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Chiat Day Company

BUSINESS
February 14, 1989 | BRUCE HOROVITZ
When an ad agency goes down the tubes, the general public rarely notices. But when that agency happens to employ two co-stars of the popular ABC television show "thirtysomething," plenty of people notice--even if the agency is only real in a TV script. During the past few weeks, the show has been tackling one of the most feared issues in the ad business: What happens when your biggest client dumps you?
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BUSINESS
January 10, 1989 | BRUCE HOROVITZ, Times Staff Writer
Chiat/Day, a feisty and fast-growing Los Angeles advertising agency that creates ads for Nissan and Reebok, said on Monday that it has reached a preliminary agreement to acquire Mojo MDA, Australia's largest advertising agency, for an estimated $77 million. The acquisition--if approved by Mojo shareholders--would make Chiat/Day the West Coast's first $1-billion ad agency, as measured by billings, and catapult it into the ranks of the nation's 20 largest agencies.
BUSINESS
December 5, 1988 | BRUCE HOROVITZ, Times Staff Writer
Chiat/Day wants the whopper. The biggest advertising agency in Los Angeles is making a strong bid to land one of the world's largest fast-food advertisers--Burger King. This week, Chiat/Day had preliminary discussions with several regional Burger King executives about the fast-food chain's $200-million advertising account. "We told them we are very interested in the business," said Bob Wolf, president of the ad firm's Los Angeles office.
BUSINESS
October 22, 1988 | BRUCE HOROVITZ, Times Staff Writer
Anne Klein II has hired a new tailor for its ads--Chiat/Day. On Friday, the New York maker of designer sportswear handed its $3-million advertising business to the New York office of the Venice-based ad firm Chiat/Day. The ad firm's New York office on Friday also won the $3-million Soho Natural sparkling waters business, a regional New York beverage firm.
BUSINESS
October 14, 1988 | BRUCE HOROVITZ, Times Staff Writer
Just one day after its motorcycle client, Yamaha, roared out the door, the ad firm Chiat/Day on Thursday lost the California Cooler advertising business. For more than five years, the San Francisco office of the Venice ad agency created numerous award-winning ads for California Cooler. The ads featured laid-back surfers making the wine cooler at the beach to the tune of the song "Louie, Louie." But the company that makes the wine cooler, Brown-Forman Beverage Co.
BUSINESS
October 13, 1988 | BRUCE HOROVITZ, Times Staff Writer
After an 11-year ride as Yamaha Motor Corp.'s advertising agency, Chiat/Day hit a brick wall on Wednesday. Yamaha dropped the Venice ad firm and handed its estimated $6-million motorcycle account to the Torrance-based agency, Saatchi & Saatchi DFS. Saatchi--which creates advertising for Toyota--already handles advertising for Yamaha's snowmobile division.
BUSINESS
September 20, 1988 | BRUCE HOROVITZ, Times Staff Writer
A truck made in Tokyo is on the road to Rio. And a husband and wife team from Topanga Canyon is driving it. The four-wheel-drive utility wagon--which departed last month from Chicago--belongs to Nissan. And behind this estimated 6,500-mile journey--interrupted by an airlift over Nicaragua--is an extravagant advertising campaign named after the film "Road to Rio." The 1947 movie starred Bob Hope and Bing Crosby.
BUSINESS
March 29, 1988 | BRUCE HOROVITZ
Steve Beaumont figures that his vacation lasted five hours. And he was lucky to get that much. It was early last August, the day after Chiat/Day, the Los Angeles ad agency, landed one of the biggest advertising accounts on the West Coast, the $150-million Nissan business. Beaumont, then senior art director, had planned to take a week off and move into a new house. But on his first day in the new home--even before lunchtime--the phone rang.
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