March 27, 2003 |
A lawsuit charging that California cows aren't as happy as an advertising campaign implies has been thrown out by a San Francisco judge. People for the Ethical Treatment of Animals had filed a lawsuit accusing the San Francisco-based California Milk Advisory Board -- the group behind the "Happy Cows" ad campaign -- of false advertising. But Superior Court Judge David Garcia ruled late Tuesday that the government is exempt from the false advertisement laws that apply to private individuals.
November 4, 2003 |
California is about to become the big cheese. Already the nation's largest milk producer, the Golden State (think cheddar) will pass Wisconsin to be the top cheese maker by 2005, the California Milk Advisory Board said Monday. Size matters, according to state dairy officials, who point to the numbers: There are 1.7 million dairy cows in California and 2,100 dairies that sell more than $4 billion in milk annually and pay about $600 million in wages. California made 1.
November 13, 2009 |
The California Milk Advisory Board may have shot itself in the hoof. The board, which promotes the state's dairy farmers and is overseen by the California Department of Food and Agriculture, is again preparing to film commercials touting California milk from California cows -- in New Zealand. In January, it plans to shoot part of its new series of 10 California "Happy Cows" TV commercials in Auckland, taking advantage of that country's low production costs. It comes just after California began offering film tax incentives this summer to reverse so-called runaway production that has caused the loss of thousands of jobs in the Los Angeles area as other states and countries have siphoned off film and TV crews with lucrative financial incentives.
May 29, 2010
Great milk comes from happy cows, and great milk commercials come from New Zealand. At least according to the California Milk Advisory Board. The organization, originator of the "Real California Milk" slogan (but not the more famous "Got Milk?" slogan, which comes from the California Milk Processor Board), became a target of scorn after The Times reported last fall that it was planning to film 10 commercials promoting Golden State milk not here in the world's commercial production capital but in Auckland, New Zealand.
August 26, 2001
"Real California Cheese Country" is a recently updated map-brochure that lists 27 cheese makers in the state, most of which offer tours or tastings. Send a self-addressed, stamped envelope, with a request for Brochure No. 21108, to Real California Cheese Country Brochure, California Milk Advisory Board, 3800 Cornucopia Way, Suite D, Modesto, CA 95358. For more information: http://www.realcaliforniacheese.com.
March 15, 2014 |
FALLON, Nev. - The dairy plant with its tangle of stainless steel pipes rises out of the parched landscape here like a beckoning oasis. Perched on the outskirts of this desert town dotted with small churches and roadside casinos, the factory represents a potential lifeline for nearly two dozen nearby dairy farmers. In a few weeks, every drop of milk collected from the surrounding farms will be brought to the plant and converted into fine powder inside a towering heating chamber specially made for the $85-million facility.