March 24, 1989 |
An ad for Honda that poked fun at the super-secret stealth bomber flew off Thursday night with the West Coast's most prestigious advertising award. American Honda Motor Co.'s print ad, which compared the design of a Honda subcompact to that of the highly sophisticated stealth bomber, won the top prize at the 23rd annual Belding Awards at the Century Plaza Hotel. The competition--which received 1,750 entries--is regarded as the West Coast equivalent of New York's top ad awards, the Clios.
March 30, 1995 |
Chiat/Day Inc. emerged as the biggest winner Wednesday in the Los Angeles Advertising Club's annual competition for best locally produced ads, with the agency's quirky series of TV commercials for Sunkist pistachio nuts taking top honors. Auto advertising, a local specialty, was all but ignored by the judges, who said the lavishly produced ads lacked originality.
December 5, 1988 |
Chiat/Day wants the whopper. The biggest advertising agency in Los Angeles is making a strong bid to land one of the world's largest fast-food advertisers--Burger King. This week, Chiat/Day had preliminary discussions with several regional Burger King executives about the fast-food chain's $200-million advertising account. "We told them we are very interested in the business," said Bob Wolf, president of the ad firm's Los Angeles office.
April 13, 1993 |
Derrell Angelo knew that she absolutely, positively had to find a better way to make a living than by listening to earfuls of customer complaints at Federal Express. No doubt a master's degree in negotiations management qualified her for the job. But her undergraduate degree was in advertising--and that's what the African-American resident of Lawndale always wanted to do. Yet at 27, she had all but given up hope of an ad career.
February 18, 1999 |
In a commercial world where frogs croak for a brewery and a bunny drums up business for a battery company, it's probably no surprise that a Chihuahua would end up barking about tacos for Taco Bell Corp. But not even advertising industry executives who created the quirky ad campaign guessed how popular the "Yo quiero Taco Bell" (I want Taco Bell) ads would become.
April 21, 1987 |
They are watching how we drink our beer--and even how we wriggle into our blue jeans. And then, they are selling these rituals back to us--in ads. They are the research directors at some of the nation's most successful advertising agencies. And two highly successful ad firms have recently put together ad campaigns that use common rituals to try to sell us their clients' products.
September 21, 1993 |
Is the "Ad Agency of the Decade" flinching? Is it in trouble? Or is it just being its ornery self? Chiat/Day, the Venice ad firm Advertising Age called the "Agency of the Decade" three years ago, ran national newspaper ads Monday that tried to put the best light on some very bad news: It was fired last week by client Reebok for the second time in five years. The headline to its unusual newspaper ad said, "Now we know how Dan felt."
November 9, 1989 |
When baseball players have hitting slumps they take batting practice. When car makers suffer sales slumps they lower prices. But what happens when an advertising agency has a creative slump? Well, at the Venice ad agency Chiat/Day/Mojo, they went back to the drawing boards. There, they came up with a funny bunny that won't sit still--and a car that makes sonic booms. That might not sound like much.