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Breakfast cereal lovers: Sharpen your coupon clippers! A new wave of coupon and promotional wars is coming soon as cereal manufacturers escalate their battle for domination of American breakfast tables, analysts predict.
August 5, 1996 | Associated Press
The great Olympic Wheaties box mystery is over. And the winner is Michael Johnson. And Dan O'Brien. And Amy Van Dyken. And Tom Dolan. And Kerri Strug, Shannon Miller, Dominique Dawes, Dominique Moceanu, Amanda Borden, Amy Chow and Jaycie Phelps. That's right, the entire U.S. women's gymnastics team. This was, after all, the Atlanta Olympics. where nothing was done in a small way.
December 16, 1994
West Covina's poorest schoolchildren won't have to sit much longer hungry and inattentive in class because their parents cannot always provide breakfast. Their hunger pains, documented in a recent "Hunger in America" series by Times Staff Writer Sonia Nazario, will ease and their ability to learn will increase. That's because a majority of the school board finally voted to put the health of low-income students over board members' political ideology.
March 2, 1990 | MAX JACOBSON
Singapore Corner seems to be going through an identity crisis. It's your basic neighborhood daytime place, except that it can't decide whether to serve bacon and eggs and burgers to surf-hungry teens or nasi goreng to travel-savvy cosmopolitans. Singapore is arguably the food capital of Asia. It's a place where several cultures--Malay, Chinese, English, Dutch, Indonesian and Indian--coexist. Eating is such an obsession there that even the street hawkers run ads in the local newspapers.
February 20, 1985 | DEBORAH CAULFIELD, Times Staff Writer
Whenever Hollywood's newest young Turks talk about one another, Emilio Estevez's name invariably crops up. "Emilio just wrote and starred in his own movie," someone might confide in admiring tones. ("That Was Then, This Is Now," based on the S. E. Hinton novel). "He's re-e-e-a-a-l-ly hot ." Just what kind of cinematic Wunderkind is this 22-year-old actor, whose most recent performance in "The Breakfast Club" has drawn so much critical praise?
May 7, 1995 | LINDA DANNENBERG, Dannenberg is author of "Paris-Boulangerie-Patisserie" and "Paris Bistro Cooking," (Clarkson Potter, $35 for Boulangerie, $32.50 for Bistro)
On the first day of my first visit to Paris 25 years ago, I had two urgent mandates: one, to find temporary quarters in a girls' dormitory near the Faubourg-St-Honore and two, to buy my first true French croissant. After the first order of business was accomplished with relatively little hassle (my student I.D. and papers showing I had a summer job just up the rue were all in order), I left my luggage in my new quarters, ignored my jet lag and set out to find a patisserie.
When breakfast cereals were put on the market in Japan 27 years ago, Japanese preferred to start the day with seaweed, raw eggs, rice, fish and vegetables. The few customers who bought the products of the two pioneers--Kellogg and a Japanese company called Cisco--thought cereals were best suited as snacks for children. So did grocery stores, which displayed cereal in the candy and snack section. Worse yet, older people mistook it for bird food.
May 17, 2009 | Elaine Woo
Robert B. Choate, an engineer-turned-consumer advocate whose campaign against sugary breakfast cereals led manufacturers to bolster the nutritional value of their products, died May 3 at a retirement community in Lemon Grove in San Diego County. He was 84. The cause was complications of dementia, according to his son, Christopher.
June 18, 1999 | Bloomberg News
Kellogg Co. said it may shut a portion of its cereal plant in Battle Creek, Mich., and fire up to 700 hourly and salaried workers to trim costs. The cuts at its largest and oldest North American plant would account for 4.8% of the company's work force of 14,500 worldwide. The maker of Rice Krispies, Frosted Flakes, Pop Tarts and other breakfast foods said the move would help save $35 million to $45 million a year.
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