BUSINESS
April 22, 2011 | By Andrea Chang, Los Angeles Times
Score one for the little guy. In siding with MGA Entertainment Inc. over rival Mattel Inc. in the retrial over who owns the rights to the billion-dollar Bratz doll franchise, a federal jury said the toy giant had not proved its allegations of copyright infringement. What's more, some jurors said they sympathized with MGA's plight as a small company trying to compete with the industry behemoth. "I don't think anyone should be able to bully someone and own everything," said juror Nadine Done, 22. The eight-person jury unanimously rejected Mattel's copyright infringement claims; said Mattel did not own the rights to the dolls, early models or sketches; and said MGA did not steal trade secrets.
BUSINESS
April 16, 2011 | By Andrea Chang, Los Angeles Times
Robust sales of dolls helped Mattel Inc. report an 8% sales increase for the first quarter, but higher costs at the world's No. 1 toy maker — including increased legal fees for the prolonged Bratz trial — led to a significant drop in profit. For the three months that ended March 31, sales totaled $951.9 million, compared with $880.1 million for the same quarter a year earlier, the company said Friday. Profit fell 33% to $16.6 million, or 5 cents a share, from $24.8 million, or 7 cents.
BUSINESS
April 9, 2011 | By Andrea Chang, Los Angeles Times
After nearly three months of courtroom testimony, the bitter dispute between toy giant Mattel Inc. and rival MGA Entertainment Inc. over ownership of the sassy Bratz doll line was sent to a jury for deliberations. A verdict could come as soon as next week. The jury heard final arguments in the copyright infringement case in federal court in Santa Ana on Friday in front of a packed courtroom that included the chief executives of both companies. A major point of contention centers on when and where Bratz creator and former Barbie designer Carter Bryant came up with the idea for the wildly popular multi-ethnic dolls known for their oversized heads, pouty lips and risque clothing.
BUSINESS
February 11, 2011 | By Andrea Chang, Los Angeles Times
The bitter battle over ownership of the Bratz dolls has grown more acrimonious, with toy giant Mattel Inc. seeking a mistrial following scathing remarks made on the stand by the chief executive of rival MGA Entertainment Inc. In his testimony this week, Isaac Larian, the colorful and outspoken head of MGA, contended that the stress from the years-long dispute with Mattel killed his father, destroyed his family and caused Bratz creator Carter Bryant...
BUSINESS
February 3, 2011 | By Andrea Chang, Los Angeles Times
Mattel Inc., the world's largest toy maker, reported strong fourth-quarter and full-year results Wednesday thanks to healthy sales of core brands and doll lines including Barbie, American Girl and Monster High. For the three months ended Dec. 31, the El Segundo company reported profit of $325.2 million, or 89 cents a share, compared with $328.4 million, or 89 cents, in the same quarter a year earlier. Fourth-quarter sales totaled $2.12 billion, a 9% increase from the year-earlier quarter; sales in the U.S. were up 11%. The fourth quarter is the most important time of the year for toy makers, with many seeing nearly 40% of their sales come during the holiday rush.
BUSINESS
January 18, 2011 | By Andrea Chang, Los Angeles Times
It's the Battle of the Bratz, the sequel. Bitter toy rivals Mattel Inc. and MGA Entertainment Inc. were back in court Tuesday to renew their years-long battle over who owns the billion-dollar Bratz, the sexy-with-an-attitude dolls that debuted a decade ago and deeply cut into Mattel's Barbie empire. During the first trial in 2008, a jury in Riverside found that Bratz inventor and former Barbie designer Carter Bryant was in Mattel's employ when he developed the concept for the immensely popular dolls.