January 11, 2008 |
Cadillac unveiled a concept car this week that runs partially on hydrogen, adding to the ranks of futuristic vehicles powered by the universe's most common element. Yet even if you could drive it -- there's only one now -- you couldn't get from L.A. to San Francisco, because there aren't enough fueling stations. The state, through its Hydrogen Highway program, has been pushing to create a network of 100 hydrogen fueling stations by 2010.
May 10, 2006 |
LATELY, while pondering a new set of wheels, I'm wrestling with a notion shared by many car shoppers today: Do we buy one last great ride regardless of the gas costs and mileage, sensing that the end of an era is at hand? Or do we give in to the good angel on the shoulder, who whispers that it's not just about us anymore. Decisions like this are now about bigger things: geopolitics, global warming, living within our means.
September 7, 2005 |
Kicking out the old folks is a full-time occupation for many of today's marketers. It is an unkind acknowledgment that old people usually die before the young. Dead people don't spend money. Most marketers, of course, are too slick to be that blunt. They'd rather sell "youth" than emphasize demise. Take car advertisements: They give the impression that no one over 45 drives. Middle-aged people and senior citizens don't exist in those pitches. They've joined the ranks of the disappeared.
December 29, 2004 |
For those luxury SUV customers who hate to make decisions, allow me to present the 2005 Cadillac Escalade ESV Platinum Edition. The only choice you'll have to make is one of four colors; everything else is included. And I mean everything. As if the regular Cadillac Escalade isn't big enough, the ESV adds 22 inches to the length.
December 15, 2004 |
Whether he was falling into or out of love, the late Ray Charles had a penchant for falling into Detroit's cars when he sang the blues. Charles favored Cadillac, the standard of motorized excellence in the 1950s when he began establishing his reputation as one of the world's greatest performers of blues and country music. To get his woman, he needed that car -- the symbol of wealth, the high-powered version of manhood.
April 7, 2004 |
ONLY about 15% of Americans know how to drive a manual transmission. This is not surprising. Most Americans couldn't find France on a map and couldn't name the chief justice of the United States if William H. Rehnquist bit them on the face.