August 11, 1987
Jay Chiat, 55, chairman and chief executive. He started the agency in 1968 with Guy Day, who has retired. Lee Clow, 44, president and executive creative director. Has been at Chiat/Day since 1973. Created the "I Love L.A." campaign for Nike and the "California Cooler" campaign. Fred Goldberg, 46, executive vice president and chief operating officer. Worked for Young & Rubicam in New York and Los Angeles for 17 years before joining the agency in 1981.
February 18, 1999 |
In a commercial world where frogs croak for a brewery and a bunny drums up business for a battery company, it's probably no surprise that a Chihuahua would end up barking about tacos for Taco Bell Corp. But not even advertising industry executives who created the quirky ad campaign guessed how popular the "Yo quiero Taco Bell" (I want Taco Bell) ads would become.
January 9, 1998 |
TBWA Chiat/Day said it is yanking an ad for Absolut vodka that shows a bottle wrapped in a plaster cast above the legend "Absolut Vail." The ad, which has angered the operator of the Colorado resort, first appeared in magazines this week--only days after Michael Kennedy and Sonny Bono died in widely publicized skiing accidents elsewhere. "This advertisement was created . . . well in advance of the recent skiing tragedies," the ad agency said in a statement.
September 1, 1995 |
New York advertising agency Omnicom said Thursday that it has completed the previously announced merger of Los Angeles-based Chiat/Day into the Omnicom unit TBWA of New York. As expected, Bill Tragos, chairman and chief executive of TBWA, was named chairman and chief executive of the merged agency.
January 31, 1999 |
The corporate utopia of the future stands on a little-traveled road in Playa del Rey, in a dull-gray converted warehouse amid a sea of parked cars. And this time the celebrated freedom of the Information Age is tinged with a calculated sense of mission.
February 1, 1995 |
Chiat/Day, the influential advertising agency that created the drum-beating Energizer bunny and put Los Angeles on the map in the ad world, on Tuesday marched into the arms of international powerhouse Omnicom Group. The deal, combining the operations of Venice-based Chiat/Day with Omnicom unit TBWA, brings together two mid-size agencies with similar global ambitions but vastly different styles. New York-based TBWA has a European flair, whereas Chiat/Day is strictly Southern California.
November 10, 1985 |
The essence of Collagen Corp. is flesh and bone. From a sticky glop that is among the most common materials in animal and human tissue, the Palo Alto company has concocted a unique product. It makes a goo of natural proteins called collagens that it extracts from cowhide and modifies for human use. It then sells the stuff to doctors, who inject it under patients' skin to smooth wrinkles and scars or to rebuild tissue during plastic surgery.