November 13, 2009 |
The California Milk Advisory Board may have shot itself in the hoof. The board, which promotes the state's dairy farmers and is overseen by the California Department of Food and Agriculture, is again preparing to film commercials touting California milk from California cows -- in New Zealand. In January, it plans to shoot part of its new series of 10 California "Happy Cows" TV commercials in Auckland, taking advantage of that country's low production costs. It comes just after California began offering film tax incentives this summer to reverse so-called runaway production that has caused the loss of thousands of jobs in the Los Angeles area as other states and countries have siphoned off film and TV crews with lucrative financial incentives.
May 29, 2010
Great milk comes from happy cows, and great milk commercials come from New Zealand. At least according to the California Milk Advisory Board. The organization, originator of the "Real California Milk" slogan (but not the more famous "Got Milk?" slogan, which comes from the California Milk Processor Board), became a target of scorn after The Times reported last fall that it was planning to film 10 commercials promoting Golden State milk not here in the world's commercial production capital but in Auckland, New Zealand.
August 26, 2001
"Real California Cheese Country" is a recently updated map-brochure that lists 27 cheese makers in the state, most of which offer tours or tastings. Send a self-addressed, stamped envelope, with a request for Brochure No. 21108, to Real California Cheese Country Brochure, California Milk Advisory Board, 3800 Cornucopia Way, Suite D, Modesto, CA 95358. For more information: http://www.realcaliforniacheese.com.
June 4, 2000 |
California is the nation's leading dairy state, with more than 50 cheese makers producing more than 130 varieties of cheese. * Spanish missionary Father Junipero Serra introduced cheese-making to California in the late 1700s. * David Jacks of Monterey first marketed "Monterey Jack" in 1882; California produced 168 million pounds of the cheese last year. * The star of the California Milk Advisory Board's "It's the Cheese" campaign is California-made Cheddar. * In 1997, the Rev. Robert H.
May 2, 2002 |
People for the Ethical Treatment of Animals filed a complaint Tuesday with the Federal Trade Commission, alleging that the California Milk Advisory Board engaged in deceptive advertising with its "Happy Cow" commercials. The complaint says the idyllic commercials, which take place in grassy pastures and end with the tag line "Great cheese comes from happy cows.
September 16, 1986
San Diego stores this week will be the first in the nation to market a new type of milk, richer in calcium, with "today's fit, health-conscious woman" in mind. Vital 15 was developed by the California Milk Advisory Board and is being introduced with a $1.3-million promotional campaign.