May 5, 1994 |
El Pollo Loco--apparently speedier than fast-food competitors who pretend to run for the border--has actually crossed over into Mexico--for its ads. The Irvine-based company has filmed its newest TV commercials at Rosarito Beach. Scenes of busy Mexican streets dominate the 30-second spots, as chefs prepare food in an open-air restaurant.
August 13, 1987 |
Orange County's largest Latino ad agency has lost a $5-million Pacific Bell Latino account to an Irvine-based newcomer, Casanova Pendrill Publicidad. Pacific Bell reached out and touched Casanova Pendrill last week, rejecting incumbents Mendola Dillon & Asociados of Newport Beach and Bermudez & Associates of Los Angeles. With the Pac Bell account, 4-year-old Casanova Pendrill becomes the county's No.2 Latino shop based on billings. The company said its yearly billings are about $18 million.
January 10, 1996 |
El Pollo Loco has hired a large national advertising agency to help promote the Mexican-style fast-food chain and its expansion plans. The chain, known for its flame-broiled chicken, said the Los Angeles office of Foote, Cone & Belding will take over its $10-million advertising account. El Pollo Loco needs a "deeper pool of talent" to help it expand across the country and outside the United States, said Lou Franson, vice president of marketing.
November 6, 1991 |
In a sign of the growing strength of the Latino market, a record number of companies and individuals is expected to participate in the fourth annual Se Habla Espanol trade show that begins here today. Seventy-three companies and about 1,500 people are expected to attend the show, which continues through Friday and is the largest such event for the Latino communications industry.
February 9, 1992 |
About two years ago, Security Pacific National Bank was developing a marketing program geared toward Spanish-speaking customers. It discovered that its motto, "Your bank for life," couldn't be directly translated into Spanish. The wrong translation might imply that a depositor would be serving a life sentence at the big Los Angeles-based bank.
CALIFORNIA | LOCAL
February 1, 2000 |
My mother was a stickler for Spanish. She spoke it perfectly and expected the same of us. But what a struggle it must have been to enforce linguistic boundaries around eight children who were rapidly soaking up English from school, TV and rock'n'roll, all without a day of formal instruction in their mother's tongue. Like most children of Latino immigrants, we naturally lapsed into Spanglish, a bastardized brew of both languages.