December 22, 2009 |
The members of the Opera California Youth Choir -- older kids wearing black and white, little ones in traditional Korean dress -- stand solemn-faced and still in a Music Center rehearsal room, ready to begin their practice performance for the 50th Annual Los Angeles County Holiday Celebration. On cue, they break into a jaunty "Santa Claus Is Coming to Town" and then rock and rap their way through other songs of the season before ending with a reverent "Lord's Prayer." As they perform, every note and camera angle are analyzed by the production staff, which is preparing for the free Christmas Eve concert at the Dorothy Chandler Pavilion as well as a live broadcast on KCET-TV and a PBS special.
January 29, 2006 |
LONG before Skyy Vodka put the finishing touches on their new ultra-premium elixir, Chad Farmer was jotting notes and planning studies to figure out how exactly to market the stuff. "We look at culture," says Farmer, president and executive director of the Carlsbad-based ad agency, Lambesis. "We look at what's happening in industry, what consumers are doing, we look at the rational and emotional reasons for why people drink vodka."