December 29, 2004 |
For those luxury SUV customers who hate to make decisions, allow me to present the 2005 Cadillac Escalade ESV Platinum Edition. The only choice you'll have to make is one of four colors; everything else is included. And I mean everything. As if the regular Cadillac Escalade isn't big enough, the ESV adds 22 inches to the length.
December 15, 2004 |
Whether he was falling into or out of love, the late Ray Charles had a penchant for falling into Detroit's cars when he sang the blues. Charles favored Cadillac, the standard of motorized excellence in the 1950s when he began establishing his reputation as one of the world's greatest performers of blues and country music. To get his woman, he needed that car -- the symbol of wealth, the high-powered version of manhood.
March 10, 2004 |
As Cadillac heads down the road, what kind of music is on the stereo? The GM luxury division's "Break Through" television ad campaign defibrillates viewers' hearts with Led Zeppelin's 1971 classic "Rock and Roll." Let us not kid ourselves. This ad campaign is aimed primarily at white boomers, affluent suburbanites as young as 44 and as old as, say, Robert Plant and Jimmy Page, rock gods who are spending entirely too much time in the bathroom.
August 14, 2003 |
General Motors Corp.'s Cadillac luxury brand Wednesday topped a J.D. Power & Associates survey of customer satisfaction with their dealers, while its Saturn brand slumped from first to fifth. The world's largest automaker led the survey for the fourth straight year. Porsche moved up to second from eighth in the annual study by the Westlake Village-based research company. Cadillac was second in 2002. Ford Motor Co.'s Lincoln remained third and its Mercury brand rose to fourth from ninth.
December 25, 2002 |
Cadillac celebrated its 100th birthday this year but is following a design philosophy that focuses on the road ahead with only an occasional glance in the rearview mirror. Starting with the 1999 Evoq concept, the luxury division of General Motors Corp. adopted a bolder look highlighted by sharp edges and creases. Those touches carry over to the CTS sedan and the SRX, a sport utility vehicle that Cadillac plans to unveil next month at the North American International Auto Show in Detroit.
September 11, 2002 |
AUTOS * General Motors Corp., the world's biggest auto maker, recalled about 280,000 Cadillac DeVille sedans from the 2000 to 2002 model years to fix seat belts that might not stay locked in a crash. The auto maker told the National Highway Traffic Safety Administration that front lap or shoulder belt retractors may fail when the car slows more than 21 mph before a crash. No problems or injuries have been reported by owners, after failures were noted in crash tests as early as November 2000.