesday with plans to seek corporate sponsors as a means of generating revenue. Under the approved rules, the superintendent could sign agreements worth up to $500,000, with school board approval required for larger amounts. Sponsors would not be able to sell or market specific products to children; instead, they would have "branding" opportunities.
July 10, 2010 |
Now that King James has set the table, gentle celebrity subjects, what's the holdup? Newsmakers, can't you plainly see from ESPN's LeBronapalooza that media entities are ready to deal away control of their programming? You have a brand. They have the channels. Let the feast begin! Lindsay Lohan, you don't have to go to that lockup in Lynwood all by your lonesome. Bring TMZ or E! along. Maybe stodgy L.A. County usually won't allow cameras inside its jails. But LeBron James scooped up the ad revenue from Thursday night's ESPN special for the Boys & Girls Clubs of America.
August 11, 2009 |
One of my many undistinguished postings was a summer job as an assistant manager of a Radio Shack (then spelled as two words) in a strip mall in Rock Springs, Wyo. Dante couldn't think of a better description of hell. This was in 1982, and Radio Shack was actually a pretty happening electronics retailer, selling cordless phones, turntables, circuit boards, resistors and a magical something called a TRS-80 Color Computer, with which one could glimpse the future's horizons in a game called Starfire.
November 24, 2013 |
For menswear aficionados, Italian luxury label Ermenegildo Zegna has long stood for a high-quality yet understated gray-flannel sensibility. But for colorful, personality-driven runway fashion? Not so much. Which is why it's significant that, after 103 years, the brand has decided to put a face with its name for the first time in a branding initiative that was unveiled earlier this month in the razzle-dazzle capital of the world, Los Angeles. The new star is Stefano Pilati, who spent eight years as creative director of Yves Saint Laurent and who joined the Zegna Group in January as head of design for the Ermenegildo Zegna brand and designer of Couture, its premium menswear line of handmade suits, shirts, outerwear and accessories, which was shown on the runway for the first time during Milan fashion week in June.