September 20, 1988 |
A truck made in Tokyo is on the road to Rio. And a husband and wife team from Topanga Canyon is driving it. The four-wheel-drive utility wagon--which departed last month from Chicago--belongs to Nissan. And behind this estimated 6,500-mile journey--interrupted by an airlift over Nicaragua--is an extravagant advertising campaign named after the film "Road to Rio." The 1947 movie starred Bob Hope and Bing Crosby.
March 29, 1988 |
Steve Beaumont figures that his vacation lasted five hours. And he was lucky to get that much. It was early last August, the day after Chiat/Day, the Los Angeles ad agency, landed one of the biggest advertising accounts on the West Coast, the $150-million Nissan business. Beaumont, then senior art director, had planned to take a week off and move into a new house. But on his first day in the new home--even before lunchtime--the phone rang.
August 11, 1987
Jay Chiat, 55, chairman and chief executive. He started the agency in 1968 with Guy Day, who has retired. Lee Clow, 44, president and executive creative director. Has been at Chiat/Day since 1973. Created the "I Love L.A." campaign for Nike and the "California Cooler" campaign. Fred Goldberg, 46, executive vice president and chief operating officer. Worked for Young & Rubicam in New York and Los Angeles for 17 years before joining the agency in 1981.
August 11, 1987 |
No one at the ad firm Chiat/Day has much of an office--except Jay Chiat. But even the Los Angeles agency's millionaire chairman often spurns his office to go sit out in one of the agency's dozens of tiny cubicles with no doors. The purpose is to encourage creative bantering. Last week, one of the world's biggest auto makers, Nissan, made a $150-million bet that some big ideas will flow out of these small cubicles.
August 10, 1987
In reflecting on the freeway shootings, it seems to me that they are a microcosm of what we as a world face. We have to realize that we are all in this together and so we need to compromise and forgive the inevitable offenses that occur and stop being so self-righteous. Violence merely increases the fear and insecurity. If we condone violence on a national level such as has been revealed in the Iran- contra hearings, I don't suppose we should be surprised to see it on the local level.
August 4, 1987 |
Nissan, in a move to boost disappointing sales and fuel inject its fuzzy image, handed its $150-million advertising account on Monday to the Los Angeles-based ad firm Chiat/Day. "We're going to make the name Nissan stand for something," said firm chairman Jay Chiat. "They hired us to do breakthrough advertising, and that's exactly what we plan to do."
April 21, 1987 |
They are watching how we drink our beer--and even how we wriggle into our blue jeans. And then, they are selling these rituals back to us--in ads. They are the research directors at some of the nation's most successful advertising agencies. And two highly successful ad firms have recently put together ad campaigns that use common rituals to try to sell us their clients' products.