Brentwood School

Most solicitations don't begin with the words "don't give," but that's the approach being used this year by the private Oakwood School in a clever, celebrity-packed appeal timed to its annual fundraising drive.

When David and Jacki Horwitz read an article in The Times about Lorelei Oliver's struggle to find a good school for her son Kamal Key, their response was immediate: Perhaps, they inquired, there was a fund to which they could contribute to help the 12-year-old, who had been admitted to a prestigious but costly private campus?