June 13, 1994 |
Milk got it. The "Got Milk?" commercial featuring a historian trying to talk with his mouth full of peanut butter won one of the most coveted awards in advertising Saturday night--the Clio Award for the best television commercial of 1993. And the complete ad campaign for Apple PowerBook, which features diverse people who use the same personal computer for a variety of reasons, won the Clio Award for the best multimedia ad campaign of the year.
January 27, 1994 |
Termite Campaign a Multiple Winner: A two-man agency in Newport Beach recently won a Clio statue, the Northern California Broadcasters Assn. award and placed in the finals for the Mercury award, all for a radio campaign about termites. Creative director Bill Kalionzes and copy writer Larre Johnson created the campaign for Long Beach-based Tallon Termite & Pest Control. The Long Beach company uses cold to rid homes of termites. "We freeze their little buns off," the ads promise.
September 16, 1992 |
The biggest news at Tuesday night's Clio Awards ceremony--often dubbed the Oscars of advertising--is what didn't happen: * For the first time, the United States didn't win the top prize--the coveted Clio for the best national TV campaign. That was picked up by Migros, a giant Swiss department store chain and its Swiss ad agency, Comsult/Advico Young & Rubicam.
September 4, 1992 |
The Clio Awards, the ad industry's most familiar--and most humiliated--competition, is about to give Madison Avenue a dose of, well, Madison Avenue. Clio, with the help of two ad women, is desperately trying to resell itself in a new and improved package and repair an image tattered last year when one gathering erupted in a statue-grabbing ruckus and another ceremony was canceled because the Clio Awards owner couldn't pay his bills. The 1992 awards ceremony is scheduled for Sept.
March 18, 1992 |
Clios File for Chapter 11: The future of the troubled Clio Awards, the "Oscars of advertising," has grown even more uncertain as Clio Enterprises Inc. filed for Chapter 11 bankruptcy protection. The filing comes just weeks after the new Chicago-based owners of the Clios announced plans for a September competition.
September 18, 1991 |
Clios May Be Sold: A Chicago-based investment group has tentatively agreed to purchase the troubled Clio Awards advertising show and competition. Ruth Ratny, owner of the film production publication Screen magazine, said she has signed a letter of intent with Clio owner Bill Evans that gives her group 75 days to inspect Clio's financial records and complete the deal. She declined to identify her partners.