October 21, 1990 |
The hype and hoopla surrounding the fall TV season tend to mask what every network programmer knows: that most new shows will fail, either because they are up against killer competition or their scripts and stars don't click with the audience. Thus the networks have learned, like the Boy Scouts, to be prepared. Even as executives order shows for the fall, they order the shows that will replace the ones that don't make the Nielsen grade.
August 14, 1997 |
CBS doesn't have the NFL. It doesn't have the NBA or major league baseball. But it does have golf, lots of it, including this week's PGA Championship. "There isn't another network where golf is as important as it is to CBS," said Rob Correa, CBS Sports vice president of programming. "We are the golf network. We're the leader. We have the best schedule in quality and quantity." That may be the case, but it comes with a price.
November 2, 1994 |
CBS' "Chicago Hope" got crushed by NBC's "ER" in the Thursday-night battle of medical dramas this fall, but it turns out that it was nothing personal. Millions of viewers were only too happy to take a look when CBS put the series on at a more convenient hour last Sunday--namely, into the slot normally occupied by "Murder, She Wrote." Ratings released Tuesday by the A.C. Nielsen Co. showed that "Chicago Hope," co-starring Adam Arkin, ranked No.
August 8, 1997 |
Leslie Moonves has been named president of CBS Television, expanding his responsibilities to include all aspects of network programming and distribution except for news and sports. In the wake of the move, CBS Television Network President James Warner, 44, will leave, his position having been eliminated. "I understand it," said Warner, who had been with CBS since 1989. "You need a single person at the top. . . . I thought a clean break made sense."
November 30, 1991 |
Oh, it was a beautiful plan by CBS. The network had finally put "Dallas" out to pasture in May, and there were all those middle-aged and older Friday-night viewers just waiting for new programming that also would be tailored to their tastes. The strategy was simple: Concede the kids in the audience to ABC's dominant Friday lineup of such shows as "Family Matters" and "Perfect Strangers." Build up the resurgent CBS network where possible.
November 28, 1992 |
Calling Dan Quayle. Calling Dan Quayle. CBS knew how valuable the vice president was when the fall premiere of "Murphy Brown" went through the roof in the ratings--responding to Quayle's criticism of the series. The network's glittering Monday lineup looked untouchable as "Murphy Brown" and "Northern Exposure" were joined by two lively new series about romantic relationships, "Love & War" and "Hearts Afire," which both drew strong ratings in their early outings.