August 4, 1987 |
Nissan, in a move to boost disappointing sales and fuel inject its fuzzy image, handed its $150-million advertising account on Monday to the Los Angeles-based ad firm Chiat/Day. "We're going to make the name Nissan stand for something," said firm chairman Jay Chiat. "They hired us to do breakthrough advertising, and that's exactly what we plan to do."
February 14, 1989 |
When an ad agency goes down the tubes, the general public rarely notices. But when that agency happens to employ two co-stars of the popular ABC television show "thirtysomething," plenty of people notice--even if the agency is only real in a TV script. During the past few weeks, the show has been tackling one of the most feared issues in the ad business: What happens when your biggest client dumps you?
October 13, 1988 |
After an 11-year ride as Yamaha Motor Corp.'s advertising agency, Chiat/Day hit a brick wall on Wednesday. Yamaha dropped the Venice ad firm and handed its estimated $6-million motorcycle account to the Torrance-based agency, Saatchi & Saatchi DFS. Saatchi--which creates advertising for Toyota--already handles advertising for Yamaha's snowmobile division.
April 28, 1989 |
It was one of the most impractical--if not improbable--ad campaigns of 1988. But it was also among the best. And the TV ad campaign for a Nissan truck, which featured a Topanga Canyon couple driving a utility wagon all the way from Chicago to Rio, won top honors at a prestigious ad awards ceremony Thursday night in Chicago. The campaign was created by the Venice ad firm Chiat/Day. The series of six ads, for the Nissan Pathfinder, won the "Best of '88" TV commercial competition, sponsored by the trade magazine Advertising Age. In the series of commercials, the couple drives most of the 6,500 miles and runs into everything from barefoot goat herders in Mexico to native tribesmen in Brazil who had never seen Americans.
January 10, 1989 |
Chiat/Day, a feisty and fast-growing Los Angeles advertising agency that creates ads for Nissan and Reebok, said on Monday that it has reached a preliminary agreement to acquire Mojo MDA, Australia's largest advertising agency, for an estimated $77 million. The acquisition--if approved by Mojo shareholders--would make Chiat/Day the West Coast's first $1-billion ad agency, as measured by billings, and catapult it into the ranks of the nation's 20 largest agencies.
May 14, 1987 |
The commercial marriage between Rice-A-Roni and the City of San Francisco is over. After nearly three decades of identifying its rice side dish with San Francisco, Golden Grain Macaroni Co. has dropped cable cars and city vistas from its television advertising and dumped the "The San Francisco Treat" line from its familiar jingle. The slogan will remain on the back of a redesigned package. Golden Grain executives insist that they have nothing against San Francisco.