March 12, 1985
The California Lottery Commission listened to sales pitches by entrepreneurs promoting everything from a megabuck multiservices contract to run the entire lottery system to a modest proposal to share in the printing of instant tickets. No action was taken on the presentations, which were made at the request of the commission in an effort to determine the type of game to be set up as California's first lottery.
September 18, 1997 |
Advertiser: California Lottery Commission Agency: Grey Advertising West, Los Angeles Challenge: Find a new way to generate interest in the lottery. The Ads: A series of TV ads shows how various people react when they learn they've won the lottery. A man freezes when he phones his wife. Female co-workers gather in the ladies' room to share the news. A mother dances quietly at home with her young daughter. Result: The last batch of ads, from the commission's previous agency, J.
August 29, 1985 |
The Senate Rules Committee on Wednesday approved the appointment of Michael Michalko as director of the California Lottery Commission after he pledged to avoid "a hard sell" in advertising the games. Michalko said television and radio advertising will focus on how the lottery is played and where to buy tickets. "What you will not see here is anything that would be offensive or be associated with a Madison Avenue approach, a hard sell," Michalko told the Senate panel.
May 12, 1993 |
On the eve of his contested confirmation hearing, California Lottery Commission member Richard A. Cramer abruptly resigned Tuesday, saying the press of business prevented him from devoting enough time to the job. Cramer, a San Diego businessman who was appointed to the commission by Gov. Pete Wilson a year ago, was scheduled to appear before the Senate Rules Committee today to answer questions about the lottery's handling of a series of contracts.
January 8, 1986 |
Will deliver his State of the State message to the Legislature on Thursday. Will present a 1986-87 state budget totaling about $37 billion to lawmakers on Friday. Assembly Bills Introduced: Death Penalty: AB2598 by Assemblyman Ross Johnson (R-La Habra) would withhold the salaries of state Supreme Court justices if they had not ruled on a death penalty appeal within the required period of 150 days.
CALIFORNIA | LOCAL
March 7, 1985
The California Lottery Commission is taking its time in setting up the lottery that voters approved last November. Some people complain that Gov. George Deukmejian dragged his feet on a measure that he opposed, and others explain that the commission is exercising proper prudence in creating what will be one of the largest legal gambling operations in the country. Either way, the March 21 deadline set by the initiative will not be met, though there seems little harm in that.