January 9, 1998 |
TBWA Chiat/Day said it is yanking an ad for Absolut vodka that shows a bottle wrapped in a plaster cast above the legend "Absolut Vail." The ad, which has angered the operator of the Colorado resort, first appeared in magazines this week--only days after Michael Kennedy and Sonny Bono died in widely publicized skiing accidents elsewhere. "This advertisement was created . . . well in advance of the recent skiing tragedies," the ad agency said in a statement.
January 31, 1999 |
The corporate utopia of the future stands on a little-traveled road in Playa del Rey, in a dull-gray converted warehouse amid a sea of parked cars. And this time the celebrated freedom of the Information Age is tinged with a calculated sense of mission.
September 1, 1995 |
New York advertising agency Omnicom said Thursday that it has completed the previously announced merger of Los Angeles-based Chiat/Day into the Omnicom unit TBWA of New York. As expected, Bill Tragos, chairman and chief executive of TBWA, was named chairman and chief executive of the merged agency.
February 1, 1995 |
Chiat/Day, the influential advertising agency that created the drum-beating Energizer bunny and put Los Angeles on the map in the ad world, on Tuesday marched into the arms of international powerhouse Omnicom Group. The deal, combining the operations of Venice-based Chiat/Day with Omnicom unit TBWA, brings together two mid-size agencies with similar global ambitions but vastly different styles. New York-based TBWA has a European flair, whereas Chiat/Day is strictly Southern California.
January 27, 1998 |
Levi Strauss & Co. on Monday ended a 67-year relationship with Foote, Cone & Belding by awarding advertising for its flagship Levi brand to Venice-based TBWA Chiat/Day. The transfer of the $80-million account, which represents another high-profile client for Chiat/Day, underscores the severity of a market share slide that is forcing Levi to close 11 plants and eliminate more than 6,000 jobs.
May 5, 1998 |
Levi Strauss & Co., which has been battered in recent years by low-priced competitors and high-end fashion designers, unveiled a new advertising campaign Monday that portrays the San Francisco-based denim company as a fashion leader. The outdoor advertising campaign attempts to nudge designers Calvin Klein, Tommy Hilfiger and Ralph Lauren from the top of the fashion heap by noting they've worn Levis in the past.
November 10, 1985 |
The essence of Collagen Corp. is flesh and bone. From a sticky glop that is among the most common materials in animal and human tissue, the Palo Alto company has concocted a unique product. It makes a goo of natural proteins called collagens that it extracts from cowhide and modifies for human use. It then sells the stuff to doctors, who inject it under patients' skin to smooth wrinkles and scars or to rebuild tissue during plastic surgery.