April 3, 1989 |
Burger King Corp. said today it will lay off about 35% of its headquarters and field staff in a restructuring plan that is occurring three months after the $5.3-billion acquisition of the fast-food chain and its parent Pillsbury by the British conglomerate Grand Metropolitan PLC. "These reductions are absolutely necessary for Burger King to achieve its potential," said Barry J. Gibbons, Burger King chief executive officer. Burger King's profits are down about 60% from 1986.
June 30, 1989
Burger King Says Pepsi Is It: Burger King Corp. announced that it will remain in the Pepsi generation after reviewing its soft drink vendor agreement and considering an offer to switch domestic business to Coca-Cola. "After an exhaustive review of proposals from both Pepsi Cola Co. and Coca-Cola USA, we've decided to continue our relationship with Pepsi," said Barry J. Gibbons, chief executive of Burger King Corp. Burger King International will continue its current agreement with Coca-Cola.
December 19, 2008 |
Looking to beef up your mojo this holiday season? Burger King Corp. may have just the thing. The home of the Whopper has launched a new men's body spray called Flame. The company describes the spray as "the scent of seduction with a hint of flame-broiled meat." The fragrance is on sale at New York retailer Ricky's NYC in stores and online for a limited time for $3.99.
November 6, 2001 |
Burger King Corp. and AOL Time Warner Inc. have entered a marketing partnership. Financial terms weren't disclosed. Burger King will advertise AOL Time Warner music and films, including New Line Productions' "The Lord of the Rings," at its restaurants. AOL Time Warner will promote Burger King on TV networks, including CNN, in magazines and through the Internet, the companies said.
April 2, 1998 |
A few years ago, Taco Bell Inc. ignited public protest with an April 1 announcement that the Irvine-based company had purchased the Liberty Bell. On Wednesday, Burger King Corp. followed suit, fooling some customers into believing that the Miami-based restaurant chain was introducing a new "Left-Handed Whopper." According to a full-page advertisement in USA Today, "After years of neglect, left-handed eaters will no longer need to conform to traditional right-handed eating methods."
July 25, 2001 |
Diageo's Burger King Corp. unit named Bennett Nussbaum chief financial officer to replace Colin Heggie, who left last year. Nussbaum, 55, was finance chief at Kinko's Inc., the closely held operator of more than 1,000 photocopying and printing stores. Miami-based Burger King is the No. 2 U.S. hamburger chain behind McDonald's Corp. Nussbaum will report to Burger King Chief Executive John Dasburg and will assist the company in plans to separate from parent Diageo, the company said.