BUSINESS
April 26, 2012 | By Michelle Maltais, This post has been corrected, as indicated below.
With all of the chatter around Google Drive and the like, you may be wondering whether you should have a cloud drive somewhere. Some people live blissful digitally disconnected lives -- free of smartphones, free of Facebook, devoid of a digital photo album with snapshots of everything from their baby to their breakfast, no tangle of charging cables, no bytes of data to transfer or tap. But if you're sending yourself emails just to get a...
BUSINESS
April 25, 2012 | By Michelle Maltais, Los Angeles Times
The burgeoning cloud storage space business got more crowded Tuesday as Google launched its much-rumored and highly anticipated remote storage service, Drive. Cloud-based storage gives users a place to park their documents, photos, presentations and other files so they can easily and immediately access and share them with various digital devices wherever they have an Internet connection. But Google said its Drive service also gives users the ability to collaboratively edit documents in real time.
BUSINESS
April 25, 2012 | By Michelle Maltais
With the advent of Google Drive, we talk about cloud computing as if the bits and bytes of our lives are stored somewhere up in the air, but, really, the "clouds" are very terrestrial. What's more up in the air are the laws that govern who can access your stuff and how. Originally a way for geeks to explain to the rest of us the notion of remote servers storing and serving up content, cloud computing can be defined several different ways, depending on whom you ask. In some ways, even email is a form of cloud computing.
CALIFORNIA | LOCAL
April 25, 2012 | By Maria L. La Ganga, Los Angeles Times
SAN FRANCISCO — At 11:10 a.m. on the dot, a squad of fresh-faced environmental activists bearing ominous black balloons sashayed into Apple's flagship store on Union Square. Some were dressed like members of a hipster, black-clad cleaning crew. Others plastered outsize decals on the minimalist retail establishment's windows. And anyone taking an Apple device for a test drive Tuesday morning was automatically routed to a Greenpeace website . The store takeover — carried out in sync with actions in New York and Toronto — was part of a global Greenpeace campaign to get technology giants to switch to renewable sources of energy for powering the electricity-hungry information cloud.
BUSINESS
April 24, 2012 | This post has been updated and corrected, as indicated below.
Google has made its latest move, launching Drive, as it angles to be the one-stop hub for search, Web browsing, social networking, and now storage and content creation. And it has the attention of the competition. Just Monday, Forrester Research released a report about what will be the explosive relevance of cloud services. Today's announcement underscores that evolution. “Google Drive is significant because now all Google account holders have one click signup to free file storage, sync and sharing, which has the potential to quickly build a large volume of users," said Frank Gillette, the Forrester analyst who wrote the report. "Integration with Google Docs/Apps and eventually with Gmail will make it more natural and seamless than managing from a separate account....So Google Drive will cause more individuals to begin using personal cloud services and more companies, those that use Google Apps, to use cloud-based file sync and sharing.” Some already established personal cloud providers have responded to Google's storage salvo by focusing on the growing importance of the burgeoning shift to remote storage. "It's an insanely exciting time in the cloud storage and collaboration space, and Google's entry underscores the importance of this multi-billion dollar category," Box co-founder and Chief Executive Aaron Levie wrote in an emailed statement.
BUSINESS
April 23, 2012 | By Michelle Maltais
A paradigm shift may be coming to the digital lifestyle. Instead of the PC being the center of the personal computing universe, consumers will be opting for tablets as their primary computing device and relying on cloud storage to access their content across their devices, according to a new report. "This burgeoning market is set to disrupt the personal computing device and OS markets," says the report from Forrester Research on the future of computing. Instead of serving as a supplement to a desktop or laptop computer, the report said, these burgeoning cloud services will play such an integral role in the connected future that consumers will first choose a service, then the compatible device as the focus shifts from device to personal content storage services.