April 24, 2009 |
Call it the Obama Effect. Or the Tyler Factor. Is the hottest niche audience middle-aged African Americans? Viacom Inc. is betting yes as its Black Entertainment Television Group is launching Centric, a cable channel aimed at that demographic. In making the announcement, BET Chief Executive Debra Lee said that in light of the "historic change our country has experienced, this is the perfect time for BET Networks to reexamine where we are as a company and what we can be for our audience."