August 23, 2010 |
When British celebrity chef Jamie Oliver visited an elementary school in America's "fattest" city, Huntington, W.Va., he saw the children tossing out fresh fruit in favor of processed chicken nuggets and chowing down on egg pizza for breakfast. But it was the sugar-laden chocolate milk that would stick in his mind, as he recounted this year in a speech he gave when receiving a TED Prize. "It epitomizes the trouble we're in, guys," said the star of ABC's "Food Revolution," a show that promoted healthy eating in public schools.
CALIFORNIA | LOCAL
April 28, 2011 |
Los Angeles schools will remove high-sugar chocolate- and strawberry-flavored milk from their lunch and breakfast menus after food activists campaigned for the change, L.A. schools Supt. John Deasy announced this week. Deasy revealed his intent, which will require approval by the Los Angeles Unified Board of Education, during an appearance with celebrity chef Jamie Oliver on "Jimmy Kimmel Live!" Tuesday night. The policy change is part of a carefully negotiated happy ending between the Los Angeles Unified School District and Oliver.
March 13, 2006 |
ONE little milk study and everyone's having a cow. For decades, biochemists and physiologists in the dog-eat-dog world of sports drink technology have struggled to find the perfect elixir -- the right balance of carbohydrates, electrolytes, protein and fluid to keep athletes in peak form after various types of exercise.
March 2, 2011 |
Soft drinks were banned in Los Angeles schools in 2004. But if you think that means kids are protected from too much sugar at school, think again. Children are regularly able to select a school breakfast that contains more added sugar than a can of soda. A popular breakfast offering of Frosted Flakes doused in chocolate milk with a side of coffee cake and a carton of orange juice contains 51 grams of added sugar (or 79 grams of total sugar counting those that occur naturally in the milk and the juice)
February 3, 2012 |
Last fall, Los Angeles took a hard line on school nutrition. In an attempt to mold better eating habits in kids, the Los Angeles Unified School District eliminated flavored milk, chicken nuggets and other longtime childhood favorites. But instead of making kids healthier, the changes sent students fleeing from school cafeterias. There have been reports of a thriving trade in black-market junk food, of pizzas delivered to side doors and of family-sized bags of chips being brought from home.
July 1, 2013 |
Much of the recent debate over serving milk to children has been about flavored milk: Should it be distributed in schools? Or should the only milk given to children be of the unflavored, reduced-fat variety? Two Harvard scientists known for questioning the conventional wisdom are challenging the idea of making lower-fat milks the only milk options available to children. They note that guidelines from the U.S. Department of Agriculture and many health organizations recommend limiting the consumption of beverages that contain calories - such as soda and juice - “except reduced-fat milk, of which people in most age groups are encourage to consume three cups daily.” David Ludwig and Walter Willett question “the scientific rationale for promoting reduced-fat milk consumption at these levels.” They suggest that until there are additional studies, guidelines for milk consumption should designate a range of perhaps zero to three cups, avoid recommending low-fat over whole milk and focus on limiting consumption of flavored milks.
February 11, 2002 |
We tend to think of chocolate only in its most recognizable form--as can- dy. It's easy to forget that it is made from a fruit that, like most other fruits, is a rich source of beneficial chemicals. Chocolate and cocoa come from the seeds or beans of the cacao tree, technically known as Theobroma cacao. The heart of the beans are called nibs, which grow in footlong pods.
October 6, 2009 |
The San Francisco powerhouse agency Goodby, Silverstein & Partners takes as its corporate mantra "art serving capitalism." But I wonder if it shouldn't be the other way around? I give you -- with a plate of chocolate chip cookies -- "Battle for Milkquarious," a 20-minute Web-only "rock opera" by GSP featuring the exploits of White Gold, the doofus-y guitar-strutter/pitchman for the California Milk Processor Board (the "Got Milk?" people). We met White Gold in previous commercials.
October 11, 2013 |
Most people heading to McDonald's know what to expect: They can get a cheeseburger, fries and a drink. And in November, kids can also get something to read -- 20 million somethings. McDonald's will distribute 20 million print books in Happy Meals from Nov. 1-14. Each book will feature a McDonald's Happy Meal character and, according to the press release, "brings nutrition, imagination and play to life in a fun way. " A similar program was launched in England in January after a successful pilot project.