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BUSINESS
June 30, 2010 | By Richard Verrier, Los Angeles Times
Call it the Happy Cow bill. The California Legislature is chewing over a measure that would require commercials promoting state products, and that are financed with public funds, to be produced in California. The California Assembly voted to approve the bill last month and this week it will be taken up by the Senate Appropriations Committee, with a vote by the full Senate expected in August. Assemblyman Ted W. Lieu (D-Torrance) introduced the bill in response to the outcry over a decision by the California Milk Advisory board last year to shoot part of its new series of 10 California "Happy Cows" TV commercials in Auckland, New Zealand, to take advantage of that country's low production costs.
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BUSINESS
June 30, 2010 | By Richard Verrier, Los Angeles Times
Call it the Happy Cow bill. The California Legislature is chewing over a measure that would require commercials promoting state products, and that are financed with public funds, to be produced in California. The California Assembly voted to approve the bill last month and this week it will be taken up by the Senate Appropriations Committee, with a vote by the full Senate expected in August. Assemblyman Ted W. Lieu (D-Torrance) introduced the bill in response to the outcry over a decision by the California Milk Advisory board last year to shoot part of its new series of 10 California "Happy Cows" TV commercials in Auckland, New Zealand, to take advantage of that country's low production costs.
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BUSINESS
February 12, 1999 | DAVAN MAHARAJ, legal business reporter
Having a Cow: Why does Gallo Cattle Co. keep losing its 1st Amendment lawsuit? . . . It's probably the cheese! The U.S. 9th Circuit Court of Appeals on Thursday upheld a judge's order dismissing Gallo's suit against the California Milk Advisory Board. The cattle company, a partnership owned by Joseph Gallo and his son Michael, had claimed its free-speech rights were violated because the firm was forced under state law to contribute to the Real California Cheese advertising campaign.
OPINION
May 29, 2010
Great milk comes from happy cows, and great milk commercials come from New Zealand. At least according to the California Milk Advisory Board. The organization, originator of the "Real California Milk" slogan (but not the more famous "Got Milk?" slogan, which comes from the California Milk Processor Board), became a target of scorn after The Times reported last fall that it was planning to film 10 commercials promoting Golden State milk not here in the world's commercial production capital but in Auckland, New Zealand.
BUSINESS
November 4, 2003 | Jerry Hirsch, Times Staff Writer
California is about to become the big cheese. Already the nation's largest milk producer, the Golden State (think cheddar) will pass Wisconsin to be the top cheese maker by 2005, the California Milk Advisory Board said Monday. Size matters, according to state dairy officials, who point to the numbers: There are 1.7 million dairy cows in California and 2,100 dairies that sell more than $4 billion in milk annually and pay about $600 million in wages. California made 1.
BUSINESS
November 13, 2009 | Richard Verrier
The California Milk Advisory Board may have shot itself in the hoof. The board, which promotes the state's dairy farmers and is overseen by the California Department of Food and Agriculture, is again preparing to film commercials touting California milk from California cows -- in New Zealand. In January, it plans to shoot part of its new series of 10 California "Happy Cows" TV commercials in Auckland, taking advantage of that country's low production costs. It comes just after California began offering film tax incentives this summer to reverse so-called runaway production that has caused the loss of thousands of jobs in the Los Angeles area as other states and countries have siphoned off film and TV crews with lucrative financial incentives.
OPINION
May 29, 2010
Great milk comes from happy cows, and great milk commercials come from New Zealand. At least according to the California Milk Advisory Board. The organization, originator of the "Real California Milk" slogan (but not the more famous "Got Milk?" slogan, which comes from the California Milk Processor Board), became a target of scorn after The Times reported last fall that it was planning to film 10 commercials promoting Golden State milk not here in the world's commercial production capital but in Auckland, New Zealand.
TRAVEL
August 26, 2001
"Real California Cheese Country" is a recently updated map-brochure that lists 27 cheese makers in the state, most of which offer tours or tastings. Send a self-addressed, stamped envelope, with a request for Brochure No. 21108, to Real California Cheese Country Brochure, California Milk Advisory Board, 3800 Cornucopia Way, Suite D, Modesto, CA 95358. For more information: http://www.realcaliforniacheese.com.
MAGAZINE
June 4, 2000 | LEILAH BERNSTEIN
California is the nation's leading dairy state, with more than 50 cheese makers producing more than 130 varieties of cheese. * Spanish missionary Father Junipero Serra introduced cheese-making to California in the late 1700s. * David Jacks of Monterey first marketed "Monterey Jack" in 1882; California produced 168 million pounds of the cheese last year. * The star of the California Milk Advisory Board's "It's the Cheese" campaign is California-made Cheddar. * In 1997, the Rev. Robert H.
NEWS
September 16, 1986
San Diego stores this week will be the first in the nation to market a new type of milk, richer in calcium, with "today's fit, health-conscious woman" in mind. Vital 15 was developed by the California Milk Advisory Board and is being introduced with a $1.3-million promotional campaign.
BUSINESS
November 13, 2009 | Richard Verrier
The California Milk Advisory Board may have shot itself in the hoof. The board, which promotes the state's dairy farmers and is overseen by the California Department of Food and Agriculture, is again preparing to film commercials touting California milk from California cows -- in New Zealand. In January, it plans to shoot part of its new series of 10 California "Happy Cows" TV commercials in Auckland, taking advantage of that country's low production costs. It comes just after California began offering film tax incentives this summer to reverse so-called runaway production that has caused the loss of thousands of jobs in the Los Angeles area as other states and countries have siphoned off film and TV crews with lucrative financial incentives.
BUSINESS
November 4, 2003 | Jerry Hirsch, Times Staff Writer
California is about to become the big cheese. Already the nation's largest milk producer, the Golden State (think cheddar) will pass Wisconsin to be the top cheese maker by 2005, the California Milk Advisory Board said Monday. Size matters, according to state dairy officials, who point to the numbers: There are 1.7 million dairy cows in California and 2,100 dairies that sell more than $4 billion in milk annually and pay about $600 million in wages. California made 1.
BUSINESS
February 12, 1999 | DAVAN MAHARAJ, legal business reporter
Having a Cow: Why does Gallo Cattle Co. keep losing its 1st Amendment lawsuit? . . . It's probably the cheese! The U.S. 9th Circuit Court of Appeals on Thursday upheld a judge's order dismissing Gallo's suit against the California Milk Advisory Board. The cattle company, a partnership owned by Joseph Gallo and his son Michael, had claimed its free-speech rights were violated because the firm was forced under state law to contribute to the Real California Cheese advertising campaign.
BUSINESS
May 2, 2002 | Melinda Fulmer
People for the Ethical Treatment of Animals filed a complaint Tuesday with the Federal Trade Commission, alleging that the California Milk Advisory Board engaged in deceptive advertising with its "Happy Cow" commercials. The complaint says the idyllic commercials, which take place in grassy pastures and end with the tag line "Great cheese comes from happy cows.
CALIFORNIA | LOCAL
September 18, 1986
Today: Quarter Horse Show, 9 a.m., 1, 7:30 p.m. L.A. Sheriff's Department Drug Abuse Program, 1 p.m. "Huggies" Diaper Derby, 1 p.m. Dairy Delights Demonstration, California Milk Advisory Board, 2, 3, 6 p.m. Native Animals of the Southwest Exhibit, 12-6 p.m. Wildlife Clay Carving Contest, 4:30 p.m. Friday: Special Olympics--Meet the Athletes, 11:30 a.m. Forestry Department Exhibits & Demonstrations, 4 p.m. National Open Ladies Lead, 6 p.m.
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