Carl S Jr Restaurant

At a time when the Los Angeles advertising industry is already staggering, an unexpected blow was landed on Monday when Carl's Jr. handed the creative portion of its $25-million advertising business to a San Francisco agency. Winning the business is Goodby, Berlin & Silverstein, an upstart ad firm perhaps best known for its carefully crafted ads for Royal Viking Cruise Line.

At a time when the Los Angeles advertising industry is already staggering, an unexpected blow was landed on Monday when Carl's Jr. handed the creative portion of its $25-million advertising business to a San Francisco agency. Winning the business is Goodby, Berlin & Silverstein, an upstart ad firm perhaps best known for its carefully crafted ads for Royal Viking Cruise Line.