November 16, 2000
CKE Restaurants Inc.'s large Hardee's hamburger chain said Wednesday that it has awarded its $80-million national creative advertising account to Cliff Freeman & Partners in New York. Hardee's Food Systems Inc. said in a press release that the agency joins the company at a time when the restaurant chain is refocusing on quality, cleanliness and fast, friendly service in its 2,750 company and franchised restaurants in 37 states and 11 foreign companies. Hardee's, based in Rocky Mount, N.C.
March 2, 1993 |
Miller to Introduce Clear Beer: Miller Brewing Co. said it plans to introduce Miller Clear, a beer filtered to remove traditional amber color. Miller, the nation's No. 2 brewer, said it will announce test markets and detail its advertising later in the month. The ad campaign is to be handled by Cliff Freeman & Partners of New York City. The company said Miller Clear will have the same alcohol content as regular beer but with fewer calories at 122 per 12-ounce serving.
March 23, 1989 |
Michael J. Fox's Pepsi-Cola commercial "Outfoxed" was the television sweepstakes winner Wednesday night at the 29th annual International Broadcasting Awards, presented by the Hollywood Radio and Television Society. The win marked the fourth time in five tries that a commercial from the advertising agendy BBDO has taken the top prize. BBDO also won three other tropies: for Apple Computer and two other Pepsi commercials.
May 4, 1996 |
A series of humorous TV commercials for Little Caesars Pizza and a Nike ad in which soccer players compete against the devil were among the top prize winners Friday at the 37th Annual Clio Awards in San Francisco, the best-known awards ceremony for advertising. But the Grand Clio for TV ads went to a grainy black-and-white British commercial for Levi's 501 jeans.
February 21, 1998 |
Little Caesars has parted ways with the New York advertising agency that created the much-celebrated "Pizza! Pizza!" campaign amid flat sales, increased competition and a shrinking ad budget. Cliff Freeman & Partners, which has handled the account since 1986, withdrew from the running after the private fast food pizza chain began an agency review last month. The split terminates what some consider one of the industry's most successful advertising partnerships.
August 27, 1999 |
A Miller Lite ad from a campaign scrapped because it failed to sell beer and a Discover Brokerage Direct commercial condemned by securities regulators are among the five nominees vying for best commercial Emmy on Saturday. As the National Academy of Television Arts & Sciences announces the winner, its decision is certain to spark debate over what makes a good commercial: an ad that sells or one that entertains.